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Mexican designer blends Chicano and Japan's Harajuku styles

Mexican designer blends Chicano and Japan's Harajuku styles

Fashion Network19-06-2025
Segovia, who has almost 30,000 followers on Instagram, blends the oversized shirts, khakis, and flat-brim caps of Chicano culture with Harajuku's whimsical, fairy-tale aesthetic. The makeup might feature dark lip lining and eyeliner inspired by traditional Geisha makeup.
"You can always experiment with fashion and art as long as it's from a place of knowledge and respect," Segovia said.
Segovia's distinctive aesthetic has even caught the eye of admirers in Japan. In June, she created special outfits for three Japanese E-Queens—a subculture of electronic music dancers—whom she had connected with online several months earlier.
The group met up in Mexico City for a photo shoot and street dance, dressed in Segovia's outfits.
"I love how she uses texture," said Shirendev Oyun-Erdenen, a Japanese E-Queen who dances under the name Maaya the Bee.
"Helping people feel free to experiment and not be afraid. That's what it's all about," Segovia said.
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