Soft2Bet's 2024 Research Report: Key Insights on Casino and Sportsbook Brands
In 2024, Soft2Bet reinforced its position in regulated markets by securing strategic licenses and partnerships: Ontario & Mexico : Obtained B2C licenses for direct player engagement in these regions.
: Obtained B2C licenses for direct player engagement in these regions. Sweden : Expanded with three additional B2C licenses, enhancing its footprint in the Scandinavian market.
: Expanded with three additional B2C licenses, enhancing its footprint in the Scandinavian market. Greece & Romania : Acquired B2B licenses, enabling Soft2Bet to provide turnkey services to operators in these markets.
: Acquired B2B licenses, enabling Soft2Bet to provide turnkey services to operators in these markets. United States : Made notable progress in entering the U.S. market, with a focus on New Jersey, aligned with its North American expansion strategy.
: Made notable progress in entering the U.S. market, with a focus on New Jersey, aligned with its North American expansion strategy. Spain: Secured a general casino license from Spain's Directorate General for the Regulation of Gambling (DGOJ), allowing Soft2Bet to offer its products in the Spanish market.
In addition to these licenses, Soft2Bet completed two major turnkey agreements in Mexico and Nigeria, and secured a strategic partnership through its MEGA platform with a leading European operator, further cementing its standing in the global iGaming industry. Financial Growth and Market Performance
Soft2Bet's financial performance continued to thrive in 2024, with the company achieving a remarkable milestone by doubling its EBITDA compared to the previous year. This growth was driven by its expansion into regulated markets and the continuous refinement of its B2B product offerings.
Securing licenses in key regions such as Ontario, Mexico, Sweden, Greece, and Romania has further enhanced Soft2Bet's competitiveness within the iGaming sector. The company's unwavering commitment to regulatory compliance and technological innovation has not only bolstered its financial performance but also solidified its reputation as a premier turnkey solutions provider. Product Innovation as a Pillar of Success
In 2024, Soft2Bet reinforced its focus on innovation by transforming its Motivational Engineering Gaming Application (MEGA) into an independent solution. The platform integrates advanced AI-driven personalization tools, enabling operators to seamlessly incorporate gamification and sophisticated player retention strategies. The impact of MEGA's implementation has been profound, leading to: 65% increase in Net Gaming Revenue (NGR) , reflecting improved player engagement.
, reflecting improved player engagement. 45% growth in Average Revenue Per User (ARPU) , indicating better monetization per player.
, indicating better monetization per player. 50% increase in deposit amounts, showcasing heightened player trust and investment.
These results have not only driven financial growth but have also positioned Soft2Bet as a leader in technology-enhanced user experiences. MEGA's success highlights Soft2Bet's commitment to providing innovative solutions that meet the evolving demands of the iGaming industry. Industry Recognition and Corporate Responsibility
Soft2Bet's efforts towards innovation and market leadership were widely recognized in 2024, further solidifying its position as a responsible and influential entity in the industry: 38 industry award nominations , representing a 322% increase from the previous year.
, representing a from the previous year. 10 industry awards, including recognition at the SBC Awards in Lisbon. Corporate Social Responsibility (CSR) Initiatives
Soft2Bet demonstrated strong corporate social responsibility in 2024 by launching nine significant community initiatives, including: Breast cancer awareness campaigns.
Environmental cleanup initiatives.
Village restoration programs.
Additionally, the company donated over €1 million to seven NGOs and supported 34 organizations, further underscoring its commitment to positive social impact. Soft2Bet Invest: A €50 Million Fund for iGaming Innovation
In June 2024, Soft2Bet launched Soft2Bet Invest, a €50 million innovation fund designed to support startups in the iGaming and casual gaming sectors. The fund focuses on innovations in casual gaming, AI, traffic optimization, behavior UX analytics, and high-margin, scalable gaming software with strong profitability. Industry Contribution Award
The Soft2Bet Invest initiative was recognized at SiGMA East Europe, where it received the 'Outstanding Contribution to the Gaming Industry 2024' award for its significant impact on innovation, mentorship, and investment in the industry.
These achievements highlight Soft2Bet's vital role in shaping the future of iGaming, emphasizing its ongoing dedication to technological innovation, corporate responsibility, and its role as an industry leader.
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