Meet the TIME100 Creators of 2025 with Mass. connections
Mikayla Nogueira, 27, of East Freetown, went viral on TikTok in early 2020 after uploading a brief makeup tutorial narrated in her thick Boston accent.
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Mikayla Nogueira
Self-taught makeup artist
Nogueira, 27, of East Freetown,
In the five years since, she's amassed 16.8 million followers on the app and launched her own skincare line, Point of View Beauty.
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In addition to her beauty content, the TIME article praises Nogueira for her unique brand of unfiltered vulnerability.
She's been transparent with her fanbase about her struggles with childhood bullying, disordered eating, and her husband's battle with addiction. She attributes some of her success to her decision to stay honest and true to herself.
'To be successful, people just want you to be real,' she told TIME about her choice to share these sensitive parts of her life.
Though other makeup influencers of her ilk have flocked to Los Angeles to grow their careers, Nogueira has stayed in Massachusetts, proudly proclaiming herself a 'Masshole' in her social media bios and flaunting her Boston accent in nearly every video. Today, she lives in a
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Vice President Kamala Harris being interviewed by 'Call Her Daddy' podcast host Alex Cooper.
(Courtesy of Call Her Daddy)
Alex Cooper
'Call Her Daddy' host
Vice President Kamala Harris onto the show.
However, before the idea for her smash hit podcast was even a seed in her mind, she was a college athlete at Boston University.
Soon after graduating, Cooper and her former roommate, Sofia Franklyn, created 'Call Her Daddy' in 2018. The sex and relationship-focused podcast was quickly
Cooper's success only grew from there, and the 30-year-old podcaster signed a $60 million three-year contract with Spotify in 2021, followed by a $125 million three-year deal with SiriusXM in 2024. She's now one of the biggest names in podcasting, and Hulu released '
Heather Cox Richardson, a writer, professor and an expert historian in 19th-century America, poses for a portrait in her study at her home in Midcoast Maine.
Erin Clark/Globe Staff
Heather Cox Richardson
The 62-year-old Boston College professor boasts 2.6 million subscribers on Substack, the highest of any individual creator on the platform, and 3.2 million Facebook followers. Her nightly Substack newsletter 'Letters from an American' uses American history to analyze the current political climate.
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Richardson made her
She's published seven books about America's long-standing political divisions, most recently 'Democracy Awakening: Notes on the State of America,' a New York Times bestseller inspired by her newsletter.
Nick DiGiovanni, Lynn "Lynja" Davis, and Guinness World Records Adjudicator Claire Stephens pose with the world's largest chicken nugget.
Tim Davis
Nick DiGiovanni
In 2019, then-Harvard University student
Originally from Providence, DiGiovanni showcased his New England roots by excelling at cooking seafood, always clad in his Harvard gear. Since graduating from both Harvard and 'MasterChef,' DiGiovanni has stayed busy, launching his career as a cooking influencer.
DiGiovanni still lives in Cambridge, where he's put his culinary skills to use by breaking Guinness World Records for the world's largest cake pop and
He released a New York Times bestselling cookbook in 2023, and earlier this year, he launched a cooking-themed podcast.
Camila Coelho poses for photographers upon arrival at the premiere of the film 'Three Floors' at the 74th international film festival, Cannes, southern France.
Brynn Anderson/Associated Press
Camila Coelho
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At the time, she was a young adult manning the beauty counter of a Macy's in Boston, where her family had immigrated from Brazil. The video's success inspired Coelho to start a fashion blog, and within five years, she was being invited to fashion shows and gracing the cover of Glamour Brazil.
Today, the 37-year-old Brazilian-American influencer has come a long way, and she updates her millions of Instagram followers and YouTube subscribers on her stylish lifestyle in both English and Portuguese. She now has both womenswear and skincare lines, called the Camila Coelho Collection and Elaluz, respectively, triumphantly bringing her back to her retail beginnings.
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Buzz Feed
17 minutes ago
- Buzz Feed
29 Mind-Blowing TikTok Beauty Products That Work Like Witchcraft
A bottle of Paula's Choice Salicylic Acid Exfoliant to help unclog and diminish large pores. This leave-on, fragrance-free exfoliant is gentle enough for all skin types and helps get rid of dead skin cells, leaving your skin looking fresh and hydrated. Bibbidi-bobbidi, buh-bye big pores. Color Wow — a heat-activated anti-frizz treatment to apply before you blow dry. With anti-humidity technology, sorcery, and moisture repellent, it works kinda like a mini keratin treatment and seriously DELIVERS some incredible results. Oh, and Chris Appleton, celebrity stylist to both Kim Kardashian and swearssss by this stuff. A painless, mint-flavored teeth-whitening pen that can give you results after the first use since this is obvi sorcery. You'll be able to dazzle people with your smile with the help of this little magic pen that can help remove years' worth of stains on your teeth. Someone cue Chip Skylark, cuz after seeing your smile you'll be singing 🎶 my shiny teeth and meeee. 🎶 A fabulous lip-plumping gloss set for some seriously luscious lips. This stuff helps to morph your lippies into Angelina Jolie's. Ooh-la-luscious. A pack of 36 hydrocolloid acne patches because a pimple is NOT ruining our day, babe! These patches absorb gunk and help speed up the pimple-healing process without picking or popping. Abracadabra — psh, what pimple? Maybelline's Instant Age Rewind Concealer with a sponge on the end that'll cover dark circles so well, everyone will wonder what spell you used to achieve such magic. You'll look well-rested and refreshed even on days that aren't. Nobody will even be able to tell! Olaplex No. 3 hair perfector, which is TOTALLY worth it if your hair is broken or damaged. This bad boy helps to strengthen and protect your hair from within and can reduce breakage so your split ends can't stop you from feeling ~FAB~. Or a bottle of TikTok-famous Elizavecca hair treatment that contains ceramides and collagen to help give your hair shine and make it smooth in just five minutes, no spell required! It'll keep you flawless even if you don't have much time or don't feel like doing your hair. A jar of E.l.f. Poreless Putty Primer so you can kiss your pores buh-bye! This primer will help you get a super smooth canvas to put your foundation on and will have you looking like your makeup was professionally airbrushed while helping to keep it in place. Say sayonara to your oily makeup looks and say heyyyy to a matte one. All you need is faith, trust, and a little Poreless Primer, which is basically pixie dust. A blurring setting powder that I'm, like, 98% sure Fiona and Cordelia Goode from AHS: Coven conjured up. Silky smooth, poreless-looking, matte skin for up to 14 hours?! Where's the cauldron that this was made in? A volcanic stone face roller to soak up excess face oil even if you're wearing makeup. This baby is reusable AND washable!! So if you wanna toss those blotting papers, be my guest. A popular foot exfoliant that'll make the dead skin on your feet *literally* start to peel off revealing your brand new feet within one to two weeks! Seriously, you'll feel as if your feet were, like, born again because the results?! Incredible. A Kiss falscara lash kit for some DIY lashes at home that are waaaay less money and waaaay less time consuming. This kit comes with 10 little lash pieces, an applicator, and a mascara-like bond and glue. Get ready for STUNNING lashes that everyone will think you paid hundreds for right from the comfort of home. Or an eight-piece magnetic eyeliner and lashes kit to make putting lashes on way WAY easier. Simply apply the magnetic, smudge-proof liner like you would any liquid top liner, place the magnetic eyelashes right on top, and *voila*! Easy peasy and no messing with lash glue. Or a glueless version of the Falscara clusters if you struggle with glues and liners all together. You'll get 20 pre-bonded 12 mm clusters and an applicator to make applying lashes as easy as possible. Check them out on TikTok!Promising review: "Alright, glam squad, let's spill the tea on the KISS imPRESS Falsies False Eyelashes. These babies are like a magic wand for your lashes, giving you that fluttery, flirty look in no off, can we talk about the convenience factor? These aren't your grandma's falsies — no messy glue or fiddly application here. Just peel, stick, and slay. It's like magic, I tell ya. Plus, with 20 clusters in each pack, you've got enough to keep you batting those lashes for here's where it gets exciting — the natural look. These falsies are like your lashes, but better. The 12 mm length adds just the right amount of oomph without looking over-the-top. It's like your secret weapon for instant glam without the let's talk staying power. These falsies aren't going anywhere, honey. Once you've got them on, they're locked and loaded for the long haul. No slipping, sliding, or peeling off halfway through the night. You can dance, laugh, and flutter your lashes with here's the real kicker — the versatility. These falsies aren't just for nights out on the town. Oh no, they're your go-to for any occasion. From brunch with the girls to that big presentation at work, these babies have got you covered. It's like having your own personal glam squad on conclusion, the KISS imPRESS Falsies False Eyelashes are a game-changer. They're easy to use, natural-looking, and long-lasting. So, whether you're a falsie newbie or a seasoned pro, do yourself a favor and add these to your beauty arsenal. Trust me, your lashes will thank you!" —ColleenGet them from Amazon for $14.97 (available in three styles and two sizes). A jade roller and gua sha set so you can reduce puffy morning face and help shape your jawline. Literally, Finn Wolfhard's jaw will have nothing on yours. A roll-on waxing kit to help keep your legs smooth (if that's something you're interested in doing). The most magical part? Avoiding wax salon prices! A gorgeous Nyx Butter Gloss that isn't sticky, which has to be Alex Russo's work cuz non-sticky gloss has got to be magic. Get the perfect pout with this beautiful, creamy gloss. Put it over your lipstick or wear it alone for juicy, glowy lips in seconds. A firming eye cream with vitamin C, vitamin E, rosehip seed oil, and hibiscus flower extract to help firm and brighten the *sensitive* skin around your eyes and neck for a day-to-day ANDDD long-term effect. This magical eye cream will be your new bestie. A Denman Hair Brush designed with evenly spaced bristles to detangle and shape your curls at the same time, cutting your styling time in half. Ughhhh, sounds like heaven to me — how about all my other curly friends? Anything to cut down on the time that my arm has to be sore from brushing. A powder foundation by L'Oreal that a full-coverage powder — yes, powder — foundation that helps to blur redness and acne, has a matte finish, and will stay in place so you can slay all day. Reviewers with all types of skin — dry, oily, etc. — are LOVING this little baby. An exfoliating scrub mitt to scrub-a-dub-dub that dead skin off. It'll seriously look like you shed your skin like a chameleon by the time this thing is done, removing any self-tanner, old skin, and whatever else could be caked onto your bod. Plus, your skin will be soooo smooth. Like, baby butt smooth. Maybelline's Lash Sensational Sky High mascara for the longest, fullest lashes you've ever had. Infused with bamboo extract and probz a little pixie dust, this ahhhmazing mascara will have your lashes reaching for the stars and soaring, well, ~sky high.~ An outrageously popular Differin gel with over 60,000 *glowing* ratings raving about this magic treatment. It's a prescription-strength retinoid that targets clogged pores and inflammation to help restore skin texture and tone. It'll get all up in those pores, helping prevent new acne from forming. Now, doesn't that just sound lovely? A jaw droppingly gorg Ghostface palette to create the most flawlessly stunning shadow looks. With 18 shades and amazing pigment, no need to *call me* and thank me for how much you loooove this palette. A Tower 28 daily facial spray that'll help balance skin pH and help minimize irritation, redness, and flare-ups. Formulated to mimic the makeup of our bodies, this bad boy delivers ✨hypochlorous acid✨ (no, it's not a spell for incredible skin), which is found naturally in white blood cells. A Maybelline eyebrow tint to get a professional look from the comfort of your own home. If your brows have thinned out or lightened and you've wanted to microblade them or something but aren't too sure about that kind of commitment (or price cuz, expensive!) this is an awesome alternative! You'll get up to three days of not needing to fill in your brows, which means 10 minutes of not having to perfect your brows in the morning. A bottle of Blume Meltdown acne oil for anyone with acne-prone skin. This reviewer-fave helps reduce acne, fade acne scars, and reduce redness and inflammation, all while preventing ~future~ breakouts. It also keeps you hydrated with rose hip seed oil and is cruelty-free! Mix this into your moisturizer, wear it under makeup, or use it as a spot treatment — this stuff is super versatile! A Nyx brow glue to keep your brows in place and help you achieve that fluffy laminated look. No more sweating then wondering where your eyebrows went — this bad boy will hold those brow hairs down exactly where you want 'em. The Elizavecca treatment showing up in your life to transform your damaged hair: The reviews used in this post have been edited for length and clarity.
Cosmopolitan
18 minutes ago
- Cosmopolitan
The Bandana Hair Trend Every Celeb Is Wearing—Summer Hair 2025
Every hair accessory has its moment. First, it was bows, then it was stretchy headbands à la 2004, then we saw all those fun claw clips. But now? We're fully back in our bandana era. Picture yourself riding in a convertible down the French countryside with a chic bandana tied around your head. That's the energy we're channeling for summer 2025. "I just got back from Paris and every store was stocked with rows upon rows of scarves in every color, fabric, and print you could imagine," says Cosmo beauty editor Beth Gillette. "I have to assume they've been collecting this many scarves just for this moment in beauty trend history." And if it's Euro summer approved, it's a trend I'm all for. The beauty of the accessory lies in its versatility—celebs like Gracie Abrams and Hailey Bieber have been rocking bandana hairstyles as of late. Even the Cosmo beauty team has been using them to cover a third-day blowout or elevate beach hair. There's truly no wrong way to bandana. Ahead, we've rounded up all the cutest bandana inspo. Plus, the best bandanas to shop now and how to style them. Gracie's bandana is the second most important part of this photo. It's almost like we manifested this trend with our Doechii summer cover shoot... Hailey Bieber wearing a bandana on a boat in Europe is the vibe I'm going for. This cherry headscarf is just so chic. Chappell's using this plaid bandana to tie back her voluminous curls is so simple yet so stylish. Okay, while I don't look half as cool as Doechii or Hailey Bieber in a bandana, it still works. It's simple, low-effort, and super cute. "I saw girls all over Paris with headscarves in their hair," says Gillette. "It's such a chic way to disguise second-day grease." Bandanas have been worn for decades, but there are still so many fresh ways to style them with any type of outfit. Fold one in half into a triangle and wrap it around the back of your head for that effortlessly cool look, or knot it under your chin to go full vintage. You can also place it over the top of your head and secure it at the back, leaving the rest of your hair down and loose. Try rolling it up and tying it around the nape of your neck to wear it like a headband. I've even seen fashion girlies fold them in half and wear them around the waist in a sarong-esque style. Honestly, there's no wrong way to wear one. Jasmine Hyman is the assistant beauty editor at Cosmopolitan, where she writes about all the biggest beauty trends out there. For this story, she spotted the trend on celebs and then spent weeks styling and trying bandanas. She also tapped beauty editor Beth Gillette for her insight. Jasmine Hyman is the Assistant Beauty Editor at Cosmopolitan, where she writes about the latest beauty trends and must-have products. Her most prized beauty possessions are a meticulous skincare routine and salon blowouts. You'll also likely find her in bed reading a good book or endlessly scrolling TikTok (spoiler: it's usually the latter) while listening to Harry Styles' entire discography on repeat. Follow her on Insta to be inundated with pictures of her meals.
Newsweek
18 minutes ago
- Newsweek
Millennial Planning for 20th High School Reunion, Uncovers Viral 2005 Relic
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. A candid lip-synch video captured during a student's last week of high school in 2005 has become a viral sensation on TikTok, after the now-38-year-old parent rediscovered the lighthearted footage and decided to share it online. The footage, shot by then-18-year-old Kyle Philippi (@kylephilippi), involves a range of senior-year students and teachers each lip-synching and dancing along to "Let's Get It Started" by The Black Eyed Peas, which had been released two years earlier in 2003. The 2000s backdrop, clothing and gadgets paired with the animated dance moves and gestures has left viewers online in hysterics. To date, the post has been viewed more than 617,000 times. "During my last week of senior year in 2005, I ran around the school, getting everyone to lip-synch to this song," Philippi, who is based in Tennessee, told Newsweek. "It was pretty unusual for a student to have a video camera back then, but everyone was happy to play along!" From left: Kyle Philippi, now 38, poses for a headshot outdoors; and a clip from the high school lip-synch video he shot in 2005. From left: Kyle Philippi, now 38, poses for a headshot outdoors; and a clip from the high school lip-synch video he shot in 2005. @kylephilippi The video, which featured the overlaid text "enjoy this millennial core," has sparked a wave of nostalgia among viewers, many of whom are younger that Philippi, as Gen Z continues to romanticize aspects of the 90s and 2000s. "Remember when people used to be fun?" one viewer commented, while another added: "Can we bring back not being called cringe just for having fun." "The most millennial part of this is people not being too cool for fun," a third viewer posted. "Remember when we had light in our eyes?" one added, while a different viewer commented: "Genuinely the last time life was good." "This is real millennial core," one said. "The world just isn't like this anymore," another added. Philippi reflected on the joy the short clip has brought to viewers across the world, two decades after it was filmed at his high school. "It is fun to see this video have a second life," Philippi said. "When I made it during my senior year, everyone geeked out over it—we even sold DVDs of it, and it was featured on the local news. "Then it sat buried for 20 years!" he added. As his 20-year high school reunion approached, Philippi, who now has two children, decided to post it on social media for the first time. "Back in 2005, there was no way to share a video like that online, so it only circulated on DVDs," he said. "To see it get this kind of reaction 20 years later is really exciting. "I think there is something really special that millennials share in our upbringing, because our memories were not shared on the internet until college, with Facebook, Instagram, and YouTube all emerging in our adulthood." Philippi's love for cameras and filming as a teenager has paid off. He now enjoys a successful career as a content creator and nonprofit director. Do you have any funny or adorable videos or pictures that you want to share? We want to see the best ones! Send them to life@ and they could appear on our site.
