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OpenAI and Jony Ive's startup seal the deal

OpenAI and Jony Ive's startup seal the deal

Engadget09-07-2025
OpenAI's deal with Jony Ive's startup is a done deal. Ive's io has officially merged with the ChatGPT maker in a deal reportedly worth $6.5 billion. The companies announced the purchase in May.
Jony Ive and his LoveFrom design studio remain independent. Meanwhile, io's co-founders, Scott Cannon, Evans Hankey and Tang Tan, are now OpenAI employees. (Around 50 other io engineers, designers and researchers are, too.)
OpenAI and Ive are currently working on "a family of AI products for everyone." In May, Sam Altman and Ive dropped some hints about what to expect from their first product. They said it will be unobtrusive, portable and fully aware of its surroundings and the user's actions. It reportedly won't be a phone or a pair of glasses, which were likely the first two guesses for most people.
For the uninitiated, Ive was a trusted collaborator and confidant of Steve Jobs during the creative explosion that produced some of the most influential tech products ever made. Ive left Apple in 2019 to form LoveFrom. He and Apple parted ways three years later.
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