
Housing.com's former CEO Jason Kothari launches tech-first entertainment company Mythik
Kothari, who has also held leadership roles at ecommerce platform Snapdeal and digital payments firm FreeCharge, said the global dominance of Western narratives in entertainment presents an opportunity for stories from the East to gain wider traction.
'Global entertainment has been dominated by Hollywood and Western stories. It's time to share Eastern stories - our history, culture, values, and greatest legends - with the world, leveraging cutting-edge technology across all aspects of the business to create a new tech-first entertainment company,' said Kothari.
While Mythik's slate of projects and rollout timelines are yet to be announced, the company's founding team includes former senior executives from Disney, Netflix, Amazon Studios, Jio, and Tencent. The venture plans to develop immersive storytelling formats targeting a potential audience of 3.5 billion people across Asia and beyond.
Kothari's entrepreneurial journey began while he was still at Wharton, when he acquired the bankrupt comic book publisher Valiant Entertainment and led its turnaround. He eventually sold the company to DMG Entertainment for $100 million. He also served as executive producer of Bloodshot, the Vin Diesel-led film based on a Valiant character.
Kothari joined Housing .com in August 2015 and was named CEO in November of that year following the exit of founding CEO Rahul Yadav. He later served as chief strategy and investment officer at Snapdeal and as CEO of FreeCharge, where he oversaw its sale to Axis Bank.
In addition to his executive roles, Kothari sits on the board of Emaar India and has previously advised companies including Balaji Telefilms and Noon.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


India Today
an hour ago
- India Today
Do we switch off our economy? Indian envoy's clapback on Russian oil question
Amid pressure from the West to cut off oil imports from Russia over its conflict with Ukraine, India's High Commissioner to the UK asserted that New Delhi cannot shut down its economy over geopolitical an interview with Times Radio, Vikram Doraiswami said India, the world's third-largest oil importer and consumer, imports 80% of its energy needs."We import over 80% of our (energy) needs. What would you want us to do? Switch off our economy?" he said while responding to a question on Western criticism of India's ties with Russia. advertisement After Russia invaded Ukraine in 2022, it faced a host of sanctions from the West. To drive its economy, Russia started offering crude oil at cheaper rates - an opportunity lapped up by high-oil-consuming nations like India, much to the chagrin of the oil imports from Russia meet around 40-45% of India's energy requirements. Last month, India's crude oil imports from Russia climbed to their highest in nearly a year.- Ends


India.com
2 hours ago
- India.com
Should We Switch Off Our Economy: Indian Envoy Defends Oil Ties With Russia, Questions Western ‘Convenience' Deals
New Delhi: Indian High Commissioner to the UK, Vikram Doraiswami, has pushed back against Western criticism of India's continued oil imports from Russia, saying it is unrealistic to expect the country to shut down its economy simply. In an interview with Times Radio, the Indian envoy highlighted the inconsistencies in the West's stance, noting that many European countries continue to buy rare earths and other energy products from the same suppliers they now expect India to avoid. 'Don't you think that seems a little odd?' Doraiswami remarked. India, the world's third-largest oil importer, traditionally relied on the Middle East for its energy needs. However, after facing steep discounts from Russia, which began redirecting exports following Western sanctions over its invasion of Ukraine in 2022, India shifted a substantial portion of its imports to Moscow. Addressing questions about India's ties with Russia and President Vladimir Putin, Doraiswami said the relationship is built on several long-standing factors, including historical security cooperation. 'There was a time when some of our Western partners refused to sell us weapons but supplied them to our neighbours, who then used them against us,' he said. He further pointed out that India's energy trade with Russia is a result of being priced out of other markets, as global buyers outbid India for energy sources it once relied on. 'We import over 80% of our energy. We're the third-largest consumer in the world. What would you have us do, switch off our economy?' he asked. Doraiswami also questioned the double standards in global diplomacy, highlighting that several nations maintain relationships of convenience with countries that pose challenges to India's own interests. 'Do we ask you to come up with a little test of loyalty?' he said. On the Russia-Ukraine conflict, the envoy reiterated that Prime Minister Narendra Modi has consistently advocated for peace. 'He has said repeatedly, including to both President Putin and President Zelensky, that this is not an era of war,' Doraiswami emphasized. 'We want this terrible conflict to end, just as we want other conflicts around the world to end,' he concluded.


NDTV
3 hours ago
- NDTV
"Do We Switch Off Our Economy?" Indian Envoy's Blunt Reply On Russia Oil Question
London: Indian High Commissioner to the UK Vikram Doraiswami has rejected the West's criticism of India's oil imports from Russia and said a country can't "switch off its economy". Speaking to British radio station, Times Radio, last week, he said many of India's European partners are also continuing to buy rare earth and other energy products from the same countries that they're "refusing to let us buy from". "Don't you think that that seems a little odd?" Mr Doraiswami said. India, the world's third-largest oil importer, traditionally sourced its oil from the Middle East, but started importing a large volume of oil from Russia after it began offering steep discounts to attract alternative buyers. Moscow's move came after it faced sanctions from various Western countries over the invasion of Ukraine in February 2022. Asked about India's "closeness" with Russia and President Vladimir Putin, he said New Delhi's relationship is based on a number of metrics. "One of these is our long-standing security relationship that goes back to an era in which some of our Western partners wouldn't sell us weapons but would sell them to countries in our neighbourhood that use them only to attack us," the Indian envoy explained. He also said that India has an "energy relationship" with Russia, which is the result of "everybody else buying energy from sources that we used to buy from earlier". "So we've been displaced out of the energy market largely, and the costs have gone up. We are the third-largest consumer of energy in the world. We import over 80% of our product. What would you have us do? Switch off our economy," Mr Doraiswami said. "We also see around us relationships that other countries maintain for their own convenience with countries that are a source of difficulty for us. Do we ask you to come up with a little test of loyalty?" he said. Speaking on the Russia-Ukraine conflict, he said that Prime Minister Narendra Modi has repeatedly said that "this isn't an era of war". "He's made that point repeatedly, including with the president of Russia and with the president of Ukraine (Volodymyr Zelensky)," he said. "We are very keen for this terrible conflict to stop, as we are keen for conflicts across the world to stop," Mr Doraiswami added.