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Maria Sharapova joins CFI as global brand ambassador

Maria Sharapova joins CFI as global brand ambassador

Time Out Dubai4 days ago
CFI announces five-time grand slam tennis champion Maria Sharapova as its latest global brand ambassador.
She joins seven-time Formula 1™ world champion Lewis Hamilton, who's been fronting the brand since 2024. Last year, CFI brought Hamilton to the Museum of the Future to celebrate one of the brand's biggest milestones: achieving a trading volume of USD1.03 trillion in Q3 alone.
With both of these sporting legends now on the CFI roster, there's a chance we may see Sharapova here in Dubai.
Expect to see her fronting major campaigns and connecting with audiences across the globe. And yes, that might include the UAE.
Known for her razor-sharp discipline both on and off the court, Maria's second act as an entrepreneur, investor and designer make her a natural fit for CFI.
Speaking about the partnership, Maria said: 'CFI's focus on innovation, education and empowering individuals resonated with me. Whether in sport or business, success comes down to being intentional, prepared and willing to learn.
'I've always believed in the importance of staying curious, adapting to change and leading with purpose and those values have continued to guide me beyond the court.'
CFI is scaling up its presence in key markets like the UAE, with a growing community of traders who want more from their platforms. With Sharapova on board, the connection between the brand and its users is about to get a major boost.
*Time Out does not offer financial advice.
Learn more: cfi.trade/en/uae
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