New Crocs UK campaign celebrates women's Euros fanbase
It's all about the new generation of female fans 'who express their love for the game through fashion, community and self-expression'.
The campaign captures how 'real fans across the UK celebrate female football in their own unapologetic way', with the Crocs Classic Clog 'as their go-to footwear for comfort, self-expression and customisable flair thought Jibbitz charms'.
The campaign featuring Lirian Santos, English-Brazilian freestyle footballer, and her story that 'celebrates the beauty of her two cultures'.
A Brazilian-themed BBQ is 'her way of bringing friends together — celebrating the game, backing the English team, and expressing her unique identity' — all while confidently wearing her Crocs Classic Clogs, fully customised with those popular charms.
It's been a busy summer for the brand, opening a London outlet store for the first time in June with a store at Wembley Park's London Designer Outlet.
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