Yogurtini® Self-Serve Announces Grand Opening of Three Locations in Las Vegas

Yahoo

26-06-2025

- Under New Ownership Beloved Self-Serve Frozen Yogurt Brand Kicks Off National Franchise Expansion-
CHINO HILLS, Calif., June 26, 2025--(BUSINESS WIRE)--Yogurtini®, one of the nation's original self-serve frozen yogurt franchises, is excited to announce the grand opening of three new locations in Las Vegas, NV, marking the brand's debut in the area. Acquired in 2023 by brothers Neal and Nimesh Dahya, Yogurtini (part of the U-Swirl family of brands) is rapidly expanding its presence nationwide, with these new Nevada locations leading its growth strategy. Additional locations in Arizona, Texas, Georgia, and North Carolina are also expected to open in 2025.
A leader in the frozen yogurt industry and a beloved favorite for over 15 years, Yogurtini offers 16 non-fat or low-fat frozen yogurt and sorbet flavors, along with a self-serve toppings bar featuring over 80 options. This allows customers to craft their personalized desserts with endless combinations on each visit.
"For over nine years I have owned and operated four Yogurtini Self-Serve shops in Phoenix, AZ and three U-Swirl locations in Las Vegas, NV. I am excited about the opportunity to capitalize on the strength of the Yogurtini brand with the rebrand and grand opening of my current U-Swirl locations in the Las Vegas area. With the dedication, significant investment, and proven track record of the Dahyas in building successful franchises, it was an obvious choice to unite my locations under the Yogurtini brand and lean into the superior product, service, and franchise support Yogurtini is known for," said Mike Mackey, Yogurtini Franchise Owner.
As part of their growth strategy, the Dahyas have decided to revitalize the Yogurtini brand by leveraging the expertise of the original founding sisters, Chelsey Nelson Seabrook and Natasha Nelson. The duo opened the first Yogurtini shop, the first self-serve concept in Arizona, in 2008, and went on to expand the brand to 30 locations nationwide before it was acquired in 2013 by Rocky Mountain Chocolate Factory.
"The key to Yogurtini's lasting success has always been the unique, inviting, and upscale atmosphere we created in our stores. As part of our national growth initiative, we're excited to bring the brand back to its roots by tapping into the talents of the original co-founders. Chelsey has been appointed Chief Marketing Officer, and we're also consulting with her sister Natasha's marketing agency, to reinvigorate the brand and restore its original ethos," said Neal Dahya, co-owner of Yogurtini.
"When we started Yogurtini over 15 years ago, customers were hooked because of the high-quality frozen yogurt we made, and of course because of the extensive toppings bar that was unlike any other. We also found customers loved spending time in our stores that were welcoming and fun while still offering an elevated experience. I'm excited to bring that premium standard back to our existing and future locations," said Chelsey Nelson Seabrook, CMO of Yogurtini. "We are now in the process of modernizing our store designs, menus, and operational support so that our franchisees can have even greater success."
The new Yogurtini stores are now open at 305 N. Nellis Ave., 9795 W. Charleston Blvd., and 6592 N. Decatur Blvd. in Las Vegas, NV. For more information about locations and franchising opportunities, visit www.yogurtini.com.
About Yogurtini
Yogurtini Self-Serve is one of the original self-serve frozen yogurt brands and offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 80 toppings. Yogurtini only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of the Yogurtini brand has been recognized consistently by customers and the national press including The Wall Street Journal, Fox News, Inc. Magazine, CBS News, and Business Week, including many others. Yogurtini boasts having some of the most knowledgeable yogurt and franchise innovators in the industry. Yogurtini's top quality, taste, original flavors, and extensive toppings have been praised by the masses. Created by sisters, Natasha Nelson and Chelsey Nelson Seabrook, Yogurtini is under new ownership by brothers, Neal and Nimesh Dahya, co-founders of Mesh Brands. The Dahyas bring extensive operational expertise as franchisors of Foster's Freeze and GW Gyro & Wings, along with their experience as former franchisees managing over 180 locations including Applebee's, IHOP, Pizza Hut, and Burger King.
For more information on Yogurtini visit www.yogurtini.com. To learn more about being awarded a Yogurtini franchise visit www.yogurtini.com/franchising. Yogurtini is now offering frozen yogurt franchise area development agreements nationally. Yogurtini franchises are currently in or under development in Arizona, Nevada, New Mexico, Texas, Florida, Nebraska, Kansas, Missouri, Georgia, North Carolina, North Dakota, South Dakota, and Minnesota.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250626536495/en/
Contacts
Media Contact: Chelsey Nelson [e-mail]