Pioneering British skincare brand to VANISH for good in just days as consumer giant pulls plug after 25 years

Scottish Sun

2 days ago

Read on find out the last day you can place your order
BEAUTY BUST Pioneering British skincare brand to VANISH for good in just days as consumer giant pulls plug after 25 years
A BELOVED British skincare brand will be ceasing operations for good in just days.
Unilever has confirmed that one of its popular beauty brands will disappear from shop shelves after 25 years in business.
Advertisement
2
REN Clean Skincare has been in business for 25 years
2
The brand was acquired by Unilever in 2015
In an update, REN Clean Skincare announced the date it will close its website.
Shoppers have until July 31 to buy REN products before they vanish completely.
On its Instagram page, the brand shared a heartfelt message bidding goodbye to its customers.
The post read: "We have some news…
Advertisement
'News for our fRENds. You can still shop with us over at renskincare.com until 31 July 2025.
'After 25 incredible years we will soon be closing our doors.
'Born in London in 2000, we have been proud to put 'clean' skin care on the agenda, creating positive change for our people and planet.
'We thank you, our community, for your support over the years'.
Advertisement
Fans of the brand flocked to the comments to share their sadness over the news.
One person wrote: "I'm actually gutted. The AHA daily glow tonic is my holy grail!"
'Love these' shoppers cry as Primark launches new skincare range with £3.50 masks & SPF & it'll save you hundreds on the viral brand
Another one added: "'m so gutted. REN products have left my skin in better condition than any product I have ever used and they are a dream to use. Should remained an independent business."
A third person said: "This shouldn't be happening. A brilliant business wasted
Advertisement
Someone else wrote: "This leaves such a deep void in the beauty world.
"Your products were truly iconic, and your presence will be deeply missed. Thank you for 20 incredible years."
Consumer giant Unilever cited "market challenges in recent years" for the closure.
REN's parent company stated that the brand was 'unable to sustain success in the long term.'
Advertisement
A spokesperson said: 'We are proud of the REN team for all they have accomplished during 25 years of business, putting 'clean' skin care on the agenda and creating positive change for both people and planet and thank them as they continue to support us through this closure.'
The pioneering brand which was ahead of the 'clean beauty' trend was founded by Rob Calcraft and Anthony Buck in 2000.
Some of its prestigious products, such as Ready Steady Glow Daily AHA Toner (£30,) and the Evercalm range (£75), developed a cult following.
Its innovative approach to skincare attracted the attention of Unilver's prestige Brand director, Vasiliki Petrou.
Advertisement
Unilever bought the company for an undisclosed amount in 2015.