J.Lindeberg Signs PGA Pro Kevin Yu as Newest Ambassador
Kevin Yu, a 26-year-old Taiwanese golfer who won his first PGA Tour victory at the Sanderson Farms Championship in October 2024, has signed on as an ambassador and will wear the brand at The Players Championship running Thursday to Sunday at TPC Sawgrass in Ponte Verde, Fla.
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'Joining J.Lindeberg feels like a natural fit for me and I'm excited for what we can achieve together,' said Yu. 'To succeed in this sport, you have to be willing to push limits, challenge expectations and continuously evolve both on and off the course — and J.Lindeberg shares that same drive.'
Yu will join other high-profile male and female golfers including Matthieu Pavon, Niklas Nørgaard, Yealimi Noh, Mia Baker and Kathryn Newton.
'Kevin's dedication and performance really align with our ethos of bridging sport and fashion,' said Hans-Christian Meyer, chief executive officer of J.Lindeberg. 'We're thrilled to welcome him to our ambassador family during this exciting time of expansion.'
A native of Taoyuan, Taiwan, Yu's golf skills became evident at an early age when he won a gold medal at the 2013 Asian Youth Games. He then left Taiwan and attended Arizona State University, where he won three individual collegiate titles before turning pro in 2021.
J.Lindeberg, which is based in Sweden, has a long history in the golf business and was the official outfitter of Team USA at the Summer Olympics in Paris in 2024. It will also outfit the men's and women's teams at the Los Angeles Games in 2028.
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