Digital marketing used to be about clicks, but the rise of ChatGPT means it's ‘now all about winning the mentions'
Some consumers are beginning to shop using ChatGPT, and digital marketing that's geared toward web searches must shift too, experts say.
The threat that generative AI poses to search engines was highlighted when Apple's senior vice president of services said Safari web browsing recently decreased for the first time in 20 years, attributing it to users switching to large language models.
While Google refuted these claims, saying its search engine continues 'to see overall query growth,' other data hints at ChatGPT's influence in shopping.
Between late October and mid January, Amazon.com was the most frequently visited domain referred from ChatGPT's search function, accounting for 9.13% of all traffic, according to a survey by Datos.
Overall, e-commerce domains received 12.65%, trailing news (21.42%) and academic (17.81%) domains, Datos said.
The increase in popularity to shop via AI alters a marketer's approach to get eyes on their brand.
Traditional marketing techniques revolve around search engine optimization (SEO) practices to create a better chance of showing up on a user's Google query.
To improve the odds that the search algorithm will raise a company's visibility on the web, SEO practices focus on keywords, a site's load time, and mobile-phone friendliness.
But marketers now have to optimize for an investigative query from LLMs, which will pull from online content and third-party mentions. That includes a brand's website and the general consensus on social media platforms like Reddit and X
'Until recently, digital marketing was all about winning the clicks. With the rise of LLMs, it is now all about winning the mentions,' Yaron Litwin, chief marketing officer of the Parent Control App, told Fortune.
Like retail brands, the CMO of the content-filtering software business has adopted AI marketing to get ahead of the trend.
And when it comes to searching for the top-rated running shoes, for example, it's 'more of a conversation,' Erik Huberman, CEO of Hawke Media, a Los Angeles-based marketing company, told Fortune.
The LLM will then give users options by explaining why each shoe is the best fit for that specific query.
While marketers are beginning to optimize for LLMs, Huberman said that the increase in ChatGPT shopping is 'not significant enough yet to really throw anyone off.'
'So we haven't seen like a drop in organic traffic that's anything concerning…no alarm bells have gone off, but we know it's coming, so we're prepping for it,' he added.
Hawke Media is partnering with Gumshoe, an AI optimization expert that helps marketers understand how their brands are perceived and talked about by LLMs by generating thousands of conversations using AI models.
As LLMs take a holistic approach, Pietryla PR & Marketing President Christine Wetzler told Fortune that brand reputation is now 'critical.'
'Credibility is being built outside your site now,' so companies must curate 'brand storytelling,' Wetzler said.
Brand storytelling echoes the brands voice, in digestible content for an LLM, like articles, blogs, or on-site customer reviews.
'This is your new digital billboard,' Mongoose Media CEO Lauren Petrullo told Fortune. 'If your company isn't correctly represented, AI will fill in the blanks often inaccurately.'
This story was originally featured on Fortune.com
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
a few seconds ago
- Yahoo
RAMACO RESOURCES, INC. ANNOUNCES PRICING OF UPSIZED $200 MILLION PUBLIC OFFERING
LEXINGTON, Ky., Aug. 5, 2025 /PRNewswire/ -- Ramaco Resources, Inc. (NASDAQ: METC, METCB) ("Ramaco Resources" or the "Company") announced today the pricing of an upsized underwritten public offering of Class A common stock (the "Offering"). The Company is selling 10,666,667 shares of Class A common stock in the Offering at a public offering price of $18.75 per share. The aggregate gross proceeds to the Company from the Offering are expected to be approximately $200 million, before deducting underwriting discounts, commissions and other Offering expenses. All shares of Class A common stock to be sold in the Offering, other than the shares subject to the over-allotment option, will be offered by the Company. In connection with the Offering, Yorktown Energy Partners IX, L.P., Yorktown Energy Partners X, L.P. and Yorktown Energy Partners XI, L.P. (collectively, "Yorktown"), selling stockholders of the Company, have granted the underwriters a 30-day option to purchase up to an additional $30 million of the Company's Class A common stock at the public offering price, less the underwriting discount. The Company currently intends to use the net proceeds from the Offering to fund the acceleration of its development of its rare earth elements and critical minerals project, for strategic growth opportunities and for general corporate purposes. The Company will not receive any proceeds from the sale of shares of the Class A common stock by Yorktown, in the event that the underwriters exercise their option to purchase additional shares. The Offering is expected to close on August 7, 2025, subject to the satisfaction of customary closing conditions. Morgan Stanley & Co. LLC and Goldman Sachs & Co. LLC are acting as lead joint book-running managers of the Offering. A shelf registration statement relating to the offered securities was filed with the Securities and Exchange Commission (the "SEC") and was automatically effective upon filing on August 5th, 2025. A preliminary prospectus supplement and accompanying prospectus relating to the offering has been filed, and a final prospectus supplement and accompanying prospectus relating to the Offering will be filed, with the SEC and will be available on the SEC's website, located at Copies of the final prospectus supplement and the accompanying prospectus relating to this Offering may be obtained, when available, from the offices of Morgan Stanley & Co. LLC, Attention: Prospectus Department, 180 Varick Street, 2nd Floor, New York, New York 10014; or the offices of Goldman Sachs & Co. LLC, 200 West Street, New York, New York 10282, Attention: Prospectus Department, by telephone at (866) 471-2526, or by email at prospectus-ny@ This press release shall not constitute an offer to sell or a solicitation of an offer to buy these securities nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. ABOUT RAMACO RESOURCES Ramaco Resources, Inc. is an operator and developer of high-quality, low-cost metallurgical coal in southern West Virginia, and southwestern Virginia and a developing producer of coal, rare earth and critical minerals in Wyoming. Its executive offices are in Lexington, Kentucky, with operational offices in Charleston, West Virginia and Sheridan, Wyoming. The Company currently has four active metallurgical coal mining complexes in Central Appalachia and one development rare earth and coal mine near Sheridan, Wyoming in the initial stages of production. In 2023, the Company announced that a major deposit of primary magnetic rare earths and critical minerals was discovered at its mine near Sheridan, Wyoming. Contiguous to the Wyoming mine, the Company operates a carbon research and pilot facility related to the production of advanced carbon products and materials from coal. In connection with these activities, it holds a body of roughly 76 intellectual property patents, pending applications, exclusive licensing agreements and various trademarks. For more information about Ramaco Resources, please contact investor relations at (859) 244-7455. CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS This communication includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of the words such as "estimate," "plan," "shall," "may," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "target," or similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, expectations regarding the closing of the proposed offering of the Company's Class A common stock and the use of proceeds therefrom. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of the Company's management and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of Ramaco Resources. When considering forward-looking statements, you should keep in mind the risk factors and other cautionary statements described under, but not limited to, the headings "Risk Factors" and "Cautionary Note Regarding Forward-Looking Statements" in the Company's Annual Report on Form 10-K for the year ended December 31, 2024, and Quarterly Reports on Form 10-Q for the quarters ended March 31, 2025 and June 30, 2025, and the Company's other filings with the SEC. If any of these risks materialize or the Company's assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that Ramaco Resources does not presently know or that Ramaco Resources currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Ramaco Resources' expectations, plans or forecasts of future events and views as of the date of this press release. Ramaco Resources anticipates that subsequent events and developments will cause Ramaco Resources' assessments to change. However, while Ramaco Resources may elect to update these forward-looking statements at some point in the future, Ramaco Resources specifically disclaims any obligation to do so, unless required by applicable law. These forward-looking statements should not be relied upon as representing Ramaco Resources' assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements. View original content: SOURCE Ramaco Resources, Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
a few seconds ago
- Yahoo
Nvidia reiterates its chips have no backdoors, urges US against location verification
BEIJING (Reuters) -Nvidia has published a blog post reiterating that its chips did not have backdoors or kill switches and appealed to U.S. policymakers to forgo such ideas saying it would be a "gift" to hackers and hostile actors. The blog post, which was published on Tuesday in both English and Chinese, comes a week after the Chinese government summoned the U.S. artificial intelligence (AI) chip giant to a meeting saying it was concerned by a U.S. proposal for advanced chips sold abroad to be equipped with tracking and positioning functions. The White House and both houses of U.S. Congress have proposed the idea of requiring U.S. chip firms to include location verification technology with their chips to prevent them from being diverted to countries where U.S. export laws ban sales. The separate bills and White House recommendation have not become a formal rule, and no technical requirements have been established. "Embedding backdoors and kill switches into chips would be a gift to hackers and hostile actors. It would undermine global digital infrastructure and fracture trust in U.S. technology," Nvidia said. It had said last week its products have no backdoors that would allow remote access or control. A backdoor refers to a hidden method of bypassing normal authentication or security controls. Nvidia emphasized that "there is no such thing as a 'good' secret backdoor - only dangerous vulnerabilities that need to be eliminated."
Yahoo
a few seconds ago
- Yahoo
Ward 2 has a new representative on the Columbia City Council
Vera Elwood will step in and represent Ward 2 after being elected to the position by ward voters Aug. 5. Elwood had 1,480 votes, while opponent Ken Rice had 1,130 votes in unofficial results posted on the Boone County Clerk's web page. She will complete the roughly two-year remainder of the term following the resignation of Lisa Meyer due to health reasons. There also were ballot questions on a countywide debt levy tax freeze for seniors and tax levy increase question for the Hartsburg R-8 school district. Boone County voters approved the Proposition 1 tax freeze in a 12,233 Yes to 3,506 No vote. The school district will not increase its levy following the vote of 216 for Yes and 275 for No. "I have been blown away by the support that I have received from the community. I have absolutely loved talking with my neighbors, knocking on doors and having conversations about the issues that matter to them," Elwood said about her campaign. Ward 2 is a deeply caring part of the community Elwood continued. "We care about our neighbors, we care about the people living across the street from us and across the ward from us, we care about issues at the city level like worker pay wages, we care about infrastructure and city policies and we are going to continue to care and fight for all Columbians," she said. With her election, it does mean she no longer will chair the Columbia Disabilities Commission or serve on the Commission on Cultural Affairs. Had she not won, she said she would have continued on these city council advisory boards. Rice said his campaign resonated with people across the political spectrum of Columbia. He plans to continue to be active in local affairs, either speaking at Columbia Public Schools board meetings about financial transparency, or finding a role on city council advisory committees like the Office of Violence Prevention Advisory Committee or the Finance Advisory and Audit Committee. More: 3 weeks left until Columbia Ward 2 special election. Who's funding candidates? OVP committee membership includes Boone County Prosecutor Roger Johnson, Columbia Deputy Chief of Police Matthew Stephens, University of Missouri Police Lt. Rodney Stewart, leaders and instructors with In2Action and the Reentry Opportunity Center, professional therapists, a leader within Boone County Probation and Parole, Boone County Community Services leader Joanne Nelson, Job Point Youth Build Director Jerrell Morton, Columbia business owner and former mayoral candidate Randy Minchew, former Missouri House Representative Chuck Basye, Missouri NAACP state conference leader Pamela Hardin and other community members and leaders who work within violence prevention spaces. The finance committee has three members whose terms end at the end of the year. This article originally appeared on Columbia Daily Tribune: Vera Elwood elected to Columbia City Council for Ward 2 Solve the daily Crossword
