The Most Impressive Wedding of the Year is Happening this Week in Venice. And it's all hosted by JCPenney (Yes, JCPenney).

Business Wire

2 days ago

PLANO, Texas--(BUSINESS WIRE)--The most talked about wedding is happening in Venice this week (no, not that one!) — on the canals of Venice, California, that is. The difference? It cost a lot less than the rumored $10 million; try $10,000, and we have the receipts to prove it.
"But [JCPenney] didn't just say yes to our dream — they made every detail possible, from outfitting every guest in gorgeous fashion to the venue and cake, and most importantly, creating memories we'll cherish forever.'
That's right. While some eyes are on a high-profile wedding happening this week in Venice, Italy, JCPenney (yes, JCPenney!) is inviting everyone else to celebrate a more relatable love story, one where the only thing extravagant is the joy. The wedding – marrying high school sweethearts who reunited 14 years later, Estefany Gomez and Leonardo Rendon – brought together family, friends and a guest list dressed in this summer's hottest fashion from JCPenney, all without the jaw-dropping price tag.
From the fashion to the florals to the reception playlist (hello, free Spotify), we proved what smart shoppers already knew: You don't need a superyacht when you've got super taste. No paparazzi when all your guests have phones. No helicopters needed – we can drive, thanks. No grand orchestra or celebrity DJ – just pure heart.
With a stunning backdrop of the Venice canals, the whole event is giving 'glamorous' a run for its money and proving that looking and feeling like a million bucks doesn't have to cost it.
'We've always dreamed of a California wedding, but with our families living on opposite coasts, it felt out of reach,' said Estefany and Leonardo. 'When JCPenney reached out, we honestly wondered if it could really happen. But they didn't just say yes to our dream — they made every detail possible, from outfitting every guest in gorgeous fashion to the venue and cake, and most importantly, creating memories we'll cherish forever.'
From the breathtaking $99 gown to the perfectly tailored $350 tuxedo, every detail was a masterclass in affordable style. All wedding elements were provided by JCPenney – from the guests decked out in the newest summer cocktail dresses and suiting, to the tablescapes and decor, wedding bands and fine jewelry, and even the hair and makeup artistry by JCPenney beauty and salon experts.
'Most of us aren't planning our weddings with a ten-million-dollar budget or a palazzo on standby,' said Marisa Thalberg, Catalyst Brands Chief Brand and Marketing Officer. 'At JCPenney, we know that the most memorable celebrations are the ones filled with real moments surrounded by the people we love, and style that surprises everyone, and that's why we're quietly redefining what's possible for couples everywhere – delivering wow-factor memories, minus the jaw-dropping price tag.'
Check out the full receipt and follow along #TheOtherVeniceWedding. And if you think you can beat our $10K budget, drop us an @ on how you're saving with JCPenney on summer's most glamorous moments.
About JCPenney
JCPenney, part of Catalyst Brands, is the shopping destination for America's diverse, working families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.
In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.