Coca-Cola under fire after undercover investigation reveals disturbing scenes at farm: 'A habitual offender'
An undercover investigation found animal welfare violations at Woodcrest Dairy, which the report said was, at least at one time, a supplier to Coca-Cola's Fairlife milk brand.
What's happening?
According to World Animal News, Animal Recovery Mission (ARM) documented many cases of animal mistreatment at the Woodcrest facility in New Mexico between December 2024 and March 2025.
Workers were filmed forcibly extracting unborn calves from cows not yet in labor using chains. Newborn calves were left to suffer and die from blunt force trauma and neglect.
Investigators also recorded pregnant and sick cows being whipped, punched, kicked, and beaten with metal objects, including shovels, wrenches, and pipes. The abuse was carried out by various staff, including owners, managers, and ranch hands.
In a statement to The Cool Down, a Coca-Cola spokesperson said the company has not sourced milk from Woodcrest since 2023 and that it was never a primary supplier, and that the company stopped sourcing milk other farms in previous investigations by ARM.
"Fairlife is committed to ensuring strong animal welfare at supplying farms and has zero tolerance for animal abuse," the spokesperson said. "Woodcrest Dairy in New Mexico is not a supplier to fairlife, and upon learning about the incident in Arizona in February, fairlife stopped accepting milk from those farms and has not received milk from them since. As a milk processor, fairlife does not own farms or cows and requires all farms that supply milk for fairlife products to adhere to stringent animal care guidelines and comply with regular 3rd-party audits."
This marks the ninth time ARM has found abuse at a Fairlife supplier, despite the company's public claims about sourcing from farms with high animal care standards. Since learning about these findings, Fairlife has cut ties with Select Milk Producers and quietly removed animal welfare marketing claims from its website.
ARM founder Richard Couto stated, "Fairlife milk is now a habitual offender, and Coca-Cola will be forever known as the global corporate leader in animal cruelty."
Why is Coca-Cola's Fairlife milk division concerning?
The repeated pattern of animal abuse across multiple Fairlife suppliers points to system-wide problems in Coca-Cola's oversight of its dairy supply chain. This directly affects communities through consumer deception, as many people choose Fairlife products based on promises of ethical treatment.
In February 2025, ARM released two more investigations from Arizona dairies also in Fairlife's supply chain, where cows were stabbed, beaten, shot, and electrocuted. Thousands of calves were kept in illegal veal crates and left to suffer.
The legal consequences are mounting. In 2019, Fairlife agreed to a $21 million class action settlement for false advertising related to its animal welfare claims after similar abuse was exposed at Indiana dairies. In June 2025, a new class action lawsuit was amended to include both the Arizona and New Mexico cases.
Coca-Cola has made some good steps in other areas, such as water conservation and promises to reduce plastic waste through its World Without Waste plan. However, these animal welfare issues contradict the company's public statements about responsible sourcing.
Editor's note: This article was updated to include a statement from a Coca-Cola spokesperson.
Should companies be required to help recycle their own products?
Definitely
No way
It depends on the product
They should get tax breaks instead
Click your choice to see results and speak your mind.
What's being done about Coca-Cola's Fairlife practices?
ARM has submitted its findings to several authorities, including the Chaves County Sheriff's Office, the New Mexico Department of Agriculture, the USDA, and the FDA for potential legal action.
As a consumer, you can make a difference, too. Pick plant-based milk options. If you prefer dairy products, look for brands with third-party animal welfare certifications.
Contact Coca-Cola directly through their customer service to share your concerns about Fairlife's supply chain practices. Consumer pressure often leads to corporate policy changes more quickly than government regulations.
Sign ARM's petition asking for accountability and real changes to Fairlife's supply chain practices. Customer voices create public pressure that companies notice when their brand image is on the line.
Join our free newsletter for good news and useful tips, and don't miss this cool list of easy ways to help yourself while helping the planet.
Solve the daily Crossword
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
13 minutes ago
- Yahoo
Amazon Falls on Fears That AWS Is Losing Market Share: Should You Buy the AMZN Stock Dip Here?
Amazon (AMZN) released its Q2 earnings after the close last night on Thursday, July 31, and the stock is trading lower today as the company's guidance came in lighter than consensus estimates. Moreover, fears of its enterprise-focused Amazon Web Services (AWS) losing market share spooked investors. While it has been a strong earnings season for the 'Magnificent 7,' as names like Microsoft (MSFT) and Meta Platforms (META) zoomed higher after showing progress on artificial intelligence (AI) monetization, Amazon will join Tesla (TSLA) as only the second constituent to gap down after the June quarter earnings. (Apple (AAPL), while lower today, is off just 1.83%.) In this article, we'll look at some of the key takeaways from Amazon's Q2 earnings and examine whether it makes sense to buy the dip here. More News from Barchart With UnitedHealth Under DOJ Investigation, Should You Buy, Sell, or Hold UNH Stock Now? Trump Won't Take Away Tesla's Subsidies. Does That Make TSLA Stock a Safe Buy Here? Can AMD Stock Hit $210 in 2025? Our exclusive Barchart Brief newsletter is your FREE midday guide to what's moving stocks, sectors, and investor sentiment - delivered right when you need the info most. Subscribe today! Amazon Q2 Earnings Analysis Amazon reported revenues of $167.7 billion in the quarter that easily surpassed the $162.09 billion that analysts were expecting. The company's earnings per share came in at $1.68, ahead of the $1.33 that analysts were modeling. The company guided for Q3 revenues between $174 billion and $179.5 billion, implying a YoY growth between 10%-13%, which was better than Street estimates. However, management guided for Q3 operating income between $15.5 billion and $20.5 billion, with the midpoint of that range trailing the consensus estimate of $19.48 billion. Weaker-than-expected guidance has been a recurring theme for Amazon over the last few quarters, as the company has blamed macroeconomic conditions, and more recently, 'tariff and trade policies' along with 'recessionary fears' as factors affecting its guidance. Key Takeaways from Amazon's Q2 Earnings The key reason Amazon stock is falling today seems to be due to the relatively tepid performance of AWS. Here are some of the key takeaways from that segment's performance. AWS Margins Dipped in Q2: During Q2, AWS revenues rose 17.5% YoY, and it now has an annualized revenue run rate of $123 billion. However, that segment's operating margin fell to 32.9% as compared to a record high of 39.5% in Q1. The company attributed lower margins to higher stock-based compensation, higher depreciation expense, and adverse forex movements. AWS Might Be Losing Market Share: Expectedly, Amazon faced questions over AWS losing market share in cloud, as Microsoft (MSFT) Azure and Google (GOOG) (GOOGL) Cloud – the top two cloud players in that order, after Amazon – reported 39% and 32% yearly revenue growth, respectively, in the June quarter. Notably, during its fiscal Q4 2025 earnings release, Microsoft said that Azure's annual revenue was $75 billion in the quarter, marking the first time that the Satya Nadella-led company provided a dollar number for that business. Azure is Now 65% the Size of AWS: Alluding to Microsoft, CEO Andy Jassy said that while Azure is around 65% the size of AWS, Amazon has a 'pretty significant" leadership position in the cloud market. Responding to a question about AWS, Jassy said, 'We're growing faster than others and sometimes others are growing faster than us.' Jassy added, 'The security and the privacy of that data matter a lot, and there are very different results in security in AWS than you'll see in other players.' AMZN Stock Forecast After Q2 Earnings Analysts don't seem too perturbed by Amazon's guidance, though, and several brokerages - including Rosenblatt, Bank of America, Piper Sandler, Barclays, and Susquehanna - all raised the stock's target price following the earnings report, while maintaining their respective ratings. To be fair, the target price adjustments haven't been to the scale that we have seen in the past, as Amazon's latest earnings have raised a question mark about AWS's market domination in the cloud market. Scott Devitt, Managing Director of Equity Research at Wedbush Securities, gave a B+ to Amazon's earnings. While he is not too apprehensive about the Q3 guide, given the fact that Amazon tends to provide a conservative forecast that it happens to beat more often than not, he believes the plunge today is related to AWS's relatively weak performance vis-à-vis other big cloud players. Should You Buy Amazon Stock On the Dip? I have been a bit bearish on Amazon for the last month or so, given the tariff uncertainty. The company managed to dodge the tariff bullet in Q2 as President Trump scaled back his rhetoric. Sellers on its platform had also built up inventory in advance to absorb the tariff costs. However, as that inventory now withers away and tariff uncertainty comes back to haunt markets, we could see some volatility in names like Amazon. From a valuation perspective, Amazon currently trades at a forward price-to-earnings (P/E) multiple of 36.6x, which, while not overly demanding, is not mouthwateringly cheap either, especially for the short term. Overall, I am not rushing to buy the Amazon stock dip here, even though I continue to remain invested in the company for the long term. On the date of publication, Mohit Oberoi had a position in: AMZN, GOOG, MSFT, META. All information and data in this article is solely for informational purposes. This article was originally published on Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
13 minutes ago
- Yahoo
Why NuScale Power Stock Crashed Today
Key Points Fluor announced it will convert 15 million of its Class B shares in NuScale into Class A shares. Once this happens, Fluor will be able to begin selling the Class A shares on the stock market. Investors expect this is precisely what Fluor intends. 10 stocks we like better than NuScale Power › Shares of NuScale Power (NYSE: SMR), the nuclear reactor-builder, tumbled 11.7% through 11:50 a.m. ET Friday -- not for any fault of its own, mind you. Instead, you can blame it all on Fluor (NYSE: FLR), which has decided to unload a big chunk of the NuScale shares it owns. Fluor selling out? Fluor reported poor earnings this morning, you see -- with sales down 6% year over year and adjusted profit cut nearly in half. More importantly to NuScale investors, though, is the fact that Fluor wants to convert 15 million of the Class B NuScale shares it owns to Class A shares... and then sell them. And why? As Fluor pointed out, gains in the value of its NuScale shares contributed $3.2 billion in "pre-tax mark-to-market gains" on its profit in Q2 -- but the roller-coaster ride that is NuScale is also contributing to "volatility" in Fluor's results, and forcing Fluor management to make "recurring fair value measurements" as it tracks NuScale's ups and downs. Is it time to sell NuScale stock? To fix this, Fluor said in its post-earnings conference call, the company will later this month convert 15 million NuScale Class B shares into Class A shares. The implication is that Fluor might then sell these A shares for cash. More than just simplifying accounting, this would return value to shareholders, says Fluor, by letting them cash in on NuScale's remarkable high-flying stock. It would also, however, threaten to flood the market with cheap NuScale shares, depressing the share price. This, in a nutshell, is what's worrying investors today. This is the reason they're selling off NuScale stock. With NuScale stock up fivefold over the past year, and this new risk on the horizon, it looks like a good time to sell. Should you invest $1,000 in NuScale Power right now? Before you buy stock in NuScale Power, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and NuScale Power wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $625,254!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,090,257!* Now, it's worth noting Stock Advisor's total average return is 1,036% — a market-crushing outperformance compared to 181% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of July 29, 2025 Rich Smith has no position in any of the stocks mentioned. The Motley Fool recommends NuScale Power. The Motley Fool has a disclosure policy. Why NuScale Power Stock Crashed Today was originally published by The Motley Fool Sign in to access your portfolio
Yahoo
13 minutes ago
- Yahoo
Stifel Called Amazon (AMZN) a Buy Before Earnings With a $262 Price Target
Inc. (NASDAQ:) is one of the . On July 30, Stifel analyst Mark Kelly raised the price target on the stock to $262.00 (from $245.00) while maintaining a 'Buy' rating. 'Third-party data suggests a better 2Q than expected, as the Trump administration has either struck more favorable deals, or pushed out tariff implementation while waiting for deals to be struck. The e-commerce group, in particular, has been volatile throughout these announcements/implementation delays, and we largely believe a lot of the upside to numbers is baked into most of our coverage. Inc. (NASDAQ:AMZN) is an American technology company offering e-commerce, cloud computing, and other services, including digital streaming and artificial intelligence solutions. While we acknowledge the potential of AMZN as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 10 Must-Watch AI Stocks on Wall Street and Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data