Ola launches zero percent commission model across India; drivers to keep entire fare earnings
With this move, Ola claims to be the first player in India's ride-hailing industry to fully eliminate commissions. The company said drivers can now choose their plans and keep the full fare amount, with no deductions or earning caps.
The rollout was carried out in phases, starting with
Ola Autos
, followed by
Ola Bikes
, and now extending to
Ola Cabs
.
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"The launch of the zero percent commission model pan-India marks a fundamental shift in the ride-hailing business. Removing commissions empowers driver partners with much more ownership and opportunity," an
Ola consumer
spokesperson said in a statement.
As reported by ET on April 9, both Ola and Uber adopted a fee model first introduced by rivals Namma Yatri and Swiggy-backed Rapido, offering subscription-based plans to auto rickshaw drivers, instead of charging a commission or booking fee on every transaction. Under this model, platforms charge a fixed daily or weekly fee to driver partners for access to an unlimited number of rides.
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A Telangana-based gig workers' body questioned the broader impact of the elimination of the latest move. 'All aggregator companies charge subscription fees—before the ride, you must recharge. They may be removing commissions, but they already charged subscription fees from the riders,' said Shaik Salauddin, founder president of the Telangana Gig and Platform Workers Union.
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Ola had rebranded its ride-hailing business as Ola Consumer last year, as part of a broader push into services beyond mobility, including automated warehousing, Ola Credit, and Ola Pay.
The Bhavish Aggarwal-led company has faced a drop in revenue and a series of senior-level exits over the past year. For FY24, its revenue from operations and other income across ride-hailing, financial services, and logistics stood at Rs 2,368 crore, down from Rs 3,000 crore in FY23.
In December 2024, Ola's two long-time senior executives, Suvonil Chatterjee, chief technology and product officer, and Anshul Khandelwal, chief marketing officer, left Ola Electric. Both had earlier worked with Ola Cabs before moving to the EV business.
Ola has also faced regulatory scrutiny. In January 2025, the Central Consumer Protection Authority (CCPA) issued notices to Ola and other ride-hailing firms over differential pricing across Android and iPhone users.
In May, Union consumer affairs minister Pralhad Joshi said the CCPA had extended its probe into the advance tipping feature to include Ola Cabs and Rapido, after earlier serving a notice to Uber.
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