Aamir Khan's Cinema-First Approach Gets A Shoutout From Subhash Ghai
The Sitaare Zameen Par actor stated that he would undoubtedly choose theatres if given the choice.
Renowned Bollywood filmmaker Subhash Ghai has praised actor-producer Aamir Khan for his commitment to reviving Hindi cinema and preserving India's theatre culture. Ghai not only lauded Khan for his performance in a recently released blockbuster, Sitaare Zameen Par, but also appreciated his decision not to release the film to OTT platforms immediately.
Taking to the photo-sharing app, Instagram, Ghai posted a picture of Khan and wrote, 'Dear Aamir, You have done it again to bring dignity to Hindi cinema with your heartwarming film in cinema halls and pledging not to show it on the small screen for six months."
He further mentioned, 'I'm glad that all India exhibitors honoured you as a brave filmmaker yesterday for respecting the business of big-screen theatres too. Congratulations and blessings." Before concluding the post, Ghai also tagged major cinema chains, including Mukta A2 Cinemas, PVR Cinemas, INOX Movies, Cinepolis and Zee Cinema.
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Aamir Khan feels that the quality of Indian films hasn't improved in the previous three to four years and that the only way to boost sales is to avoid selling your movie to OTT platforms before six months have passed.
The Sitaare Zameen Par actor stated in an interview with Hindustan Times that he would undoubtedly choose theatres if given the choice. He believes that the 'safety crutch" of the OTT industry has made matters worse.
The difference is that previously, films were available on OTT six months after their theatrical debut. He suggested that if people want us to start over, studios and producers will need to say, 'We won't sell to OTT before six months," and then observe how the company develops.
Kamal Gianchandani, the former president of The Multiplex Association of India, stated in the statement, 'Aamir Khan has always prioritised the audience in his films. His decision to bring Sitaare Zameen Par exclusively to cinemas is a significant show of confidence in theatres and the shared magic of the moviegoing experience."
He further mentioned, 'Indian exhibitors thank Aamir Khan for standing by theatres. As we continue to welcome audiences with renewed energy and world-class films, Sitaare Zameen Par will remain a shining example of cinema's resilience and its irreplaceable magic."
Sitaare Zameen Par is a sequel to the 2007 film Taare Zameen Par. Directed by RS Prasanna, the film also starred Genelia D'Souza in the lead role.
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