Reliance-owned RISE Worldwide launches eSports JV with Denmark's BLAST
Sports management company
RISE Worldwide
, owned by
Reliance Industries
, has formed a joint-venture company called
Jio BLAST eSports
with Denmark-based
BLAST ApS
to tap into India's growing eSports market.
As part of the agreement, RISE has allotted a 50% stake of Jio BLAST to BLAST eSports worth Rs 5 crore, Reliance said in an exchange filing.
The JV is part of a strategic partnership with BLAST to operate and create
gaming events
and bring BLAST's own global events to India for fans, players and brand. BLAST works with leading game publishers including Epic Games, Valve, KRAFTON and more.
by Taboola
by Taboola
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The partnership will host events on the
JioGames platform
to further grow the eSports industry in India. The JV will offer services to publishers and sponsors, end-to-end
tournament management
, targeted marketing, and production and broadcasting.
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