
'Smurfs' has Rihanna but not much else
movie review
By JAKE COYLE
Justin Timberlake had 'Trolls.' Rihanna has 'Smurfs.' Now, we patiently await a 'Gummi Bears' with the Biebs.
But first we have 'Smurfs,' which, like 'Trolls,' gets as much mileage as it can from its pop singer-voice actor. Rihanna voices Smurfette and supplies a new song, giving a half-hearted injection of star power to an otherwise uninspired, modestly scaled, kiddo-friendly cartoon feature.
'Smurfs,' directed by Chris Miller ( 'Puss in Boots,' 'Shrek the Third'), cribs heavily from the 'Trolls' playbook. Both feature brightly colored little forest creatures that like a good tune. In the opening of 'Smurfs,' Papa Smurf (John Goodman) is DJing for a dancing Smurf Village.
As the many Smurfs gyrate next to mushroom houses, you might find yourself wondering how we got here. And what, exactly, is a Smurf, anyway? It's been nearly 70 years since Belgian comic artist Peyo created 'Les Schtroumpfs,' though most of those still familiar with the little blue fellas remember them from the 1980s Hanna-Barbera cartoons.
The Smurfs have never really transcended their Saturday morning cartoon origins. Neither a pair of live-action hybrid movies in the early 2010s or a 2017 animated release have done much more than keep us vaguely aware of what a Phrygian cap is.
And 'Smurfs' is unlikely to change that. The best thing that can be said for the latest attempt to reboot the blue Belgian beings is that it maintains the light feel of a morning cartoon. Even with a brief SpongeBob SquarePants short running ahead of it, 'Smurfs' — seemingly designed to be the least ambitious of all possible parent-child outings — passes in about 90 minutes.
The pressing issue in Miller's film is that one Smurf, No Name Smurf (James Corden), lacks a defining feature. There are so many other labels already taken that all that's left for him are Clog Making Smurf and Shark Taming Smurf — and neither of those is promising, either.
When No Name Smurf suddenly grows magical powers, he gets a boost in confidence but inadvertently sets off a dangerous chain reaction. The burst of magic reveals the location of Smurf Village and a long-hidden magical book that, if reunited with three others, confers world domination. (Fun fact: This is also what happens if you reunify all first editions of James Joyce's 'Ulysses.')
The outburst brings the attention of the evil wizard Razamel, brother of Gargamel. (Both are excellently voiced by JP Karliak.) And the Smurfs are cast into a chase through dimensions to rescue the kidnapped Papa Smurf and prevent Razamel from seizing the fourth book. The trip takes them through Paris, Munich, Australia and, briefly, Claymation.
The zaniness is often forced. There are also Koosh ball-like creatures named Snooter Poots with a leader named Mama Poot (Natasha Lyonne). And if you were ever hoping to hear Rihanna sing, as a Smurf, from the seat of a kangaroo pouch, your movie has finally arrived.
But any expectations of something more quickly dissipate, despite the fact that 'Smurfs' was scripted by Pam Brady, the screenwriter of 'Hot Rod' and co-writer of 'Team America: World Police.' Most of the attempts at adult-winking gags are hackneyed jokes about Zoom, podcasting, spam filters and LinkedIn.
You can almost feel IP-rights pressures animating the entire enterprise. See, there are other Smurf names out there. What about Corporate Mandate Smurf?
'Smurfs,' a Paramount Pictures release, is rated PG by the Motion Picture Association for action, language and some rude humor. Running time: 92 minutes. One and a half stars out of four.
© Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
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Asahi Shimbun
an hour ago
- Asahi Shimbun
How ‘KPop Demon Hunters' became the surprise hit of the summer
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Rather than explaining Korean elements like HUNTR/X's visit to a traditional medicine clinic or translating K-pop light stick culture for Western audiences, she opted for full immersion. 'We just wanted everybody to just accept that they were in Korea,' Kang said. The director said this method of 'throwing people into the deep end of a culture' breaks down barriers better than heavy-handed explanation. 'We just wanted to keep everything feeling normal,' she explained. 'If you don't shine a light on it, it just becomes more easily accepted.' Zabrinah Santiago, a San Diego-based longtime K-pop fan and freelance illustrator who goes by ItmeZ online, was so inspired by the animation style of the movie that she raced to make fan art. She sold illustrated fan cards of HUNTR/X and Saja Boys at her booth at the Los Angeles Anime Expo, held in July, two weeks after the movie was released on Netflix. And she wasn't the only one. A search of #kpopdemonhunters on Instagram yields thousands of fan illustrations of HUNTR/X and Saja Boys. Japan-based Youtuber Emily Sim, also known as Emirichu online, says the character designs and original plot drew her to the movie. Sim, with more than 3.5 million subscribers on YouTube, posted a 35-minute video about the movie. In a week-and-a-half, it garnered nearly 450,000 views. 'I love seeing all the fan art and just the ways that this movie has creatively inspired people,' Sim said. Kang says for 'KPop Demon Hunters,' her team wanted to bring together demons and Jeoseung Saja — the grim reaper in Korean mythology — for a film that could look both very traditional and modernized — what she says is common in K-dramas but not in animation. Herman compares the movie to another Sony animation: 'Spider-Man: Into the Spider-Verse,' which also attracted a broad audience with its creative animation. 'And it's a fun, animated musical, which we haven't had in a while,' she says. 'It's campy, it's engaging, it's universal.' Santiago was initially skeptical of the title 'KPop Demon Hunters.' 'I feel like with big companies they kind of like to use K-pop as a bait. They kind of like to take advantage of K-pop fans' sincerity,' said Santiago. 'But I felt like with this one, it was such like kind of a love letter to K-pop fans.' Indeed — if the film wasn't authentic to K-pop fans' experience, or mocked them, it is unlikely to have become so popular, says Benjamin. Instead, there are Easter eggs for the dedicated K-pop listener. Herman agrees and says that the film has in-jokes for K-pop fans, not unlike a children's movie that features some humor meant to appeal specifically to parents. 'Figuring out what makes K-pop tick in a way that resonates with musical fans was really important to this movie,' said Herman. For Kang, that was always at the heart of the project. 'Fandom plays a huge part in the world being saved at the end of the movie,' she said. 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Japan Today
2 days ago
- Japan Today
‘Fantastic Four: First Steps' scores Marvel's first $100 million box office opening of 2025
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Japan Today
3 days ago
- Japan Today
Comic-Con gets animated with 'Coyote vs. Acme' and 'Bad Girls 2' updates
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