5 tips to get the best deals in the Amazon Prime Day sale
85% off Geox trainers – was £94, now £16
77% off Barbie Fantasy Hair Doll – was £46.86, now £13.99
Up to 76% off Xbox One games – CyberPunk 2077 was £45.80, now £14.90
75% off Jumper 16" Laptop with Office 365 – was £750, now £249.99
If you've been eyeing Kindles, Echo speakers, or other Amazon gadgets, Prime Day is your moment. But it's not all tech.
In previous years, beauty buys, luxury products, fragrances, and even everyday essentials like toiletries and pet food have seen major markdowns.
With back-to-school season on the horizon, it's also a great time to stock up on school supplies.
With Prime Day 2025 expected to be bigger than ever, Zoe Morris, savings expert at VoucherCodes.co.uk, shares her top tips to help shoppers get the best bang for their buck.
"Amazon Prime Day is a must for deal hunters. Some of the biggest savings are typically found on Amazon's own products – think Kindles, Echo speakers, Firesticks, and Ring doorbells," she says.
Don't buy on Amazon prime day coming up without doing this pic.twitter.com/xeQZvKe5ns — Matty McTech (@setupspawn) June 30, 2025
"If you've had your eye on any of these, it's worth holding out for the big day.'
How to get the best deals this Amazon Prime Day
1. Make an Amazon wishlist before the sale starts
Avoid impulse buys by listing out what you actually want and need. Add these items to your Amazon wishlist now and note down the 'before' price, so you can act fast when the discounts drop – and see if you're truly getting a good deal. You can make your list here.
2. Use the Amazon app
Enable notifications to get real-time alerts on 'Lightning Deals' – limited-time offers that often sell out in minutes.
3. Check out what cashback sites are offering or combine with a rewards bank account or credit card
VoucherCodes is rounding up the best offers all in one place, saving you time and money when you're shopping this Prime Day. Keep an eye on the site for hand-tested codes and expert insights to help you save even more.
Recommended reading:
4. Check price history
Use tools like CamelCamelCamel to track price changes and make sure the deal you're seeing is genuinely a bargain.
5. Know when to wait
For big-ticket items like TVs and smartphones, it might be worth holding off until Black Friday in November, when even deeper discounts are likely.
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NBC News
2 hours ago
- NBC News
6 things you should buy, and 4 you definitely shouldn't, during Prime Day this year
Finding a worthwhile deal on Prime Day can be a 'you know it when you see it' situation. But as someone who's covered Amazon's mega sale for six years, I guarantee that there's a method to the madness more often than not. Certain categories historically offer stronger discounts than others, and identifying what they are before you start shopping can help you maximize your budget. 'This is the kind of shopping moment that rewards strategy and precision, not impulse buying,' says Stephanie Carls, a shopping expert at RetailMeNot. 'It's about knowing what's worth it and intentionally buying when the savings are the strongest and the deals are stacked in your favor.' Using my expertise about Amazon's biggest sale of the year (both as a reporter and Prime member), I put together this guide to help you plan your shopping for the four-day event that starts on Jul. 8. Experts also weighed in about what to buy and skip, and shared tips for saving money. You can apply their advice to early Prime Day deals, too, which are live right now. Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter. If you're narrowing your shopping list, focus on the categories below to save the most money. There are various reasons why Amazon hosts Prime Day, but experts say a big one is to sell products from its brands, including Echo, Ring, Blink, Kindle and Amazon Basics. Expect to see many of these brands' products marked down to their lowest price ever and bundles that let you buy and save on a few that work together. While electronics from Amazon-owned brands are typically discounted the most on Prime Day, plenty of other tech brands slash prices on their gadgets, including Apple, FitBit, Samsung and Sony, says Carls. Focus on items like headphones, Bluetooth speakers, portable chargers, laptops, tablets and e-readers, and smart home devices like indoor and outdoor security cameras, doorbells, garage openers, lights and plugs. Prime Day is not ideal for buying a refrigerator or washing machine. Instead, prioritize small home and kitchen appliances like air purifiers, vacuums and fans, as well as air fryers, blenders and toaster ovens. 'Top brands like Instant Pot, Ninja, Keurig and Vitamix are deeply discounted and they rarely go on sale outside of major events,' says Carls. Apparel deals often fly under the radar during Prime Day, but they're plentiful, says Carls. Amazon's in-house brands tend to be discounted the most, like The Drop, Amazon Essentials, Goodthreads and Core 10, and you'll see promotions at Shopbop and Zappos since the retailer owns both companies. That said, many other clothes, shoe and accessory brands offer great deals, so keep an eye out, especially if you're looking for basics like white T-shirts, activewear like leggings, sports bras and running shoes, and summer items like sunglasses, bathing suits and shorts. Prime Day is an opportunity to get a head start on back-to-school shopping, which more people have been taking advantage of recently. This year, 24% of parents with grade-school children and 20% of parents with college students plan to shop for school supplies during Amazon's mega sale, according to a survey from RetailMeNot. Vipin Porwal, the CEO and a consumer savings expert at Smarty, recommends looking for savings on items like backpacks and lunchboxes, as well as dorm essentials and school-related tech. You can store everything you need for school, work or travel inside this backpack, which has numerous interior and exterior pockets, as well as a dedicated compartment for your laptop. The backpack's padded shoulder straps make the bag comfortable to wear, and it has reflective elements so people can always see you in low light. Before Prime Day starts, walk around your home and take inventory — are you running low on any essentials? Name-brand laundry detergent, dog food, pantry staples, toilet paper, garbage bags, paper towels and more are all on sale during the event, and since you'll need them eventually, you may as well buy them at a discounted price. There are 28 AA alkaline batteries in this pack, which is resealable. If they're unused, you can store the batteries for up to 12 years and they won't decline in performance, according to the brand. While you'll see TVs and gaming-related products on sale during Prime Day, don't buy them just yet, says Carls. There are better discounts and bundles closer to the holidays, especially during Black Friday and Cyber Monday. Porwal also recommends waiting until Labor Day to purchase furniture, as well as large home and kitchen devices. Three-day holiday weekends are known for their discounts on these types of items, so hold off until Labor Day deals start in mid-August. Amazon isn't the only one hosting a mega sale in the next few days. Savings events are happening at retailers like Target, Walmart and Nordstrom, too. Some attempt to beat Prime Day pricing on select items, while others compete by offering discounts on different types of products. Additionally, many brands are extending their Fourth of July offers online in hopes of Prime Day shoppers spilling onto their sites. Here are a few Prime Day-adjacent sales to know about. Target Circle Week is from Jul. 6 to 12 and is only open to Target Circle members. You can join the loyalty program for free. Target tends to offer strong deals on home, fashion and personal care products, especially if they're from brands it owns, says Carls. The retailer has a same-day pickup option at most stores if you need something quickly, or you can get items shipped. is from Jul. 6 to 12 and is only open to Target Circle members. You can join the loyalty program for free. Target tends to offer strong deals on home, fashion and personal care products, especially if they're from brands it owns, says Carls. The retailer has a same-day pickup option at most stores if you need something quickly, or you can get items shipped. The Walmart Deals event is from Jul. 8 to 13. It's open to all shoppers, but Walmart+ members get early access on Jul. 7 at 7:00 p.m. ET. The retailer often discounts products to at or near Prime Day prices, so it's worth comparing them, says Carls. event is from Jul. 8 to 13. It's open to all shoppers, but Walmart+ members get early access on Jul. 7 at 7:00 p.m. ET. The retailer often discounts products to at or near Prime Day prices, so it's worth comparing them, says Carls. The Nordstrom Anniversary Sale is from Jul. 8 to Aug. 3. At first, it's only open to loyalty members, but everyone can shop starting Jul. 12. During the sale, Nordstrom marks down new fall merchandise, while Prime Day mainly marks down overstock items. is from Jul. 8 to Aug. 3. At first, it's only open to loyalty members, but everyone can shop starting Jul. 12. During the sale, Nordstrom marks down new fall merchandise, while Prime Day mainly marks down overstock items. Best Buy's Black Friday in July sale is from Jul. 7 to 13, and it's open to everyone. The retailers' tech deals are usually on par with Amazon's during Prime Day, but it sometimes throws in bundles or gift card bonuses that add up to more savings. is from Jul. 7 to 13, and it's open to everyone. The retailers' tech deals are usually on par with Amazon's during Prime Day, but it sometimes throws in bundles or gift card bonuses that add up to more savings. Home Depot and Lowe's often have sales around Prime Day, allowing shoppers to save on patio furniture, home improvement supplies and tools. These are items Amazon doesn't have an extensive inventory of. Go in with a plan: Do your homework, says Carls — set a budget and list everything you want to buy ahead of time. 'The best approach is to shop with a plan,' she says. 'It's easy to get caught up in big sale moments, but the real value comes when you buy things you already need, at the right time, with the right offer attached.' Download the Amazon app and turn on notifications: If you add items to your watchlist before Prime Day, the app notifies you when prices drop so you can jump on them. Shop Lightning Deals: Lightning Deals only run for a few hours, and there's limited inventory available — once the product sells out or the deal expires, it's gone for good. Lightning Deals are some of the most lucrative discounts brands offer during Prime Day, so pay close attention to them. New offers drop as often as every 10 minutes. Checkout ASAP: Many items discounted on Prime Day are overstock merchandise that brands want to clear out while they have a massive audience, says Porwal. They list items at historically low prices to move inventory quickly, so if you like something, act quickly. Also, the stronger the discount, the more likely it is to be time-sensitive, and popular products from brands like Apple, Dyson and Sony commonly sell out. Pay extra attention to featured sales: Deals advertised front-and-center on Amazon's website and in its app are typically some of the strongest. 'These sellers pay a premium to Amazon to feature their best products, which will likely be available in shorter time frames and at some of their lowest prices ever,' says Porwal. Browse for new deals daily: This year's longer Prime Day timeline gives brands more room to roll out deals in phases. Expect to see new deals drop every day, as well as potential restocks, says Carls. Be wary about unverified sellers: If you're unfamiliar with a brand or seller, and the product isn't something you really need, sometimes the savings aren't worth the risk, says Porwal. Use price trackers: Those like CamelCamelCamel help you evaluate an item's price history, which lets you determine if it's really a good deal or just temporarily marked down from an inflated baseline, says Carls. Compare prices: An item's Prime Day price is almost always the lowest across retailers, especially because your purchase ships free. But it's always a good idea to compare prices before you check out just in case, says Porwal. Familiarize yourself with return policies: Amazon doesn't have a special return policy for Prime Day purchases, but you know how long you have to return an item if needed. In response to the 10% tariff on all countries that's been in effect since April, some brands have already raised prices on their products. Experts say this trend will continue, especially because the 90-day pause on higher reciprocal tariffs ends in a few days. But that doesn't mean Prime Day deals will be weaker this year, experts say. Some brands are increasingly leaning into deals to drive sales before higher costs force price adjustments later. 'For shoppers, this might be the right moment to buy higher-priced items that could become more expensive in the fall,' she says. While deals won't necessarily be weaker during Prime Day 2025, how brands present them might look a little different, says Carls. Expect blanket markdowns, like 30% off every single product a company sells on Amazon, and more curated promotions, meaning a few deeply discounted items. Some brands will also opt for time-sensitive deals rather than keeping products on sale for all four days of the event. At NBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also ensure that all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest. Vipin Porwal is the CEO and a consumer savings expert at Smarty. is the CEO and a consumer savings expert at Smarty. Stephanie Carls is a shopping expert at RetailMeNot. I'm a reporter at NBC Select who's covered sales and deals for five years, including topics like Amazon Prime Day, Black Friday and Cyber Monday. To write this article, I interviewed two experts about what you should buy and skip during Amazon Prime Day, and rounded up a handful of tips about how to save money while shopping. Catch up on NBC Select's in-depth coverage of tech and tools , wellness and more, and follow us on Facebook , Instagram , Twitter and TikTok to stay up to date. Zoe Malin
NBC News
3 hours ago
- NBC News
Early Prime Day deals are here, and they're really good this year — here's 21+ things we're buying
Prime Day officially starts on Jul. 8, but if you're eager to shop, you can get started right now. Early deals are available on the retailer's site, giving Prime members the opportunity to save on Dyson vacuums, Breville espresso machines, Vera Bradley bags, Garmin smartwatches, Shark hair tools and more. Wondering if early deals are worth taking advantage of? As someone who's covered Prime Day for six years, I can say they absolutely are. The discounts you currently see online aren't likely to get better once Amazon's mega sale begins, and shopping early ensures you're able to buy a product before it sells out. That said, not all early Prime Day deals are actually worth buying. To help you find the best ones, I rounded up a handful that are highly rated, at least 20% off and at their lowest price in at least three months. I'll frequently update this list leading up to Prime Day. Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter. These teeth whitening strips are beloved among the NBC Select staff, including updates editor Mili Godio. 'I've been using them for years, and I really see a difference when it comes to how white my teeth look,' she says. 'I used them religiously before my wedding, and I got a ton of compliments. They securely grip onto my teeth, so I don't have to worry about them sliding off when I have them on.' There's 44 strips included in this box, which is enough for 22 treatments — 20 are standard 45-minute treatments and two are 60-minute express treatments. Once you plug this Fire Stick into your TV's HDMI port, you can enjoy your favorite shows, movies and music via streaming services or cable. It comes with an Alexa Voice Remote, and you can bring the device with you on trips to use in hotels or rental homes. This rechargeable electric toothbrush has all of the features dentists told us to look for while shopping: a pressure sensor, a two-minute timer and brush head change alert. 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There's a built-in cup on its lid to help you measure kernels, and you can also put butter inside so it melts over your snack. The glass, dishwasher-safe popper has a 3-quart capacity and a wide mouth — once you remove the lid and let it cool down, it doubles as a bowl. This cordless stick vacuum automatically adjusts its brushroll speed after it detects what type of floor you're cleaning, and it gives you up to 50 minutes of power on a single charge, according to the brand. It has a HEPA filter that traps dust and other allergens and LED headlights to highlight dirt. You can convert the appliance to a handheld vacuum and addthe included attachments to reach areas like stairs, under furniture and above cabinets. These dishwasher-safe, 2.85-cup containers have two internal compartments to separate foods, and they're made from a clear, shatter-resistant material so you can always see what's inside. The containers come in five with leak-proof lids that have vents underneath their latches — that means you can cover your meal in the microwave to avoid splatters. The Nespresso Vertuo Plus, one of our favorite single-serve machines, lets you make 5 or 8-ounce cups of coffee and single or double espresso shots. It has a 40-ounce removable water tank, so it's easy to refill, and a built-in container that holds up to 13 used pods. The machine comes with a starter set of Nespresso capsules so you can use it immediately. Prime Day is a great opportunity to replace anything you've been meaning to, but never get around to — for me, that's my decade-old, stained, ripped oven mitts. I'm committed to tossing them in exchange for this pair from KitchenAid. They're covered in soft, ribbed silicone that's grippy, heat-resistant up to 500 degrees Fahrenheit and water-resistant, according to the brand. The oven mitts also have a cotton cuff, so they feel soft against your skin. Best early Prime Day promos Leading up to Prime Day, Amazon offers special promos on its services, like those I listed below. Also, be sure to check out deals through the retailer's Buy with Prime service, which brands like Steve Madden, Wyze and Jlab participate in. Prime members can save $10 on a Grubhub+ delivery order over $20 with the code 'PRIME10' through Jul. 7. Prime members can get a $200 Amazon gift card upon approval for a Prime Visa through Jul. 14. Prime members can get a $80 Amazon gift card upon approval for a Prime Store Card through Jul. 11. Prime members can get $1 off per gallon on one fuel purchase up to 35 gallons through Jul. 6 at participating BP, Amoco and AM-PM locations. Prime members can save on travel bookings for a limited time, including trips through Royal Caribbean, Avis, Amtrak, Budget and Carnival. Prime members new to Audible can get their first three months free when they sign up for Audible Premium Plus through Jul. 31. Prime members new to Amazon Music Unlimited can try it for free for a limited time. Prime members can sign up for the Amazon grocery subscription and get three months free for a limited time. Prime members can currently claim six bonus free games through Prime Gaming. Prime members can get $30 off their first year of an Amazon One Medical membership, giving them access to in-person and virtual primary care for $69 annually instead of $99. Amazon One Medical pay-per-visit, a telehealth service that treats 40+ common conditions, also offers Prime members 50% off select visit types. That makes visits $14 instead of $29. Best early Prime Day sales Here are the best Prime Day sales to know about. Keep in mind, not every item from a brand is discounted as described below. Best sales at other retailers Target: Shop Target Circle Week from Jul. 6 to 12 Walmart: Shop the Walmart Deal event from Jul. 8 to 13 Best Buy: Shop the Black Friday in July sale from Jul. 7 to 13 Nordstrom: Nordstrom Anniversary Sale from Jul. 8 to Aug. 3 How I found the best early Prime Day deals All of my recommendations above are based on NBC Select's previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award and Giftable Tech Award winners. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months. All the products I recommend are highly rated with at least a 4.0-star average rating from hundreds of reviews. Why trust NBC Select? I'm a reporter for NBC Select who has covered Amazon Prime Day since 2020. In addition to writing about the best deals, I also wrote about what's included in a Prime membership, the history of Prime Day and what to buy and skip this year. Prior to Amazon's flagship sale, I previewed a list of deals from the retailer and sorted through them to find worthwhile sales you should know about.
Daily Record
6 hours ago
- Daily Record
Philips flexi draw air fryer that makes food 'ridiculously crispy' drops from £160 to £90
'This Philips dual basket air fryer has been a total game-changer in our kitchen.' When trying to knock up a family dinner, an essential item to have in the kitchen is an air fryer. Allowing you to cook multiple different foods at once at different temperatures, the stress of family cooking will quickly become a breeze. For those who currently don't have an air fryer, buying your first one can be a daunting task as there are so many different brands and sizes on the market. However, now may be the best time to buy as in the lead up to their Prime Day sale, Amazon has knocked the price off some of their must-have items for the home. In the midst of the early sale, the major online retailer has dropped the price of the Philips Dual Basket Airfryer 1000 Series. Normally priced at £159.99, shoppers can now grab the 7.1L air fryer for £89.99 in a limited time deal. With a massive 7.1L capacity, this Philips air fryer is said to be perfect for families as it can cook multiple dishes at once. Additionally, this device is an ideal option for people who meal prep as its versatile functions will save users both time and effort in the kitchen. Equipped with RapidAir Technology, shoppers will be able to enjoy the taste and texture of fried food guilt free as the air fryer can cook your meals with up to 90 per cent less fat, while still keeping them golden and crispy. On top of this, the air fryer comes with 10 cooking functions that will deliver 'consistent results every time'. This air fryer also comes with the added bonus of being a flexi draw. With a removable divider, users can switch between cooking with two drawers at different temperatures to combining all their food into one huge drawer. And for those who struggle to come up with recipes for dinner or are wanting to try and make something new, shoppers will be able to use the Home ID Recipe App to unlock endless recipe ideas and access the cooking controls. Another air fryer included in Amazon's early Prime Day sale is the Tefal Easy Fry Dual Zone Digital Air Fryer. Dropping from £179.99 down to £99.99, this 8.3L air fryer comes with two different sized drawers (5.2L and 3.1L) and eight automatically programmed cooking functions. Alternatively, Argos currently has a deal on the Ninja Foodi 4-ini-1 7.6L Air Fryer. Normally priced at £150, shoppers can get this cooking appliance for cheaper by adding the code ELEC20 at the checkout - dropping the price down to £120. Back to the Philips Air Fryer, it is currently one of Amazon's top choices and boasts a 4.6 star rating from happy shoppers. Many reviewers praised the device for its cooking results, while one shopper dubbed it a 'game-changer' for the kitchen. One delighted shopper said: "A really great quality air fryer but i would expect nothing less from this brand. The air fryer is a nice size and comes with two drawers, it is really easy to clean. Cooks the food well. Happy with this." With a five-star reviewer also adding: "Since entering the world of the airfryer I have not used my main oven. These devices cook food faster, and certain foods like chips, chicken wings, etc. come out ridiculously crispy. The Philips airfryer is a thing of beauty, it is slightly smaller than my Devology and fits nicely on the countertop next to it." However, a few shoppers grumbled over the fact that the air fryer does not come with a physical instruction manual. One person said: "Could do with a basic information leaflet for beginners explaining symbols." With another customer agreeing: "A word of warning to anyone thinking of buying this item. You have to go online for how to use. I managed to register to get my 2yrs guarantee. Couldn't see the very small writing on my I-phone. When did instruction books go out of fashion." Despite this, one top reviewer commented: "I really like the build quality of this and the display makes it easy to use. The size is ideal for a family. It's good too that you can make one bigger drawer. Fair value for money as it's a quality item." With a sixth shopper praising: "This Philips dual basket air fryer has been a total game-changer in our kitchen. From the moment we unboxed it, the build quality felt premium—sturdy, sleek, and just what you'd expect from Philips. "The 7.1L capacity is surprisingly spacious, and the dual baskets make it so easy to cook different things at the same time. No more waiting around while one batch finishes." To buy the Philips Dual Basket Airfryer 1000 Series, click HERE. Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'.
