Nimulid Strong appoints Rajkummar Rao as its new brand ambassador
, India's pharmaceutical company, has announced actor Rajkummar Rao as the new brand ambassador for its flagship brand,
Nimulid Strong
for
Pain Relief Gel
and Spray.
This strategic partnership aims to firmly establish Nimulid Strong as the trusted "
Neck Pain Specialist
" for targeted pain relief, highlighting its remarkable ability to provide relief in just two minutes, while leveraging Rao's relatable appeal and the product's powerful
2X Diclofenac formulation
.
Rao, celebrated for his versatile roles in critically acclaimed and commercially successful films embodies the spirit of those who refuse to let pain dictate their lives, the company stated in a press release.
His genuine connection with everyday individuals makes him the perfect choice to represent Nimulid Strong, a brand committed to empowering people to overcome challenges and lead
pain-free lives
, it added.
"We're absolutely thrilled to welcome Rajkummar Rao to the Mankind Pharma family, representing Nimulid Strong. Rajkummar's authenticity, relatability, and incredible craft resonate deeply with our audience, making him the ideal choice to represent Nimulid Strong – 'The Neck Pain Specialist,'' said Joy Chatterjee, vice president, sales and marketing head, consumer business unit, Mankind Pharma.
'Our mission is to empower individuals to overcome these challenges and lead pain-free lives, and with Nimulid Strong, they can experience relief in as little as two minutes. With Rajkummar on board, we're confident we'll strengthen Nimulid Strong's position as a trusted and highly effective solution for quick, localised relief,' Chatterjee added.
Rao shared his thoughts on this association, stating, "I'm excited to be a part of the Mankind Pharma family and to endorse a brand like Nimulid Strong that offers such effective and quick relief, helping people get back to their lives without pain holding them back."
This partnership underscores Mankind Pharma's dedication to providing fast and effective solutions for contemporary pain, particularly neck pain caused by digital fatigue, poor posture, and muscle stress, the company stated.
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Time of India
18 hours ago
- Time of India
When do we sail? Cruise ships are turning Indian ports into destinations
Soon after the Bahamas flagged cruise ship MV Empress docks in Visakhapatnam on the morning of July 16, KN Rao, a retired sales manager, and his wife K Mangama step ashore—the thrill of a luxury sail on the sea evident on their beaming faces. A week earlier, the couple had boarded a train from their hometown Berhampur in Odisha, followed by a flight to Chennai, where they celebrated their daughter Vandana's birthday. From there, they did not take a train or a flight back home. They instead booked a two-night cruise. They picked a cabin, which did not have sweeping ocean views, but was rather easy on the pocket. Explore courses from Top Institutes in Select a Course Category PGDM Finance Management Product Management Design Thinking MCA Cybersecurity healthcare Technology Healthcare Data Science Artificial Intelligence MBA Project Management Degree Others Public Policy Operations Management Data Analytics Digital Marketing others Leadership CXO Data Science Skills you'll gain: Financial Analysis & Decision Making Quantitative & Analytical Skills Organizational Management & Leadership Innovation & Entrepreneurship Duration: 24 Months IMI Delhi Post Graduate Diploma in Management (Online) Starts on Sep 1, 2024 Get Details 'Some rooms were priced at Rs 1 lakh and above. We booked a standard room for Rs 41,600, which covered our stay along with basic food and drinks. We will always cherish this moment,' says Rao, as he poses for a photo with the ship in the background. Mangama laughs along, both savouring a memory they have just created. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like The Most Beautiful Women In The World Undo Like Rao and Mangama, Indians are increasingly going for short voyages aboard cruise ships, for a taste of luxury on sea. A wave of excitement fills the air later that day, as passengers prepare to board MV Empress for the next leg—Visakhapatnam to Puducherry and onwards to Chennai. Among them are Sahil Singla and Nikita Verma , a young fintech couple from Bengaluru, ready to unwind at sea. There is also a lively group of 12 first-time cruisers from Kakinada, Andhra Pradesh, who have booked their return tickets by train. Live Events On Deck 5 of the 11-storey ship, run by Cordelia Cruises, a crew member hands out a leaflet outlining the day's activities, dos and don'ts and services that come at an extra cost, like salon and casino. Tucked in the fine print is a firm reminder of onboard decorum: spitting paan comes with a penalty of $1,000. Cruise tourism in India is charting a new course. An increasing number of luxury liners are calling on our ports even as the middle class is discovering the pleasures of sailing. India's cruise tourism has now set an ambitious target of 1 million passengers docking at its ports annually by 2029. WELCOME ABOARD 'Cruise tourism is gaining strong traction among India's upper middleclass segment. Growing disposable income of a burgeoning middle and upper middle class enables them to embrace cruise as a preferred leisure choice,' Union Minister of Ports, Shipping and Waterways Sarbananda Sonowal tells ET. He adds that aspiration for premium travel experiences and increased awareness about cruise holidays are fuelling the demand. The number of sea cruise passengers in India saw a five-fold increase over the past decade — from 1,04,125 in 2014-15 to 4,92,000 in 2024-25. This figure does not include river cruise passengers, for which data is not readily available. However, Sonowal points out that the fleet of luxury river-cruise vessels grew from 3 in FY2014 to 25 in FY2025, reflecting a boom in inland cruise tourism as well. FARE WELL M Angamuthu, chairman of the Visakhapatnam Port Authority, says the rise of domestic cruise lines and the inclusion of Indian ports by international operators have contributed to making cruises more accessible and appealing to Indian travellers. But he also strikes a note of caution: 'Pricing is, and will remain, a critical factor in the Indian cruise market.' He elaborates: 'While there's a segment that is willing to pay for luxury, the broad market, especially the expanding middle class, is price sensitive. Competitive pricing for itineraries, onboard amenities and shore excursions will be key to attracting and retaining passengers. This means cruise lines need to optimise their operational costs and port authorities need to offer rationalised and transparent tariffs.' Unlike airlines, cruise companies rarely publicise their fares. But several cruisers say the per-night cost of a cabin typically ranges from Rs 10,000 to several lakhs, depending on the level of luxury. Much like first-class passengers in aviation, suite guests on a cruise enjoy far more than a spacious bedroom. They have access to private dining areas, sundeck balconies and priority embarkation and disembarkation at every port. Sometimes, the experience is topped with an exclusive cocktail evening with the captain. Mumbai remains the country's cruise tourism hub, handling 102 vessels and 2,68,830 passengers in 2024. However, Cochin Port saw 28 international cruise ship calls last year compared with Mumbai's 20. Among the global cruise giants that regularly include Indian ports in their itineraries are Holland America Line, Crystal Cruises, Virgin Voyages, Celebrity Cruises, Silversea Cruises and Azamara. A 16-night voyage by Azamara Cruises later this year—from Port Louis, Mauritius, to Singapore—has a two-night stopover in Cochin. CARGO TO CRUISE Former shipping secretary Gopal Krishna says that until a few years ago, India had not prioritised the development of dedicated cruise terminals to attract cruise vessels. 'For a long time, Indian ports primarily functioned as cargo hubs, not as gateways for cruise passengers,' he says. 'But with new cruise terminals being built and existing ones being upgraded, we are now better equipped to serve cruise tourism.' He says the game-changer for India's cruise industry will be the ability to attract more foreign vessels to use Indian ports as home port, which means the port where a ship operates from, though not necessarily where it is registered. Homeporting of large cruise ships is not merely a logistical operation, it can be a catalyst for economic growth and job creation. In 2016, Costa NeoClassica, a foreign vessel featuring a casino, theatre, disco, ballroom and a 1,300 sq m wellness centre, chose Mumbai as its home port for three months and completed seven voyages. Its ripple effects were highlighted by the government in a 2017 paper, which states a cruise vessel with a capacity of 3,000 passengers can generate employment for nearly 1,000 people when it uses an Indian port as its home base. The ripple effect extends to local businesses. With each passenger spending at least $70-100 a day on land excursions, a cruise ship fuels substantial daily transactions, injecting fresh energy into tourism, retail and service sectors. 'We believe India could have multiple home ports for foreign cruise vessels by 2029,' says Rajiv Jalota, former chairman, Mumbai Port Authority. 'The government's vision is to enable homeporting of at least one cruise ship each in Goa, Chennai, Kochi and Visakhapatnam, apart from one or two in Mumbai.' Jalota says discussions are at an early stage on launching open-jaw cruises from Port Blair to Singapore, Malaysia, Thailand and Indonesia. In open-jaw cruises, departure and arrival ports are different. 'If the Port Blair blueprint materialises, passengers can fly to the Andaman Islands and board a cruise ship for the onward voyage,' he says. Global cruise giants are eager to expand into Indian waters but, Jalota says, some operators are lobbying hard for additional tax benefits. According to Krishan Arora, partner, Grant Thornton Bharat , the government has already streamlined the tax issues. He says a simplified tax regime, effective from April 2025, allows foreign cruise operators to bypass cumbersome audits and filings by opting for a fixed percentage of their receipts to be treated as taxable income. He also highlights another recent reform— the removal of import duties on foreign cruise ships temporarily operating along India's coastline. 'This opens up the Indian market for seasonal and short-term cruise deployments, a model followed globally but previously impractical in India due to tax barriers,' he adds. While ship-wise passenger data isn't publicly available, at least two senior government officials point out that MV Empress is singlehandedly driving much of the recent surge in numbers, a matter of concern considering that this French-built ship is 35 years old. They also say the vessel's Delhi-based parent company, Waterways Leisure Tourism, is planning to acquire another cruise ship in the next couple of months. Jurgen Bailom, CEO of Cordelia Cruises, has declined to comment. One thing is clear: the success of cruise liners will depend not just on competitive pricing, but on how they tailor experiences to suit Indian travellers. Take Nayan Goel , 35, an FMCG wholesaler from Lucknow, who flew to Chennai with his wife Sweety and son Parth, to board the MV Empress, paying Rs 1,78,000 for a five-night cruise in an ocean-view cabin. Among all the highlights of the voyage, one detail stands out for him. 'The restaurant on Deck 5, Starlight, serves vegetarian Jain food,' he says with a smile.
News18
2 days ago
- News18
RBI Dy Guv pitches for enhanced global cooperation to tackle climate change
Agency: PTI Pune, Jul 18 (PTI) RBI Deputy Governor M Rajeshwar Rao has called for enhanced global cooperation including technology transfer and R&D funding to deal with challenges posed by the climate change. Stressing that no country can achieve net-zero in isolation, he said climate change is the quintessential global challenge and so the response. Rao was speaking at the Conference on Green Infrastructure Finance at College of Agriculture Banking, RBI here recently. 'There is a requirement of enhanced global cooperation in this regard which must also extend to technology transfer, R&D funding, and skills development to enable development of technical expertise to identify, design, and structure bankable sustainable and green infrastructure projects," he said. The Reserve Bank posted his speech on its website on Friday. The Deputy Governor said that the focus needs to shift from project-based finance to overall market development with policy reforms, development of a project pipeline, and consistent regulatory frameworks, creating systemic conditions for fostering sustainable and green infrastructure finance. 'There is also requirement for Multilateral Development Banks (MDBs), Development Financial Institutions (DFIs), National Development Banks (NDBs) and Vertical Climate and Environmental Funds (VCEFs) to harmonise approach and operations and enable joint funding to enable shift from being direct lenders to catalytic partners and bring in economies of scale in sustainable and green infrastructure projects financing," Rao said. He further said the international financial architecture also needs to be reoriented toward sustainability. The de-risking of sustainable and green infrastructure can work best when national, local, and multilateral institutions co-invest, signalling policy credibility and technical robustness, Rao said. He emphasised that MDBs and global climate funds may need to revisit their governance structure to reflect the voice of recipient countries, particularly the global south and not just donor countries. 'Innovative financial instruments such as debt-for-climate swaps and climate-resilient debt clauses must also be scaled up to create fiscal space for green investments," he said. The Reserve Bank of India, he said has been proactive in its resolve to facilitate creation of a robust ecosystem wherein the assessment and mitigation of climate change risks are fostered and its impact on the economy and financial system is curtailed. Rao emphasised that the scale of the impact of events arising out of climate change requires sizeable investments in technology and scale of finance to both build resilience and enable mitigation. As per OECD report, the investment required for green and sustainable infrastructure is estimated at USD 3-5 trillion per year until 2050. PTI NKD ANU view comments First Published: July 18, 2025, 18:30 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
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Business Standard
2 days ago
- Business Standard
Climate risks may impact biz segment consisting largely of MSMEs: DG Rao
RBI Deputy Governor M Rajeshwar Rao highlights that climate risks will impact MSMEs, unorganised sectors, and unlisted corporates, stressing the need for awareness and risk assessments Given that climate change and climate risks are likely to impact a business segment consisting largely of MSMEs, unorganised sectors, and unlisted corporates, creating awareness and understanding among these borrowers on climate change risks and obtaining the required information becomes important, said M Rajeshwar Rao, Deputy Governor, Reserve Bank of India, on July 3 at the Conference on Green Infrastructure Finance at the College of Agriculture Banking, RBI, Pune. The speech was published on the RBI website on Friday. 'Climate change risks directly impact the real economy, and the financial sector, in turn, gets impacted on account of its credit exposure to the real economy,' Rao said, adding that for the financial sector to perform a comprehensive risk assessment, relevant information flow from the real economy, i.e., corporate/institutional borrowers, in a timely manner is important. Rao highlighted that as sustainable and green infrastructure technologies contribute to the reduction or avoidance of greenhouse gas (GHG) emission intensity, a critical consideration for financing entities is to address the risks of greenwashing. 'For a creditor to fund any project intended to achieve reductions in GHG emissions, there is a need to clearly understand how these projected reductions are being quantified,' he said, adding that it would also require a robust and independent Monitoring, Reporting, and Verification (MRV) function. 'Standardised processes and databases to inform and quantify such benefits would be necessary to increase the funding avenues for such infrastructure projects,' he said. Financial professionals must align with national net-zero goals, innovate, and collaborate globally while acting locally. He further said that in today's world of climate volatility, resource constraints, and inequality, sustainable and green infrastructure is essential. All infrastructure, whether power plants or buildings, must support, not hinder, the path to net-zero emissions.
