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Dollar Tree Is Raising Prices—Here's How to Tell Which Items Are Getting More Expensive

Dollar Tree Is Raising Prices—Here's How to Tell Which Items Are Getting More Expensive

Yahoo23-07-2025
At least it's easy to spot.
Sure, Dollar Tree has great copycat products, a variety of cute home goods, fun food collabs, and unique cooking products—but what is the real reason most shoppers make a stop at their local DT? The prices, of course.
We had nearly 40 years of sweet, one-dollar visits to the store before the company raised prices for the first time ever to $1.25 in 2021. But we didn't have to wait 36 years for the next price increase—just last year, Dollar Tree announced it would "expand the multi-price assortment by over 300 items at price points ranging from $1.50 to $7." Oof.
And now, we're seeing more and more of those price jumps. How do you know if you're picking up an item that has already increased, or will increase, in price? Look for a red sticker.
What Does a Red Sticker at Dollar Tree Mean?
If you've perused the aisles of your local Dollar Tree recently and seen little red dots over most of the products, you're not alone. You can find the stickers across multiple departments, and they indicate that a price increase is either already in place or coming soon.
Underneath some shelves, you'll find a price strip that may indicate the new price, often $1.50 or $1.75. Because Dollar Tree is firmly a multi-priced retailer now, the store will have to be a lot clearer in indicating what costs what.
Several products are now being sold with the price printed on the packaging. More printed pricing seems likely to come after all the unmarked inventory (now with stickers) is sold and out of stores.
"At this point they need to change their name because nothing in Dollar Tree is a dollar now," said one TikTok user.
Business Insider reported that Dollar Tree's decision to raise prices was made to weather the storm of new tariffs, after a $70 million hit on China-imported products this spring. While there will continue to be products at the $1.25 price point, several items you've come to know and love will be going up in cost. Business Insider also reported that the retailer will be bringing in new products above $1.25. So you can expect some new items on shelves soon, but you'll have to start splurging with an extra quarter or two.
"This got me yesterday," said another TikTok user. "Something that was $1.25 last year was $3. I'll just go to Walmart because it's cheaper with better quality."
While we often run to Dollar Tree for a quick, inexpensive item, we may start rethinking our shopping strategies. It's still an affordable price point for many items, but some things are just not worth the additional dollars.
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