Inside celebrity nurseries: The must-have baby brands loved by A-list and royals

Daily Mirror

25-04-2025

From Artipoppe's baby carrier loved by Princess Eugenie and Gigi Hadid, to Michelle Keegan's 'Ferrari of the pram world' pushchair, these are the six baby products stars can't get enough of
Parenting in the spotlight means every detail — from outfit choices to pram picks — gets noticed. And when it comes to baby gear, celebrity parents aren't just going for function. They're picking items that are luxurious, stylish, and Instagram-worthy. Whether they're being papped on the school run or sharing tender moments at home on social media, stars are turning baby essentials into full-blown fashion statements.
From the pushchair of choice for Michelle Keegan and Mark Wright 's newborn, to the high chair that's earned a place in royal kitchens, these brands have become the go-to for modern parenting with a side of glamour. Whether you're expecting, gifting, or just a fan of celebrity style, these are the baby buys that stars are loving right now.
1. Artipoppe Baby Carrier – The luxe sling you've seen everywhere
When it comes to celebrity baby gear, there's one item that's got everyone talking — and we're not just talking about mums here. The Artipoppe Zeitgeist baby carrier has become the parenting accessory for A-listers, royals, and new parents everywhere. It's kind of like the Chanel handbag of the baby world — ridiculously pretty, not exactly cheap and instantly recognisable.
Spotted on everyone from Gigi Hadid and Kylie Jenner to Emily Ratajkowski, Chrissy Teigen and even Princess Eugenie, it's safe to say this carrier has serious star power. And if you've been scrolling Instagram wondering how these celebs are managing to look effortlessly stylish while wearing a baby, nine times out of ten it's because they're rocking one of these.
So what's the big deal? Well, first of all, they're stunning. With bold prints, luxury fabrics (yes, even cashmere and silk) and designs that look more fashion runway than nursery aisle, it's easy to see why they're a top choice. The carrier comes in a whole rainbow of prints — leopard, houndstooth, and chic muted tones — and prices range from around £300 to upwards of £3,000 for the really luxe versions. Not exactly budget-friendly, but if the reviews are anything to go by, definitely worth splashing out on.
But it's not just a pretty face. The Zeitgeist is actually super practical too. It's designed to support your baby in all the right places and it's comfy for you as well — something that's surprisingly hard to find in the babywearing world. You can wear your little one facing in, out, or on your back, and the adjustable straps mean it grows with them (and with you — no one tells you how often you'll be switching between outfits and post-baby body stages!). Even better? Loads of mums rave about how easy it is to breastfeed in.
Shop the Zeitgeist baby carrier for £370
2. iCandy Peach 7 Coco Pushchair – Michelle Keegan's pram of choice
Michelle Keegan and Mark Wright recently introduced their newborn to the world with a stroll through the city – and they did it in serious style. The actress was spotted pushing the new iCandy Peach 7 in 'Coco' – a luxurious new shade that's part of the brand's latest collection. With its rose gold chassis and soft cocoa-toned fabrics, this pram is turning heads for all the right reasons.
Known for its smooth manoeuvrability, puncture-proof tyres, and single-to-double conversion, the Peach 7 isn't just pretty – it's practical too. It's also a royal favourite, with Zara Tindall and the Beckhams among previous iCandy fans. Whether you're navigating country lanes or high streets, this is the stroller to be seen with. Plus, there's a reason it's been called the 'Ferarri of the pram world'!
3. AEIOU Bib – Minimalist chic for the teeniest trendsetters
Fashion-forward parenting is all in the details — and AEIOU silicone bibs are proof. These soft organic cotton bibs in neutral, modern tones have become a hit among stylish celeb mums, with the likes of Millie Mackintosh and Vogue Williams. Functional enough for dribble and mealtimes but cute enough to make the outfit, these bibs prove you don't have to sacrifice style for mess control. Sadly, AEIOU bibs are US-only, but you can pick up soft, silicone bibs like these on Amazon here in the UK.
4. Sophie la Girafe – The teether that's basically famous
It wouldn't be a celeb baby roundup without Sophie la Girafe. This sweet little teething toy has earned icon status in nurseries around the globe. Made from natural rubber and food-safe paint, Sophie has been a favourite of everyone from Prince George to Chrissy Teigen's daughter Luna. She's safe, she squeaks, and she's just the right size for tiny hands — it's no wonder she's in nearly every A-list baby bag.
5. Skip Hop Black Mai
Parenting gear doesn't get much cooler than this. The Skip Hop Mainframe backpack in sleek black is the nappy bag of choice for practical parents who want to stay organised and stylish. It's spacious, structured, and easy to carry — no wonder celeb dads like Ryan Reynolds and Sophie Turner have been seen toting similar styles. The unisex look also makes it a favourite for sharing between parents.
Shop The Skip Hop Backpack for £73.99
6. Stokke Tripp Trapp High Chair – The seat that grows with them
Forget everything you thought you knew about high chairs — the Tripp Trapp is in a league of its own. Designed by Norwegian brand Stokke, this clever wooden seat grows with your child from newborn to teenager. Meghan Markle reportedly picked one up for Archie, and it's not hard to see why: it's sleek, space-saving, and ergonomically sound. Elsewhere, Joe Wicks, Kim Kardashian and Chrissy Teigen all have this high chair.
Plus, it fits right in with a Scandi-chic kitchen.