Treat Yourself This Valentine's Day With One Of These 29 Gifts, Because You Deserve It

Buzz Feed

05-02-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
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You may spoil others, but don't forget to spoil yourself and treat yourself this year.
by , Sarah Schapiro, Brittney Trinh
1. A Hey Dewy Wireless Humidifier to help keep your skin hydrated and plump, especially during the winter months.
Hey Dewy
Hey Dewy was created after Founder Cindy Kang grew tired of bulky humidifiers and sought a small, light, and portable alternative for on-the-go use. The brand offers five colorways and a wired version of its iconic wireless humidifier.
Promising review:"I love this thing! I wasn't sure what to expect, but it was great. Well-made and has perfect mist. Love that it comes with extra filters as well. Perfect size for my nightstand or end table. I also love that it's wireless, so I can carry it from room to room or even use it on the go. I will also purchase the next size up." — Marie S.
Get it from Hew Dewy for $59.95 (available in five colors).
2. An aesthetic hand cream that'll help you combat the cold and keep your hands soft, smooth, and moisturized.
Soft Services
The body skin experts at Soft Services first introduced their viral Theraplush Overnight Repair Treatment in 2022, and it has since earned a permanent place on over 30,000 nightstands around the country — nurturing hardworking hands across generations. Formulated with pure retinol — typically reserved for facial skincare — it's carefully balanced for hands, reducing rough texture while helping to even out skin tone. Colloidal oatmeal calms irritation from frequent washing or cold weather, while panthenol (pro-vitamin B5) deeply hydrates, locks in moisture, and soothes overworked hands. Even cuticles are left smooth, hydrated, and less prone to hangnails.
Promising review:"Amazing! I bought this product for my daughter, who has tried everything without success with her dry, cracked hands. She said, 'I don't know how I've lived without this stuff....it's literally changed my life!' She started seeing changes almost instantly but with time, over about a month, it's made a huge difference in her 'alligator hands'." — Shelly
Get it from Soft Services for $62.
3. A Balmuda Toaster Oven to make toasting pastries and other baked goods a high-end experience.
Balmuda is a Tokyo-based creativity and technology company founded in 2003. Their mission is to create home appliances that deliver thrilling, wonderful experiences. They're also the brand home to the viral toaster — which is famed for its special technology that steam toasts pastries, making it soft on the inside and toasty on the outside.
Promising review:"You don't think you need this, but truly, you do. Consistently perfect toast: Chewy on the inside, crunchy on the outside. Makes breakfast a delight." — Chloe
Get it from Balmuda for $299 (available in four colors).
4. A boar bristle hair brush so you can gently detangle your hair *and* take a little time for self-care.
Made in Germany since 1869, SHASH brushes utilize the latest technologies without compromising traditional, time-honored craftsmanship. They've turned grooming into a work of art. Their boar-nylon hair brush effortlessly detangles with zero pulling or split ends. Safe for kids and adults alike, the rubber cushion is incredibly gentle, ensuring a pain-free experience.
Promising review:"The bristles are perfect and heat resistant, so they don't get warped when blow drying like other brushes. The bristles are stiff enough to brush with but definitely don't hurt my scalp, and I have a crew cut. It looks cooler IRL than in the pictures cuz the contrast between the deep red paddle padding and the black boar hairs. 10/10 for the price." — Amazon Customer
Get it from Amazon for $47.95+ (available in two sizes).
5. An Armitron watch that'll help you stay stylish while keeping your New Year's resolution of being on time.
Armitron
Armitron has been a pioneer in accessible, high-quality timepieces since 1975, recently unveiling its "Love Every Second" rebranding campaign — the first in nearly five decades. Rooted in its rich heritage and family legacy, Armitron celebrates life's moments, big and small, through stylish and affordable watches designed for every occasion. With a refreshed logo, modern visual identity, and an ongoing commitment to innovation, Armitron continues to transcend time, offering watches that are both a statement and a story.
Promising review:"Strikingly beautiful watch. The iridescent colors and visible gears (from front and back) were certainly unique! This was a gift and was a big hit!" — Susan H.
Get it from Armitron for $150 (available in 11 colors).
6. A Keote keychain pouch so you can always be ready to shop while you're out and about.
Keote
The keote is a patent-pending keychain tote that is compact enough to clip onto your keychain but can expand to a fashionable, roomy tote bag; meaning you'll never forget your reusable bag again! These totes are not only aesthetic and come in a variety of on-trend and neutral colors, but they're functional for travel, on the go, a quick trip to the grocery store, and everything in between!
Promising review:"This was an Instagram buy that I was skeptical of. We're all thinking about the price. However, I have used this bag time and time again. It comes in handy so frequently. It's easy to throw in a purse for a 'just in case' or clip to the side of the bag if space is an issue. This bag has been used for farmers markets, vacations, and unexpected grocery trips; the list can go on for days. Also, as described, the price is such because of the quality; I have put way more in this bag than I could have ever thought. If you're thinking about this. The answer is yes." — Mac
Get it from Shop Keote for $85 (available in nine colors).
7. A pair of 1-pound Bala Bangles in the prettiest pink hue. I'm sure you've seen this fitness-accessory hybrid in the wild before. They are perfect for your wrists or ankles for hot girl walks, running errands, or at the gym!
Bala
Promising review:"I love using my bala bangles!! So cute and easy to throw on to increase resistance on a walk or for Pilates!!" — Madeline B.
Available in various colors and weights starting at $55.
8. An Attaché bag hook so you never have to place your bag on the floor again.
Attaché
Attaché is a luxury bag accessory for anyone who won't settle for a floor-dwelling handbag. Their magnetless design has a 35-lb capacity for dependable and universal use — you'll never have to worry about where to place your bag again!
Promising review:"This purse hook is well-made, durable, sturdy, and strong. This is a solid, thick piece. It has been versatile and performed very well in different situations. It is easy to open and use. It is stable on many types of table surfaces. My purses aren't usually heavy, but occasionally, I have a heavier purse and don't have any trouble using this hook. It comes displayed in a nicely designed box, making it great for gifting. I think the price is comparable to the quality. I am glad I ordered it!" — Dawnie
Get it from Attaché for $60.
9. A box of chocolates that'll be a ~sweet~ treat for anyone (including you) if you're craving some dessert.
Since 1921, See's candies and chocolates have been made from scratch in their own candy kitchens. See's Candies has grown from a single storefront to a beloved candy store with a cult following using fresh ingredients, time-honored recipes, and techniques. Known as Warren Buffet's favorite candies, their famous candy will not disappoint. Some recipes have stayed the same since they opened, honoring founder Mary See's original recipes.
Promising review:"Happy Sweet Valentine's! This was a gift for my niece, and she loved it! Sees chocolates are high quality, super tasty, creative flavors, and a great value. Shipping was a great price and arrived right on schedule." — R.G.
10. A Hexclad frying pan to transform your kitchen into a space worthy of a chef.
HexClad is a global premium kitchenware brand renowned for its innovation and mission to empower cooks of all levels with revolutionary products that break the rules and challenge convention.
Founded in 2016, HexClad disrupted the industry with its patented hybrid technology, combining stainless steel with non-stick, delivering exceptional performance, durability, and ease of use.
Backed by Gordon Ramsey, HexClad is well-known for its high-quality products and is loved by many professional culinary chefs and home chefs. It's perfect for all your cooking needs, and HexClad offers a variety of pots, pans, and sets.
Promising review:"Best pans I've ever owned. Nothing ever sticks, and cleaning them is a breeze. I liked the first one so much that I now have three sizes. Threw out my old pans." — Robert F.
Get it from HexClad for $109+ (available in five sizes and with and without a lid).
11. A relaxing facial ice roller that'll help you wind down after a long and stressful day.
Revolve
Keep this in your freezer for a quick morning ritual that can help reduce puffiness, increase circulation, and minimize redness. Your self-care routine will thank you for the new addition.
Promising review:"The ice roller has truly changed my life! It not only cools and de-puffs my face in the morning or when I'm sick, but it also helps drain my entire body's lymph nodes. There are SO many uses for this over your body — don't limit its magic to just your face!" — Ryanne
Get it from Revolve for $79.
12. A pretty Myrth ceramic cup to drink your morning coffee or nighttime tea out of.
Myrth
Myrth is a handmade ceramics brand that crafts elegant and durable porcelain tableware and vessels to cherish forever. It is based in Providence, Rhode Island. Their offerings include drinkware, dinnerware, serveware, and vases, all of which are dishwasher- and microwave safe.
Get it from Myrth for $38 (available in four colors).
13. A retractable and stylish charger so you'll never worry about your cables getting caught on things.
Leah Verwey/Counterpart
Counterpart is on a mission to make it easier for us to live in harmony with our electronics by providing solutions that are as beautiful as they are functional. As a young brand, they currently sell a playfully pragmatic universal charger you'll want to put on display, created by artist and designer Chloe Fields.
Get it from Counterpart for $44 (available in five colors).
14. A cozy and luxurious cashmere sweater that'll keep you warm all winter long and make it easy to style cute outfits.
Quince
Challenging the notion that nice things are expensive, Quince makes quality-first essentials easy and attainable — from home decor and cookware to apparel and luggage. Their business model is a manufacturer-to-consumer approach — working with suppliers to bring the best possible products straight to your door without the massive markups of traditional brands and retailers. Their brand believes that luxurious, well-made products should be accessible to everyone.
Promising review:"I treated myself to this as my first Quince purchase and was not disappointed! The color is beautiful, and the sweater is incredibly soft. I'm a size XS-S and went with the small for a more relaxed fit." — Emily H.
Get it from Quince for $50 (available in sizes XS–XL, two styles, and 16 colors).
15. A custom photo book so you never forget cherished memories with loved ones.
Artifact Uprising
Artifact Uprising is a brand whose mission is to create joy by helping people honor the meaningfulness in their lives through printed photo gifts, books, and more. With a focus on high quality and elevated design, they hope to make permanence of what matters most. Artifact Uprising also believes materials matter, and design defines — which is why you'll find recycled papers and intentionally sourced materials throughout their product line.
Get it from Artifact Uprising for $50+.
16. A conditioning lip treatment that will leave your lips silky smooth and easily fits in a purse or backpack.
Superegg is a vegan skincare brand rooted in wellness, balancing the power of botanicals and cutting-edge biotechnology to offer a comprehensive approach to beauty.
Inspired by the holistic Korean beauty philosophy and the nourishing qualities of eggs for the skin, their products combine clinical actives and potent botanicals to offer effectiveness and indulgent self-care, all while prioritizing your well-being and our planet.
Promising review:"Absolutely love this lip care product! It's unscented and leaves my lips super soft and moisturized. This is definitely my new go-to this winter! I love the texture as well, as it's not super sticky and keeps my lips hydrated for a long. Highly recommend trying!" — Anhthu
Get it from Superegg for $28.
17. A Cheerie Lane Butter Lover's Set because you love, love, love popcorn and want to treat yourself to a yummy snack for movie night.
This set includes 2x Butter 3-Packs and a cute bowl for your popcorn.
Cheerie Lane started on a fifth-generation family farm in the center of Iowa. Kate and Brad, cousins and co-founders, developed a new way to make their favorite snack: popcorn. Cheerie Lane sells innovative, all-in-one "popcorn pods" made with heirloom kernels and antioxidant-rich cacao butter. Their offerings include classic and fun flavors: butter, rosemary garlic, ranch, salt and pepper, and jalapeño! Popcorn lovers can also join their Popcorn of the Month Club.
Get it from Cheerie Lane for $38.
18. A *limited edition* YSL Valentine's eyeshadow palette with four fabulous everyday shades. Plus, let's be real; the packaging is too cute, not to mention.
Nordstrom
Promising review:"Love the gradient blue to pink packaging, formula, and color story. Very soft and smooth to the touch. These eyeshadows are great for everyday to night looks." — liezljoie
Get it from Nordstrom for $68.
19. A Cuisinart ice cream maker designed to make ice cream, sorbet, AND frozen yogurt in just 25 minutes!
amazon.com, amazon.com
You can have up to 2 quarts of homemade frozen desserts in less than half an hour. If that doesn't scream "treat yo' self" I don't know what will.
Promising review:"This Cuisinart ice cream maker is AWESOME! What an improvement over the old-fashioned ice cream makers! No more salt or ice is is needed, and this thing can soft-serve in about 20 minutes! Because it's Cuisinart, I also know it's built to last." — Rgeorge98
Get it from Amazon for $79.95.
20. A luxurious Silk Sleep Set that's 100% washable and will feel so soft on your head when you sleep.
Quince
This four-piece set comes in three colors and is a perfect practical gift for yourself. Sleeping on a silk pillowcase might seem too bougie, but it will seriously change the game regarding reducing frizzy hair.
Promising review:"I purchased the navy silk set and love it. The silk has a nice weight and feel. It's made my nighttime routine seem next level. The mask is simple but works well. I like the feel of the silk against my face. I've also been using my silk scrunchies and have felt that they are gentle on my hair. The whole set was beautifully boxed. This would be a good gift for someone!" — Michelle R.
Get it from Quince for $59.90.
21. A pink llama plush because you need a cute companion for watching TV on the couch or taking a nap.
In addition to being oh-so-cute, Warmies are weighted and can be microwaved for comforting warmth or put in the freezer for calming coolness.
Promising review:"I love her so much, I got a second one for a backup. She is my absolute favorite warmie. She is the first one my mom got for me. :) She's very soft and keeps me warm. I love how relaxed the lavender makes me feel." — Pink S.
Get it from Warmies for $29.99 (available in two colors), or check out the options here.
22. An I Heart LA necklace to show your love for California and help contribute to wildfire relief funds.
Peggy Li Creations is a California-based brand. Founder Peggy Li handmakes jewelry, including earrings, necklaces, rings, and bracelets made in sterling silver, 14k gold-filled gold plates, and gemstones. One hundred percent of the proceeds of this necklace will be donated to the Pasadena Humane Society and the IASTE Emergency Relief Fund.
Get it from Peggy Li Creations for $79+ (available in four lengths).
23. A massage gun that'll help you take care of tight areas and help relax your muscles after working out.
Therabody
Therabody designs innovative wellness solutions, including massage guns, recovery tools, sleep aids, and more, to help ease aches, reduce stress, improve sleep, and enhance your overall well-being. Therabody has thoughtfully organized its products by category, ensuring that whether you're seeking support for fitness and recovery, relief from aches and pains, better sleep and stress management, or enhanced beauty and skincare, they have everything you need.
From Feb. 2–15, 2025, the brand is offering a special Valentine's Day deal for $70 off the Theragun Sense, as well as deals for products such as RecoveryAir JetBoots, TheraFace PRO, Theragun mini, and more!
Promising review:"This thing packs a punch, is ergonomic and light yet compact enough to travel with. The color display and features are amazing, and it works flawlessly with the Therabody app. I couldn't be happier. Therabody's customer support is world-class in excellence. Very responsive and easy to work with. I'm a loyal fan and customer! Thank you!!!" — Mark C.
Get it from Therabody for $229 (originally $299; available in two colors).
24. A new duffel bag to hold everything you need to prioritize your adventures this year!
Portland Gear
Portland Gear crafts high-quality, water-resistant bags and accessories designed for adventurers who prioritize style and comfort. Each design reflects Portland's unique creativity, community spirit, and adventurous energy blend.
Promising review:"This design is perfect for the three-day business trip. Dress shoes, slacks, shirts, and toiletry bags. Adequate pockets inside for charging cords, reading material, snacks, and a few office odds and ends that don't need to be in the Cascade Backpack I never leave behind. The shoulder strap is smartly designed with the offset clips and extra padded strap sleeve." — Willie H.
Get it from Portland Gear for $135 (available in three colors).
25. A Japanese snack box full of delicious sweet and savory treats to keep you and your stomach happy.
Tokyo Treat
Tokyo Treat is a snack box subscription service that curates a variety of unique Japanese snacks and mystery boxes, offering an authentic taste of Japan's distinct flavors and textures. Founded by Ayumi, the brand aims to share Japan's vibrant snack culture with the world, bringing the joy of Japanese treats to global audiences. Subscribe by Feb. 15, 2025, to get this box!
Get it from Tokyo Treat for $32.50+ (available in four monthly subscription plans).
27. A cozy Corazon-inspired cardigan that has the cutest little heart-shaped buttons.
Steady Hands
Steady Hands meticulously designs anime-inspired cardigans, vests, button-ups, accessories, and more, focusing on soft hues, tranquil tones, and an overall laid-back aesthetic. The brand hosts "Cardi Weeks," offering customers the opportunity to pre-order apparel that is currently out of stock, allowing the brand to thoroughly craft and deliver high-quality products. In addition to this Corazon cardigan, the brand also has a Valentine cardigan, an opossum cupid cardigan, a sweetheart cardigan, and a locket cardigan to celebrate Valentine's Day.
Promising review:"This cardigan is the first one and most likely not the last one I ordered from this brand. I always try to find slow-fashion items, and the quality-price ratio is one of the fairest I have witnessed. The item fits well and is warm and cozy. The patterns and colors are shown in the product pictures, and I see no major defaults. The buttons are secured. I would recommend it to anyone who appreciates Cora. ♡" — Kim P.
Get it from Steady Hands for $50 (available in sizes XS–XXXL).
28. A reversible My Melody x Kuromi plushie to help express your true emotions.
Amazon
TeeTurtle designs adorable reversible plushies, apparel, fanny packs, and more! Some of their plushies even transform into tote bags, so you can bring a little cuteness and companionship with you while shopping.
Get it from Amazon for $15.
29. A Galentine's Day tea blend you can customize to create your own lovely, unique flavor.
Dream Tea NYC
Dream Tea NYC offers over 650 tea combinations, allowing customers to personalize their blend from a selection of 14 ingredients and three bases. Each order is expertly mixed by hand, packaged in an airtight tin with a personalized label, and stays fresh for up to 18 months. The brand also has a Valentine's Day blend, a Black Tea base with Rose, Orange, and Vanilla.
Get it from Dream Tea NYC for $25+ (available in two sizes)
Reviews have been edited for length and/or clarity.