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Metro
3 hours ago
- Metro
Need some hen do outfit ideas? These will make you the best-dressed bride-to-be
Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more As soon as July hits it's typically a sea of hen-dos and weddings on the horizon, whether it's your own, a friend or relatives. I don't know about you, but every week for the last month I have seen a flurry of photos of friends on hen weekends, either in the UK or Europe, on social media. We all know how it can be, one year may be filled with hen weekends most months over the summer, but the next year may be slightly quieter for you – just not for others. Over the years hen do's have really amped up, not only in terms of destinations, activities, but the outfits. Everything from the itinerary, to the dress code has been considered for the participants, as well as the hen. I quick scroll on my FYP on Instagram and there's a medley of hen weekend ideas, from shell themed for a 'What the shell, she's getting married' hen, all blue as a nod to the 'something borrowed, something blue' bridal anecdote, to an all-black ensemble to 'Kiss the Miss goodbye', plus many more. Then of course there's the rise of the Western theme, which is on brand for Coach Carter fans, glitzy ensembles, and, of course, the all-white theme too. Karren Millen has found in the last two weeks alone the search for hen do outfits, as well as hen do outfits for the bride have soared to over 5000%, while classy hen party outfits for the bride is equally a popular search term. Whether you are the maid of honour helping to prep the bride to be for her pre-wedding celebrations, the bridal party, or the bride-to-be, we have whittled down the best outfits to pack so you look, and feel, your best self. Most bride-to-be's will live in all white ensembles in the run up to their big day, as well as on their special day too, of course. While some may opt for a two-piece co-ord, a white mini dress to nod to the main event is also hugely popular. The thick shoulder straps, fitted bodice and puffball skirt are popular traits found in most bridal main difference is this playful design is mini length, and much more an easy breezy number to slip on and look effortlessly chic. Go big on the accessories. Plus you can mix and match it with other hen party themes, such as Western accessories. BUY NOW FOR £69 Of course, no hen do is complete without a mini veil for the this mini veil with up to 256 characters. BUY NOW FOR £15 Slingback heels are all the craze, and have been for quite some pointed toe is giving major old money aesthetic, it is instantly flattering, but also makes these shoes look far more premium than designer alternatives you may have saved for your marital ceremony. BUY NOW FOR £27.99 If you are looking for a stylish cover up to take you from your room to the spa, or your hotel to the beach, this embellished mini dress is absolute perfection. The sheer fabric with the embellished detail makes this number stand out from other cover ups, so everyone knows who the bride it can be layered over your swimsuit, you can also slip over high rise underwear and heels for an evening outfit. BUY NOW FOR £70 What the shell theme is as playful as it sounds, as it encourages the bridal party, and of course the bride, to embrace beading and embellished detail, pearls as well as pearlescent hues. Some may wear off-white or cream tones, satin and silk fabrics, gold colourways, though soft pinks and pastel blues are also acceptable. It's a particularly popular theme if you are heading on a hen do abroad. Plus you can weave in the summer classic of crochet too. A sequin mini skirt is a failsafe wardrobe staple for any events, whether you are hitting the clubs, on holiday, or on your hen are various beaded skirts out there, so you can experiment with the design that best suits you and your style, whether it's mini or midi length, sheer, or fully beaded, some are even embellished with pearlescent beads to really nail the shell brief. BUY NOW FOR £35.99 Whether you are opting for a casual daytime outfit for your hen do, or a jazzy look, this top fits the brief perfectly. Pair with linen trousers or shorts, or style with an embellished skirt to embrace the theme wholeheartedly. Plus, this lightweight top is perfect for holidays to come, and for many summers to come. Buy Now for £30 Whether you are dipping your toe into the trend or diving in fully (pardon the pun), a shell bag is a simple way to nail the bags compliment any look, and we particularly love the unique shape of this clutch, which is big enough to house a phone and a few make-up essentials – do you need anything else? BUY NOW FOR £25.99 Now we know this is expensive, but Oceanus has a plethora of designs, across dresses, swimwear and cover ups, that fit the brief if you have a blow-the-budget mindset, this is the absolute must-have. It's perfect with a pair of flat shoes or heeled sandals for an evening out. BUY NOW FOR £800 Something blue is a popular go-to the maid of honour and bridesmaids typically pick when planning the hen do because it is simple and easy to dress for. Whether you pair a blue shirt with denim jeans, a blue dress, or opt for a blue satin slip skirt with a cream crochet top, is entirely up to you, but there are plenty of options. It's a great option for the days by the pool, or casual days off from a weekend of hardcore partying. The bandeau dress with the voluminous A-line skirt is ultra flattering and body hugs your bust and waist to ensure it stays in place after hours of dancing, while the billowy skirt flows elegantly down the body. It is perfect for those casual days, whether it's a low key brunch or dinner on your hen do, but it can also be dressed up for a more glamorous we guarantee you will wear long after your hen and wedding. BUY NOW FOR £78 PVC sandals, otherwise known as jelly shoes, are back in vogue once transparent texture in the blue hue is a subtle way to weave in the trend, and is perfect for daytime wear around the pool. BUY NOW FOR £18 If your blue-themed day is a pool day, this zip-front textured swimsuit is not only the perfect option because of the colour, but because it is flattering for all body shapes. BUY NOW FOR £38 Western or cowboy theme is hugely popular whether you are enjoying a one-day hen do, staycation or city break. Opt for the on-trend cowboy boots, frayed hems, double denim, crochet, waistcoats, even a spot of gingham, as well as ruffle dresses or tiered skirts. What we love about this theme is the bridal party can wear the stereotypical cowboy hats with their names or initials on in one colour, and the bride can opt for an all white version or bedazzled variation – you can really play with the props. A denim jacket is a spring/summer staple, but we love the little modification to make it Western appropriate, as well as the personalised feature for the can be worn from the airport right throughout the hen activities. Even if it's the only Western-inspired item they wear over a simple white dress, it's an easy and fun way to nail the brief. BUY NOW FOR £65 Cow print has taken over from the classic leopard and zebra print garments of late, which means not only will the bride be on trend, but it makes it easy to fit the theme too. This dress can be worn on its own with cowboy boots, ballet pumps, or heels, depending on the occasion. Though if you prefer something low key, opt for a ruffle mini dress with a waistcoat or fringe jacket. BUY NOW FOR £28 A pair of cowboy boots are a must in everyone's shoe-drobe, and if they're not, now is the perfect time to buy them – not only for your hen do but festival season and a footwear essential you can weave into the theme, but wear outside of the hen do too. If you are going for full bride mode with your wardrobe in the run up to the wedding maybe look for a white pair of Western boots, or metallic tone. BUY NOW FOR £56 If you are going all out with the accessories in a bid to slim down your wardrobe and can call on your existing outfits, or you are going all out (after all, you only get one hen do), this is the finishing touch every bride needs. BUY NOW FOR £28.95 We first heard of the 'Kiss the Miss goodbye' theme when Olivia Attwood had her hen do a few years back, which saw her and her bridal party wear head to toe noir. Though the former Love Island contestant-turned-presenter-podcast-host upped the ante by wearing a black veil with a sheer lace outfit. Considering most of our wardrobe is black this is the perfect theme so the bride and bridal party can call on their existing wardrobe – or expand it. This dress is ultra chic and looks far more expensive than its sub-£20 price tag. It's perfect for evenings out in Ibiza, or even in the UK. Layer over your swimwear for the daytime, or wear high rise briefs with a matching bralette for coverage to party the night away. You can even style with a blazer in the autumn/winter party season. BUY NOW FOR £19.49 (WAS £25.99) Any black shoe will work, and we have plenty of them. But for your hen do, we recommend a versatile heel you can wear for months after, and these thong heels are exactly the pair to buy and wear forever more. BUY NOW FOR £22.99 Go full Olivia Attwood with the long line black wedding veil – after all, you will be slipping to a crisp all white version in a matter of months. BUY NOW FOR £13.99 When it comes to this all-black hen do theme we think it's worth going all out – after all, we wear black all year long. We also think it's particularly worth investing in new black swimwear you can recycle every summer after particularly love the high rise bikini bottoms to cinch in the stomach, plus the seersucker fabric provides enough stretch to fit all shapes and sizes comfortably. BUY NOW FOR £175 Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below MORE: From job interviews to first dates – why Aligne has you covered and fashion expert-selected wardrobe essentials MORE: From Antler to Smythson, Fenty Beauty to Dune – these are the top picks from our shopping expert this week MORE: Top 6 items any first-time buyer should have on their shopping list as chosen by our shopping expert
Daily Mirror
3 hours ago
- Daily Mirror
GK Barry's wedding bombshell with famous footballer 'wife' Ella Rutherford
GK Barry is a force of nature and her star on the rise, as she opens up exclusively about her partner Ella, the primetime TV show she's co-hosting and her rise from 'freaky kid' to podcast queen GK Barry wasn't sure if anyone would bother watching when she started putting out her brilliantly unfiltered content on TikTok during the Covid lockdowns in 2020. But bothered they were — and in 2022, she launched her podcast, Saving Grace. Fast forward to 2025, and the 25-year-old is one of the most sought-after women on television. Fresh from a stint on I'm A Celebrity last year, she's now a regular panellist on Loose Women and soon to be co-host of a new primetime ITV show. Here, the relatable star, real name Grace Keeling, talks about being 'a bit of a weirdo' as a kid, her plans for proposing to girlfriend Ella Rutherford, and her latest exciting TV show. READ MORE: 'Beautiful' magnolia tree that 'grew two feet in just two months' is axed to under £25 'We're two peas in a pod,' beams the podcast queen, softening when we ask about home life with her girlfriend, Ipswich Town midfielder Ella, 25, who she went public with last summer. 'We're constantly laughing at each other. She's my wife!' she adds. They're not married yet, however — though discussions are underway. 'Ella's always like, 'When are you proposing, then?' She asked me to be her girlfriend, so it's definitely me getting on the knee. But we need to explore more countries, see which we like, then I can propose there. 'I'm not proposing in Skegness. She just needs to be patient — but patience isn't one of Ella's virtues!' Now 'flourishing in her WAG era' according to Ella, Grace confesses she had little clue about football when they first met. 'I knew there were sweaty people that would kick a ball about and sometimes swear. Now, I know what a corner means. I know they sell prosecco in the bar… and I do like planning my outfits around the kit.' Grace admits her I'm A Celebrity stint introduced her to a whole new audience. 'The day me and Ella got back from Australia we went to get pie and mash — obviously — home comforts. And it was like a scene out of a film. Mums didn't care about their daughters, they wanted a selfie for themselves. It was amazing. But I do struggle sometimes, as I'm actually quite shy. I love when people come and say hi, it's just me. I'm an anxious gal!' Grace also battles imposter syndrome. 'I started this whole thing by accident, I expected nothing — though when I was a kid I did want to be a Pussycat Doll, which didn't quite work out. Being in the public eye was an amazing accident. Even in the jungle I'd be like, 'What exactly have I done to be sitting here beside Tulisa and Coleen Rooney?' I'm not sure, but I'm not complaining.' Looking back at her experiences in Australia she admits it feels like a 'fever dream'. 'I lived in a jungle for three weeks and had a shower in a cave. I can't wrap my head around that. It's one of the best things I ever did but it was so tough.' Part of a WhatsApp group with her jungle mates, Grace stays in touch most with Reverend 'The Rev' Richard Coles, Melvin Odoom, Dean McCullough, Tulisa and Maura Higgins. Of the famous vicar she says fondly, 'I love that man. I sometimes forget when I text him he doesn't have an iPhone. So I'm sending emojis and he goes, 'I can't see the little blocks you're sending.' I think he has an old Nokia, bless him. He's so wholesome.' She also teases a potential show with The Rev, but that's 'the only hint' she'll give right now. And tech-obsessed Grace admits the jungle taught her an important lesson. 'I can't switch off from social media. But it made me realise, if I want to take a minute, I can. Nothing disastrous will happen.' She adds, laughing, 'The jungle also taught me I should never be trusted to cook rice and beans, or there's a strong chance I'll accidentally set fire to the place…' Meanwhile, her podcast Saving Grace is still firing on all cylinders — and Grace can't quite believe what started as banter with mates has become such a huge success. 'I didn't think anyone would watch it. I was getting my mates on. Now we have amazing celebrity guests.' One of her favourites to date is comedian Katherine Ryan. 'I love this woman. When she came on it was such a surreal moment. Rob Beckett, too — he's a comedian I always watched. We stay in contact, it's really nice.' And there's no topic off-bounds. Grace recalls, 'We've spoken about vagina surgery, insane drunken moments, the craziest place they've had sex… unfortunately nothing's off the cards.' She's taking the podcast — and her signature chaos — on a UK tour, Jungle Fever, from August to more than 16 locations nationwide, and jokes that it'll be like an 'oversold hen do with lots of audience participation, a Bushtucker trial and some very special guests'. But that's not the only career update. Grace is also set to appear this August on ITV primetime show Celebrity Sabotage alongside Joel Dommett, Judi Love and Sam Thompson, and admits she spent the whole filming process 'crying laughing'. Explaining the show's premise, she says, 'We're all in mission HQ and we are sabotaging. Each week, members of the public come in thinking they're taking part in an ITV show similar to some ITV shows you might know — some dating, some betrayal, some baking — but then, we have real celebrity guests hosting these fake shows. 'Every time we get a successful sabotage, we win them loads of money. It's so humbling. We're dressing up as bushes, hedges… We're in different costumes every day. I've never been near so many twigs in certain areas.' The star became Loose Women 's youngest ever panellist last year, something she describes as a dream come true — though her first few shows were scary. 'I was terrified. I begged them, please wait till I'm in the groove before you put me on the panel with Janet Street-Porter! I did my show with her and she was adorable. But I was so scared at the beginning, thinking this audience doesn't know me — I'm some young woman off TikTok. But now I love it. 'Sitting with Kaye [Adams], Denise [Welch]... Loose has me, Olivia [Attwood], Frankie [Bridge] giving a different perspective. It's fascinating, they're such interesting women. They've lived a life.' There are downsides to Grace's rising fame, however, such as online trolls. 'There's also added pressure when you get bigger, as some people look up to you. I've got a young female audience, and with that comes responsibility. So I did feel I had to fix up in that way. 'I had a lot of comments about my skin during the jungle and how much it helped younger people seeing me on TV with my spots out, so I make sure to post without make-up too, so my followers see another side to photo shoots and glam. Grace is a busy lady — she's also collaborating with winemaker Echo Falls on a campaign that highlights the importance of female friendship, and she says it's the wine she's been drinking with her girlfriends since the 'dawn of time'. Female friends are central in her life, she adds. Her perfect girlie get-together would involve a daytime bottomless brunch with a game of Uno and a good gossip. As for burning ambitions, Grace still has a few. Her girlfriend would like her to do The Traitors, but she admits she'd swiftly get the boot as she 'always looks guilty when she's not'. She would also love to be a guest on The Graham Norton Show — but her dream is to one day have her very own chat show, in the style of Alan Car r: Chatty Man . It's a far cry from the little girl who, growing up, she says, was 'a bit weird and try-hard' and would get nasty comments from kids at school. She honed her talents at making others laugh in order to survive. 'Little Grace was such a freak. I wanted to be Evel Knievel and had this vicious bob — shorter at the back, longer at the front. I made Dad set me up a ramp in the garden which was 2cm off the floor and I'd jump off it. I'd get him to film me like I was doing my own talk show, chatting absolute waffle to the camera. So I'd say, if you have a kid like I was — don't worry, because they might go into the jungle in the future!' Grace admits it initially took her parents a while to come on board with her launching a career on TikTok. 'When I left uni I told them I was going to do TikTok full time and my mum was like, 'Are you?! I'm not sure. You need a back-up, this isn't going to last long.' Even my mates were like, 'What are you doing?!' and I was like, 'Bear with…' I was determined." As her fanbase began to grow and people stopped her on the street, her parents realised she was making a success of it — and now they couldn't be prouder of how far their daughter has come. 'Mum will be at the supermarket checkout and go, 'Have you got TikTok? Follow my daughter, GK Barry — you probably know her,' she laughs. 'It's cute — but it's also mortifying. People are like, 'Met your mum, she made me follow you.' And at my dad's work, he has them all watching my podcast or Loose Women .' Grace has no regrets, not even about some of the more out-there videos uploaded to TikTok over the years. 'I've made mistakes and will again but there's nothing I haven't learnt from, so no regrets. Apart from wearing green eyeshadow in 2016. That was an awful idea.' GK Barry's limited-edition Echo Falls Summer Berries isavailable from July until the end of summer at all majorgrocery stores. See Echo Falls on Instagram @echo_falls
Wales Online
6 hours ago
- Wales Online
I dropped out of university – my business turns over £6m a year
I dropped out of university – my business turns over £6m a year 'I make more in one hour on TikTok Shop than during a day in my physical store' Laura Mallows started off as a history student but now she is the founder of a multi-million-pound company (Image: Matthew Horwood ) Before her skincare brand became a TikTok sensation and hit the shelves of Boots and Superdrug Laura Mallows was just a girl from Cowbridge trying to figure out what to do with her life. "I was a fashion girly – I have done so many pivots in my life," Laura laughs, reflecting on her unconventional path. It is a winding journey that took her from a university dropout to founder of Mallows Beauty – one of the UK's fastest-growing self-care brands. If you've spent any time scrolling TikTok in the past couple of years chances are you've come across Mallows Beauty. Now turning over millions Mallows is instantly recognisable with its playful packaging, intriguing product names, and unapologetic commitment to self-love with its various body products. Yet behind the bright aesthetic is a story far from the glitz and glamour of a thriving entrepreneur but of self-doubt and starting over more than once. The Welsh entrepreneur has seen rapid expansion with her brand which has gone from her kitchen table to the shelves of Boots (Image: Mallows Beauty ) Speaking to WalesOnline from her bubble-gum pink office Laura claims she very nearly went down a different route. "When I was in school I was really good at history," she recalls. "My school encouraged me to go to Oxbridge to do it but I actually ended up picking Southampton because the nightlife was better." Article continues below However Laura quickly came to the realisation that this wasn't what she wanted to do with her life. "Three months into my history degree I was like: 'I don't like this'. I was falling asleep in my lectures. "There was a boy in my class and I told him: 'I'm going to have to copy your notes'. He just said: 'You're not listening in your lectures – you're snoring. This is bad – you need to stop.' "After that I just decided to drop out. I rang my mum and dad and was like: 'I'm not enjoying it.' They asked me what I wanted to do and I said: 'Fashion. I love fashion.'" Laura then switched to a fashion design degree and finally felt like she had found her place. After university she went on to land a job in London's Dune branch buying handbags and accessories. During this time, though, Laura was battling some internal demons. "I have always struggled with my body image," Laura admits. "From a young age I always wanted to be perfect. I struggled with eating disorders, yo-yo'ed in weight and was always trying to fix myself." Not long after her big city move she developed a case of acne, which only served to enhance her self-doubt. Read the biggest stories in Wales first by signing up to our daily newsletter here . "Every single product that I bought didn't work and every single counter I went to sold this dream," Laura says. "I just kept looking to these models and campaigns and thinking: 'Why don't I look like them? Why is my skin so bad? Why do I have such big pores?' I have suffered with anxiety for most of my life and had no idea why I felt the way I felt or what it even was." Her mental health hit a breaking point prompting Laura to have a complete breakdown. "It was really difficult but I came to realise that that wasn't real. That the girls in the pictures didn't actually look like that – they were airbrushed and filtered." The realisation sparked a question: what if there was a brand that embraced perfect imperfections? Laura says: "I started to think about how cool would it be if there was a brand that was showing spots and showing what real skin looked like – cellulite and stretch marks – so that people could look at their own stretch marks and breathe a sigh of relief." Laura wanted to make a brand everyone could see themselves in This thought stuck with her when she decided to move back to Wales. Laura briefly took on a job as a skincare buyer in Port Talbot. This lasted for just 20 days before she decided to quit with the dream of a genuine self-loving product still very much at the forefront of her mind. "There were so many influencers at the time doing that body-positive self-love thing but there was no brand doing it," she says. "That's when I decided I'd be the one to start it." Armed with little more than a homemade scrub recipe and her parents' credit card she started Mallows Beauty at her kitchen table in her former Llantrisant home. "Very naively might I add," she admits. In August 2020 she released her first product, a pineapple mask, and quickly orders started rolling in from big names like Skinny Dip and Harrods. Mallows can now be found across major retailers across the UK (Image: Mallows Beauty ) As the brand expanded Laura introduced a wider range of products including body butter, scrubs, and shaving butters sold both through her Cardiff flagship store and online via TikTok. A major turning point came in 2023 when Mallows Beauty won Superdrug's Marketplace of the Year award. "I remember it was at the top of the Gherkin. Around that time our TikTok Shop just boomed. At first it was steady but when affiliates really started working, and with the ads function, everything just exploded." Sales leapt from £50,000 a month to around £300,000. "Suddenly we were in 700 Superdrug stores. It just felt like we were going viral, viral, viral non-stop. It felt like magic. That was kind of my year I suppose." Mallows gained a cult following since going viral on TikTok with its brightly-packaged pink products (Image: Mallows Beauty ) When she realised she was making more in one hour on TikTok Shop than in a full day at her Cardiff store she shifted her entire strategy and closed the physical location to focus solely on her digital audience. It was a risk but it paid off. Five years later, at 33 years old, Laura has built a multi-million-pound brand with a fiercely loyal following. On Black Friday in 2024 alone she made £450,000. In the past two years Mallows Beauty has turned over about £6m (including VAT) and is now stocked at major retailers like Boots and Superdrug with a launch set for Morrisons in two weeks time. Online, though, remains a boom trade. "It has connected me with people from all over the UK and I'm expanding," says Laura. "I'm so lucky to have built such a supportive community online." To meet soaring demand the company initially employed 22 people but Laura has since streamlined the workforce to 15. "It was a lot to manage and there was crossover in roles," she explains. "Now it feels right. We're smaller, tighter – a real family. Everyone here cares about the brand. At some point they've all struggled with body image or mental health. They believe in me and the journey, which is beautiful." That shared passion has helped the team develop and launch a wide range of successful products – all rooted in Laura's personal experiences and instincts. "I just do what feels right to me," she says. "For example I wanted to make our pineapple facemasks because I wanted my skin to be glowing to help my blemishes and my scarring at the time. I was obsessed with pineapple enzymes – vitamin C, vitamin A." The Cardiff-based beauty brand has become well known for its quirky packaging and eclectic fragrances (Image: Mallows Beauty ) Her curiosity extended beyond the UK market too. "I saw shaving butters trending in the US and I thought: 'That's a really cool product – can I make it?' The US made them brightly coloured and smell incredible so it really aligned with our brand. So we made them but when I was using it I was using other branded razors so then I thought: 'We need our own.'" The result? A sell-out product. "I think we sold a razor every minute until we sold out of 10,000 units. It was nuts," says Laura. Today the brand has evolved to include everything from hair removal products to accessories like their increasingly popular makeup bags. And it's not just Laura leading the change – Mallows' customers have become co-creators in the brand's development. "Our shave butters are now customer-led," Laura says. "We ask our followers what fragrance they'd like to have next – what sort of product that they would like to see. This year everyone was obsessed with vanilla and they loved ice cream so things like ice cream flavours and banana splits became a priority." Some of the most successful ideas have come from Mallows' community. "Pool Side did incredibly well... I never expected it to do as well as it did. Same with banana, I didn't really think much of it but now I have all banana-fragranced products in my bathroom. We make sure to ask on our Tiktok Lives and make sure we take notes." The brand has taught Laura a lot about 'self-love' and body positivity, which she hopes to share with customers (Image: Mallows Beauty ) Social media, especially TikTok, has been instrumental in building that connection – not just for marketing but for cultivating a brand that feels real. "TikTok and Mallows go hand in hand – it kind of feels like if there wasn't a TikTok there wouldn't be a Mallows. "The massive spikes of success on TikTok come from showing the ins and outs of running the business – the good days and the bad days," she says. The tough days are all a part of the journey, which is what Laura wishes she could tell her younger self. "I'd love to go back and hold my own hand or give myself a hug. Tell myself that it's going to be okay. That I should enjoy the good moments more. "Managing a team, worrying about profits, keeping the lights on... I was always so terrified. I don't think I fully enjoyed the magical moments. That's the advice I'd give myself now: enjoy the journey a bit more. Really soak in the highs." In light of this Laura has clear advice for aspiring entrepreneurs. "If I was an entrepreneur starting out I would be just storytelling as transparently as I can. I saw an amazing new brand the other day and they were talking about their launch, visiting suppliers, how they've held events and no-one has turned up... I think that's the beauty of social media – it's that honest transparency that everyone loves to see and relate to. "It's hard to be that open – it's nerve-wracking. Especially as your brand grows you want people to believe you're doing great. But the community-building is so important – you'll find even in the bad days your fanbase will stick by you. Everyone really pulls together." Mallows is a testament to that having recently ticked off another major milestone with the brand's products now set for supermarket shelves. "Morrisons is a massive thing for me – I said that at the end of this year I wanted to see our product in a supermarket so it's surreal," says Laura. Article continues below From viral scrubs to supermarket aisles Mallows continues to grow not just as a brand but as a movement grounded in authenticity, self-love, and a whole lot of pineapple.
