Stellantis Says Maserati Stays—For Now
'With all due respect, Maserati is not for sale.'
This official declaration comes amid reports suggesting Stellantis might offload underperforming brands—rumors that gained traction following the brand's financial struggles.
Where Did the Rumors Start?
The speculation was sparked by a Reuters report indicating that Stellantis had enlisted the consulting firm McKinsey to conduct a deep performance review of Maserati. The review, triggered by sharp declines in sales and rising losses, reportedly explored multiple scenarios—including the potential divestiture or restructuring of the brand.
In 2024, Maserati's global sales dropped by more than 50% compared to the previous year, with just 11,300 units sold. Operating losses reached an estimated €260 million, raising concerns among investors and market analysts.
Delays, Electric Setbacks, and Strategic Doubts
Maserati's challenges extend beyond financial performance. The brand's transition toward electrification has hit roadblocks. Development of the MC20 Folgore electric supercar has been paused, and the launches of new-generation Quattroporte and Levante models have been pushed to 2027 or later. According to Stellantis, the delays stem from 'lower-than-expected demand.'
These setbacks have fueled speculation that Stellantis may choose to exit the luxury space and prioritize more stable brands within its 14-brand portfolio, such as Jeep, Peugeot, and Fiat.
Internal Divides and the Future of Maserati
Although Stellantis has made its public position clear, sources suggest diverging views inside the company. Some executives view Maserati as a valuable asset tied to the group's heritage and prestige. Others argue that the brand consumes resources that could be better directed toward higher-growth divisions.
The Road Ahead: Reinvention or Redundancy
While Stellantis continues to back Maserati—at least outwardly—the future of the brand remains uncertain. To remain relevant, Maserati must not only restore profitability but redefine its role within a rapidly evolving market. Whether it emerges as a revitalized icon or fades into legacy, one thing is certain: for now, Maserati stays… but a reinvention is overdue.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Al Arabiya
2 hours ago
- Al Arabiya
EU's von der Leyen had 'good exchange' with Trump over phone, Commission says
European Commission President Ursula von der Leyen and US President Donald Trump had a 'good exchange' on Sunday, a Commission spokesperson said on Monday, adding that the EU's aim remained to reach a trade deal with Washington by July 9. 'We want to reach a deal with the US We want to avoid tariffs. We believe they cause pain. We want to achieve win-win outcomes, not lose-lose outcomes,' the spokesperson told reporters during a daily press briefing.
Asharq Al-Awsat
3 hours ago
- Asharq Al-Awsat
Tesla Shares Fall as Musk's 'America Party' Riles Investors
Tesla shares fell over 3% on Monday, under pressure from investor concerns about the focus of boss Elon Musk after he announced he would form a new US political party, marking a new escalation in his feud with President Donald Trump. Tesla stock fell over 3% in Frankfurt, pointing to another decline once premarket trading gets underway following the three-day weekend for Independence Day, Reuters said. Veteran tech analyst Dan Ives of Wedbush said Musk was Tesla's "biggest asset" and his decision to dive deeper into politics would likely put the company's shares under pressure. "Tesla needs Musk as CEO and its biggest asset and not heading down the political route yet at the same time getting on Trump's bad side," Ives said in a note on Sunday. "It would also not shock us if the Tesla board gets involved at some point given the political nature of this endeavor depending on how far Musk takes it." Trump on Sunday called Musk's plans to form the "America Partyridiculous," launching new barbs at the tech billionaire and saying the Musk ally he once named to lead NASA would have presented a conflict of interest given Musk's business interests in space.
Al Arabiya
3 hours ago
- Al Arabiya
Sauber's Success Is an F1 Anomaly as Teams Switch Focus to 2026
Sauber celebrated a rare podium finish with Champagne donated by its Formula 1 rivals. After all, this wasn't meant to be its year. Mercedes sent over a staffer to Sauber bearing bottles of Champagne and a message of congratulations after Nico Hülkenberg's surprise third place at the British Grand Prix on Sunday. It was his first podium as a driver and the team's best finish in 13 years. Sauber personnel jumped and sang as the sparkling wine was sprayed around the team's hospitality site. 'Not bad for a building year,' as Hülkenberg put it in February. Sauber was one of the teams eyeing 2026 opportunities before 2025 even began. The biggest rule change in a generation brings smaller cars with movable front and rear wings and more electrical power. Teams who have been also-rans in 2025 have the chance to make a big step forward. The teams eyeing a leap forward. At the halfway point of the 2025 season, Aston Martin, Williams, and Sauber–to be rebranded Audi next year–all have ambitious plans for 2026. Development work at Aston Martin's brand-new wind tunnel across the road from the Silverstone circuit is 99 percent focused on next year's car, team principal Andy Cowell said Friday. 'It's the first Aston Martin overseen by design great Adrian Newey who's created title-winning cars for Williams, McLaren, and Red Bull over nearly 40 years in F1 and is the star signing of the team's new era. He pushes the boundaries,' Cowell said. 'He packages 10 things into the space where only one would normally fit.' It's been a quiet 2025 on track. Aston Martin had its first double points finish of the season Sunday with Lance Stroll seventh and Fernando Alonso ninth. At Williams, driver Alex Albon was testing out 2026 ideas in the simulator before the 2025 season began. The team has invested heavily in behind-the-scenes reforms to recapture its glory days as a serial title-winner in the 1980s and 1990s. Turning Sauber into the Audi works team brings a new level of expectation while General Motors joins F1 in 2026 with its Cadillac brand. Front-runners have more to lose. Top teams, in particular, face a tricky question to judge when to stop developing this year's car and go all-in on 2026. Red Bull was the big winner from the last major changes in 2022 as Max Verstappen won four straight titles. There's big change this time without Newey and with a new engine partnership between its Red Bull Powertrains unit and Ford. Verstappen's future is unclear amid speculation he could leave for Mercedes. 'It would be a disaster for Red Bull to lose him,' McLaren boss Zak Brown told the Associated Press on Saturday. 'Sport goes in cycles,' Red Bull team principal Christian Horner said last week. 'We've had two incredibly successful cycles in Formula 1 and what we want to do is build toward the next cycle. Of course we want that to be with Max, but we understand the pressure that there is next year with us coming in as a new power unit manufacturer.' The last time the rules changed, McLaren showed it's possible to start a new F1 era slowly but evolve into a title contender. It took over two years until the breakthrough win, though.
