New York Giants' Malik Nabers among NFL's top 50 players in merchandise sales
New York Giants wide receiver Malik Nabers is a superstar after just one season, wowing NFL audiences with his dazzling athleticism and circus catches.
Nabers broke several NFL and franchise records as a rookie and appears poised to put up even bigger numbers in 2025 thanks to the additions of quarterbacks Russell Wilson, Jameis Winston, and Jaxson Dart.
For those reasons, it should come as little surprise that Nabers catapulted up the NFLPA's list of merchandise sales, landing firmly in spot No. 36 from March 1, 2024 through February 28, 2025.
The NFLPA's Top 50 Player Sales List ranks the league's top retail performers based on sales of officially licensed player products from March 1, 2024, to February 28, 2025. It is the most comprehensive and up-to-date snapshot of player-driven consumer demand, offering a strong indicator of the NFL's most marketable and influential athletes – impacting everything from endorsements to overall earning potential.
These rankings go beyond jersey sales, covering a wide range of product categories including apparel, bobbleheads, accessories, figurines, wall decals, backpacks, drinkware and more. These are the only verified rankings based on officially licensed NFL player products sold through both online and in-store retail channels, as reported by over 85 NFLPA licensees.
Somewhat ironically -- and perhaps sourly -- former Giant Saquon Barkley unseated Kansas City Chiefs quarterback Patrick Mahomes, becoming the first running back to claim the No. 1 spot since 2017 (Ezekiel Elliott).
Despite that, Nabers' strong showing should not be overlooked.
Nine NFLPA Rising Stars broke through the year-end rankings—a strong signal of future retail power. Jayden Daniels, Caleb Williams, Jahmyr Gibbs, Drake Maye, Malik Nabers, Puka Nacua, Sam LaPorta, and JJ McCarthy all turned early buzz into real consumer demand.
Current Giants quarterback Russell Wilson finished 41st in year-end sales, although that came as a member of the Pittsburgh Steelers.
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