‘How Silversea's agent resources help me secure round-the-world cruises'

TTG

4 days ago

A Silversea fam trip and her own filming efforts paid off for Hannah Vincent, owner and managing director of Select World Travel when she was faced with a client conundrum.
Four years ago, the agency had begun booking a customer for land-based holidays and Hannah was delighted when he progressed to a round-the-world cruise with a luxury line. But when he tried to repeat the experience the following year, he missed the boat on a suitable cabin category. Hannah switch-sold him to Silversea, who he'd previously enjoyed on an expedition cruise to the Northwest Passage, reminding him of its all-inclusive advantage.
She explains: 'I found a nice voyage from Tokyo to Southampton which was 89 days on Silver Dawn and I knew it as I'd been on Silver Moon, its sister ship. I showed him the ship tour video I'd made a few years ago on a fam trip.'
Not only did her client book and enjoy that cruise, but Hannah then persuaded him to take Silversea round the world for 140 nights the following year. 'It was quite an easy sell to be honest!' she says.
Personal experience
Over the course of nine years, Hannah has enjoyed cruises and ship visits aboard Silver Shadow, Silver Moon, Silver Ray and Silver Endeavour. Her most recent voyage was on Silver Ray.
'I thoroughly enjoyed my time onboard,' she says. 'One of the highlights was the Marquee restaurant, which offered a refreshing alternative a la carte breakfast in a relaxed, elegant alfresco setting – perfect for a quieter start to the day.
'I was also impressed by the new two-tier theatre, which brought a sense of grandeur and intimacy to every performance, making each show feel truly special.'
She adds: 'If you've seen the product and experienced it, even if for the day, that helps.'
Hannah believes building up a good rapport with Silversea representatives and attending networking events has helped her secure such invites, and she advises others to build a cruise niche to make the same efforts. But she sees the relationship as a two-way street.
'The other side of it is, if they invite me on a trip, they know they are going to get exclusive content out of me as well on social media. Not just Instagram but full ship tour videos on YouTube as well.'
Curated content
Hannah built up her video skills during the pandemic and likes the "personal touch" they bring, but she supplements her own footage with that available on the My Silversea website. 'You've got the marketing toolkit on there, which is really helpful,' she says.