The ‘When in Marrakech' Edit with Moroccan Model Oumayma El Maadam

CairoScene

31-01-2025

Math-student-turned-model Oumayma El Madaam styles outfits with lines, grids and composition in mind, treating fashion like a geometric theorem.
At 24 years old, Oumayma El Maadam has already carved out a distinctive space in the fashion world as a stylist, content creator, model, and makeup artist. Her work spans multiple creative disciplines, reflecting a unique balance of structure and expression. 'I've always navigated multiple creative worlds, balancing the structured logic of math with the fluid, expressive nature of fashion and beauty,' El Maadam tells Scene Styled.
El Maadam's journey began in the analytical world of mathematics before evolving into a career in fashion, where she collaborated with global names like Off-White and Daily Paper. 'Numbers and patterns intrigued me from an early age, and they continue to guide my approach to design, composition, and even beauty,' she says. 'While I once thought I'd chart a more analytical career path, fashion called to me with its freedom and complexity.'
This interplay between logic and creativity has become central to her work, allowing her to explore the connections between the structured and the abstract. 'I like to think of my style as an evolving expression—much like an equation that's never fully solved,' she explains.
Her personal style reflects this philosophy, leaning toward minimalism with moments of deliberate boldness. El Maadam gravitates toward brands like The Row, Haider Ackermann, and A Cold Wall, whose designs embody a thoughtful balance of simplicity, deconstruction, and cultural commentary. For her, clean lines and understated choices offer a foundation, while carefully curated layers—like a vintage find, a vibrant accessory, or an unexpected contrast—add depth and dimension. 'I see fashion as a quiet dialogue, one that communicates without speaking too loudly,' she notes. 'It's subtle, but it says a lot.'
Through her work, El Maadam continues to explore the interplay between structure and creativity, carving out a space that feels uniquely her own while evolving with every step.
Look One | When Shopping in Jamaae El Fna
'The souks are a dance of color and texture,' the model says. 'This look is for someone who embraces the energy, merging comfort and tradition accented with boldness.'
Moroccan Touch | Touta Matching Set
Ancient Greek Sandals | Mera
Baublebar | Thick Hoop Earrings
Cuyana | System Zipper Tote 13-inch
Look Two | When Drinking Mint Tea at Riad Yasmine
'I put this look together with effortless elegance in mind—something that feels just right for a quiet moment over mint tea,' El Madaam explains. 'It's simple, refined, and matches the calm, unhurried vibe of the setting.'
The Reformation | Laurel Knit Dress
Valentino | Garavani Vlogo Locker Mary Jane Ballerina Shoes
Missoma | Hera Dome Ridge Statement Cuff Bracelet Gold Plated
Mac Cosmetics | Lustreglass Sheer Shine Lipstick in Mac Bronze
Look Three | When Sunset-Watching at Cafe des Èpices
'As the city shifts from day to night, I wanted an outfit that moves with it—effortless, modern, but still rooted in timeless Moroccan textures.' With dainty ruffles, and a flowy maxi skirt, El Maadam ties in that Moroccan touch to this contemporary look.
Anthropologie | Reformation Bella Silk Maxi Skirt
The Frankie Shop | Matin Ruffle Shoulder Silk Top in Black
Baublebar | Camilla Earrings in Gold
Baublebar | Moxie Ring
Look Four | When Taking an Evening Stroll at Jardin Majorelle
'For an evening stroll through Jardin Majorelle, I wanted a look that mirrors its harmony and balance—mixing boho elements with a touch of Moroccan charm to match the peaceful, inspiring atmosphere,' she adds.
Free People | We the Free Margarita Jumpsuit
Adidas | Gazelle Indoor Shoes
Mango | Mini Sac Porte Epaule Similicuir
Look Five | When Having Dinner at Comptoir Darna
'For dinner with a view, you need an outfit that speaks elegance and confidence,' she tells SceneStyled. 'This look is all about polished, modern style with a hint of local flair.'
Mango | Long Dress with Open Back
Manolo Blahnik | Carolynemu
Cos | Sculpted Cuff Brown
Cos | Mismatched Stud Earrings in Gold
Cuyana | Ola Bag