Panel Of 2024 Labour Voters Name The 1 Turning Point They Began To Like Farage
Back in late 2023 before he was elected to parliament, Farage caused a huge stir by appearing in the hit reality TV show.
Even the programme's hosts Ant and Dec urged producers to take a break from having politicians as contestants.
But, Farage still won over voters and ended up in third place.
More than 18 months later, a panel of voters who backed Labour last July told pollsters that his appearance on the show marked the moment they started warming up to the MP for Clacton.
In footage aired by the BBC's Sunday with Laura Kuenssberg, one voter told pollsters More in Common: 'I really like Reform.
'I didn't [like him], but it was I'm A Celeb... which turned my head for Nigel.
'I really saw a different side to him and I think he's very misunderstood.'
'He's more relatable to people, to the average person,' another woman said. 'Whereas some politicians at the present seem far removed, they're so in another world, because they are public school educated, they can't relate to the average person.'
However, a different person did jump in at this point, saying: 'Nigel Farage was publicly educated, while Keir Starmer is working class but he does present that.
'So Nigel Farage puts on this image of being one of the people, but actually he went to private school.'
Even so, some voters suggested they would fire Starmer for his 'disappointing' performance over the last year unless he starts to 'try harder'.
Good Morning Britain host Susanna Reid also told the BBC that this conversation demonstrated how voters 'need to feel a material difference in their lives'.
She noted that they are still struggling with food inflation and cost of living, so the 'government are getting this wrong'.
'Perhaps Sir Keir Starmer needs to go on I'm A Celebrity... or Strictly, in order for voters to know who he is,' Reid suggested. 'The words that kept coming out of their mouths were: I don't know who he is.'
"I'm A Celebrity turned my head for Nigel [Farage]"Some focus group members think Reform UK's leader is different from "public school-educated" politicians, but another points out Nigel Farage was privately educated and Keir Starmer was not#BBCLauraKhttps://t.co/cWY0QTuNhMpic.twitter.com/JEm0layGNN
— BBC Politics (@BBCPolitics) July 6, 2025
The focus group's findings were published to mark the anniversary of Labour's landslide victory in the general election as political pundits look at how Starmer has fallen down in the polls ever since.
Sky News had its own devastating way of portraying Labour's first year in office with some brutal word clouds, again from More in Common.
The pollsters asked the public: 'In a word or two, what would you say has been Labour's biggest achievement in government?'
The largest word by a healthy margin was 'nothing', although – in much smaller fonts – NHS, welfare, winter, election and Ukraine were all visible too.
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