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How 'frolleagues' and streaming platforms are redefining travel in 2025

How 'frolleagues' and streaming platforms are redefining travel in 2025

India Today06-06-2025
The travel landscape in India has changed drastically over the years. New terms and trends have emerged and redefined the idea of travelling altogether. It is not just about a routine holiday that happens once or twice a year. It is not just about the beach or mountains. Indian travellers, in 2025, are all about travelling more, spending more (on travel), going for mini and major vacations, etc.advertisementApart from the when, where and how of travel, what's becoming increasingly important is the 'who'. Who are you travelling with? And the emerging trend is a travel tribe called the 'frolleagues'- colleagues who double as friends and also travel buddies. In a survey released by the Thomas Cook India Holiday Report 2025, about 28 per cent of people preferred 'frolleagues' as their travel companions.Who would have thought that your coffee-break buddy would become your trekking partner too? But here, we are living in the era of office besties, work wives or work husbands, so the trend justifies.
But, irrespective of how close you are to your work friends, 65 per cent of Indians still prefer travelling with multigenerational families, 60 per cent with their partners, and 10 per cent opt for solo trips, the report states.advertisementRajeev Kale, president and country head – Holidays, MICE, Visa, Thomas Cook (India) Ltd., said, "Indians are not only travelling more, but also increasing spends - choosing depth, discovery and emotion over traditional sightseeing tours. While multigenerational family segments continue to lead, we are seeing a strong emergence of new travel subsets like 'frolleagues' and solo travellers."The survey incorporates insights from over 2,500 respondents recorded over a month's time across digital platforms. And this comes at a time when there's a growing demand for experiential travel and that accounts for 75 per cent, the survey further states. The growing aspirational value of travel is in tandem with the rise of experiential, event-based, and phenomenon-based travel, too.Rising travel trends of 2025As mentioned earlier, there's a growing demand for experiential travel, which includes phenomenon-based trips like chasing the Northern Lights or visiting Japan during cherry blossom season. Event-led tourism has also seen a sudden boom. All the Swifties, Diljit Dosanjh fans, and Coldplay followers are testament to this trend. A rise of about 20 percent has been observed, driven by global concerts, sporting events, festivals, and more.Apart from these, wellness tourism and gastronomical experiences have significantly impacted travel as well.Minications, luxury stays, smart planningIn this digital-first scene, social media, OTT, and AI are catalysts for travel and planning. '60% of respondents indicated that social media, OTT platforms, and movies are increasingly shaping their travel decisions,' the survey finds.As 85% plan to increase their travel frequency and 84% are ready to spend 20–50% more, both mini-vacations and long getaways are on the cards. Travellers are ready to leverage long weekends, public holidays, and mini-moons to unwind and reconnect. On the other hand, 36 per cent are willing to extend stays and opt for premium experiences like cruises, upscale hotels, heritage properties, etc.New-age travellers are all set to increase their travel in 2025, and Europe tops the list of preferred international destinations. In India, Kashmir, Himachal Pradesh, and Uttarakhand have secured the top place in the Indian travel bucket list.Trending Reel
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Kashmir's Tourism Is On The Path Of Revival

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Why Ireland and New Zealand are winning big with student-friendly study abroad policies
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