Joe Wicks Teams Up With Hey Duggee Creators To Get Kids Moving
The fitness guru has today launched a children's series on YouTube designed to help get kids stay active this summer, co-created by Studio AKA (the creators of Hey Duggee).
The series, called Activate, features energetic five-minute episodes which combine fun animated characters with upbeat music and encourage children to enjoy short bursts of movement that easily fit into their day.
Wicks said: 'Activate is the natural next step in everything I've worked towards over the past decade. From my early YouTube workouts, to 'PE with Joe' during the pandemic, my goal has always been to get children moving and feeling good – physically and mentally.'
The Body Coach, who shares four children with his wife Rosie, said the project was inspired by his own childhood, where he discovered movement 'as a way to cope with the challenges of living with parents with drug addiction and mental health issues'.
'Activate is designed to make movement fun and inclusive for every child, with short, high-energy workouts that fit into everyday life – these can be enjoyed in the living room, the garden, in the classroom, or anywhere else,' he added.
The first episode is now available on The Body Coach's YouTube channel, with further episodes set to be released weekly over the summer holidays.
The government is backing the programme as part of its 10 Year Health Plan.
Being physically active is good for physical and mental health and helps relieve pressure on the NHS, preventing an additional £10.5 billion worth of treatment a year.
Despite that, inactivity levels remain high for both adults and children, with huge inequalities across the country. Wicks' new series hopes to tackle this issue.
Health and Social Care Secretary Wes Streeting said: 'Childhood obesity robs our young people of their future, and inactivity is one of the biggest culprits. That's why it's crucial to start building healthy habits from a young age.'
He added: 'This initiative directly supports our focus on giving children the best start in life – a cornerstone of our Plan for Change. By investing in prevention today, we're building a healthier generation for tomorrow.'
Watch the first episode on Joe Wicks' YouTube channel.
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