Meet the TIME100 Creators of 2025 with Mass. connections
Mikayla Nogueira, 27, of East Freetown, went viral on TikTok in early 2020 after uploading a brief makeup tutorial narrated in her thick Boston accent.
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Mikayla Nogueira
Self-taught makeup artist
Nogueira, 27, of East Freetown,
In the five years since, she's amassed 16.8 million followers on the app and launched her own skincare line, Point of View Beauty.
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In addition to her beauty content, the TIME article praises Nogueira for her unique brand of unfiltered vulnerability.
She's been transparent with her fanbase about her struggles with childhood bullying, disordered eating, and her husband's battle with addiction. She attributes some of her success to her decision to stay honest and true to herself.
'To be successful, people just want you to be real,' she told TIME about her choice to share these sensitive parts of her life.
Though other makeup influencers of her ilk have flocked to Los Angeles to grow their careers, Nogueira has stayed in Massachusetts, proudly proclaiming herself a 'Masshole' in her social media bios and flaunting her Boston accent in nearly every video. Today, she lives in a
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Vice President Kamala Harris being interviewed by 'Call Her Daddy' podcast host Alex Cooper.
(Courtesy of Call Her Daddy)
Alex Cooper
'Call Her Daddy' host
Vice President Kamala Harris onto the show.
However, before the idea for her smash hit podcast was even a seed in her mind, she was a college athlete at Boston University.
Soon after graduating, Cooper and her former roommate, Sofia Franklyn, created 'Call Her Daddy' in 2018. The sex and relationship-focused podcast was quickly
Cooper's success only grew from there, and the 30-year-old podcaster signed a $60 million three-year contract with Spotify in 2021, followed by a $125 million three-year deal with SiriusXM in 2024. She's now one of the biggest names in podcasting, and Hulu released '
Heather Cox Richardson, a writer, professor and an expert historian in 19th-century America, poses for a portrait in her study at her home in Midcoast Maine.
Erin Clark/Globe Staff
Heather Cox Richardson
The 62-year-old Boston College professor boasts 2.6 million subscribers on Substack, the highest of any individual creator on the platform, and 3.2 million Facebook followers. Her nightly Substack newsletter 'Letters from an American' uses American history to analyze the current political climate.
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Richardson made her
She's published seven books about America's long-standing political divisions, most recently 'Democracy Awakening: Notes on the State of America,' a New York Times bestseller inspired by her newsletter.
Nick DiGiovanni, Lynn "Lynja" Davis, and Guinness World Records Adjudicator Claire Stephens pose with the world's largest chicken nugget.
Tim Davis
Nick DiGiovanni
In 2019, then-Harvard University student
Originally from Providence, DiGiovanni showcased his New England roots by excelling at cooking seafood, always clad in his Harvard gear. Since graduating from both Harvard and 'MasterChef,' DiGiovanni has stayed busy, launching his career as a cooking influencer.
DiGiovanni still lives in Cambridge, where he's put his culinary skills to use by breaking Guinness World Records for the world's largest cake pop and
He released a New York Times bestselling cookbook in 2023, and earlier this year, he launched a cooking-themed podcast.
Camila Coelho poses for photographers upon arrival at the premiere of the film 'Three Floors' at the 74th international film festival, Cannes, southern France.
Brynn Anderson/Associated Press
Camila Coelho
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At the time, she was a young adult manning the beauty counter of a Macy's in Boston, where her family had immigrated from Brazil. The video's success inspired Coelho to start a fashion blog, and within five years, she was being invited to fashion shows and gracing the cover of Glamour Brazil.
Today, the 37-year-old Brazilian-American influencer has come a long way, and she updates her millions of Instagram followers and YouTube subscribers on her stylish lifestyle in both English and Portuguese. She now has both womenswear and skincare lines, called the Camila Coelho Collection and Elaluz, respectively, triumphantly bringing her back to her retail beginnings.
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