From red carpets to reels: Natural diamonds dominate the spotlight
It began in 1477 when Archduke Maximilian of Austria gave Mary of Burgundy a natural diamond engagement ring — an enduring gesture that marked the start of a new chapter in love. Centuries later, Marilyn Monroe lit up the silver screen with 'Diamonds Are a Girl's Best Friend', immortalising diamonds as the ultimate emblem of glamour.
No diamond has lived more lives — or told more stories — than the 128.54-carat Tiffany Yellow Diamond. Discovered 146 years ago, this stone has seen the world change while remaining a constant in moments of high culture. Cut in 1878 and worn by only a handful of iconic women, its journey is nothing short of mythical. Audrey Hepburn famously wore it for the Breakfast at Tiffany's publicity shoot in 1957, embedding it into pop culture. Decades later, Lady Gaga revived its red-carpet magic at the 2019 Oscars, and Beyoncé added her name to its legend in a Tiffany campaign. Its cameo in 'Death on the Nile' reaffirmed its cinematic allure, cementing it as a diamond of many eras, each reimagining its brilliance anew.
Natural diamonds jazzing up fashion
Once symbols of grand occasions, natural diamonds have now stepped into everyday wardrobes — not just as ornaments, but as expressions of identity. In a world where fashion often speaks first, these gems have become storytellers — quiet, powerful, and deeply personal.
Today's tastemakers wear diamonds with purpose: Jennifer Lopez's rare pink engagement ring, Deepika Padukone's sapphire-diamond stunner at the Oscars, or Amal Alamuddin's ethically sourced solitaire — each piece tells a story of identity and intent.
Even subtler statements — Meghan Markle's butterfly earrings once owned by Princess Diana or Rihanna's bold 9-carat toe ring — show how natural diamonds can be both personal and audacious. These are not just jewels, but intimate expressions of self.
Now more than ever, natural diamonds reflect the wearer — versatile, rare, and unafraid to break the mould.
'Every milestone deserves a gift, and for me, nothing beats natural diamond jewellery — timeless, trendy, and forever valuable', says fashion influencer
Piyusha Sharma
The diamond tennis bracelet became iconic after Chris Evert's diamonds slipped off her wrist mid-match at the US Open, prompting a pause in play. Chris Evert explained why the diamond was so valuable for her - My tennis bracelet added a personal element to my style on the court and served as a daily reminder that I can do and be anything, said tennis player Chris Evert
Timeless jewellery and the self-gifting culture
Modern jewellery celebrates more than love — it honours self-worth. Increasingly, natural diamonds are being chosen not just for their sparkle, but for what they stand for. They've become personal talismans, worn to mark career triumphs, personal growth, or even quiet victories.
Owning a natural diamond isn't just a luxury; it's an experience — one rooted in rarity, craftsmanship, and emotion. Their unmatched formation process — created under pressure over billions of years — mirrors the strength and uniqueness of the wearer.
Diamond weddings: A new trend?
Natural diamonds are redefining Indian bridal glamour. Brides are no longer content with purely traditional pieces — they're choosing jewellery that balances modern taste with heirloom value, pieces they can pass down, and pieces that reflect who they are.
From high-voltage solitaire chokers to polki-diamond hybrids, bridal collections are moving towards couture-level sparkle, where craftsmanship meets emotional investment. For the contemporary bride, natural diamonds feel right — timeless, elegant, and unmatched in value.
Weddings are rich with meaning. And only a natural diamond, with its billion-year journey, can truly honour those once-in-a-lifetime moments.
In a crux
Natural diamonds are celebrated for more than their brilliance, they carry stories across generations, embody a quiet strength, and rarity that makes each one feel entirely one's own. Whether adorning royalty, Hollywood stars, or individuals celebrating their own journeys, they remain the most enduring symbols of emotion, elegance, and expression.
Through eras, across cultures — they persist. And they continue to be the most authentic form of personal luxury in the modern world.
Disclaimer: This article has been produced on behalf of Tanishq by Times Internet's Spotlight team.
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