
LUYUAN Group Upgrades International Brand Strategy to Advance Active Mobility Solutions for All Scenarios
With 28 years of experience in the two-wheeler sector, LUYUAN's products are now available in over 80 countries and regions, achieving comprehensive application across various scenarios. This strategic upgrade introduces the new "Active Mobility Solutions for All Scenarios," reflecting LUYUAN's deep understanding of modern users' growing demand for smart and convenient products, rather than just expanding product lines. Through an integrated product portfolio and ecosystem service system, LUYUAN aims to provide users with a holistic and multi-dimensional mobility experience.
LUYUAN and LYVA Brands
Ni Boyuan, Vice President of LUYUAN Group, stated, "We are at a new starting point, where future competition will revolve around scenario coverage capabilities, technological penetration rates, and the completeness of service ecosystems."
LUYUAN is redefining two-wheeled electric vehicles from "consumables" to "durables." The company has developed a liquid-cooled motor with aviation-grade insulation that achieves a cooling reduction of 38°C, significantly extending motor lifespans. In 2022, LUYUAN's liquid-cooled motor successfully challenged continuous operation for 624 hours, setting a Guinness World Record. Furthermore, with IPX8 waterproof sealing technology, LUYUAN ensures that moisture is kept out, preventing rust and guaranteeing a 10-year warranty for consumers.
Technological Advancements
LUYUAN continues to innovate its three-electric system:
With over 3.5 million two-wheeled electric vehicles sold in 2024, LUYUAN achieved significant milestones and was recognized as one of China's 500 Most Valuable Brands, valued at 10.635 billion RMB. The company is now poised to establish an operational center in Europe, with senior executives set to evaluate the European e-bike market in July. As a pioneer in durable technology, LUYUAN is dedicated to leading the way in active mobility solutions, driving the industry toward a new era of "technology-led, value-driven" growth. For more information, please visit https://www.luyuangroup.com/

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Korea Herald
5 hours ago
- Korea Herald
Interview: ‘Lithuania is ready to be Korea's fastest gateway to Europe'
Vice Minister of Economy and Innovation says Lithuania courting Korean investment with vision of high-tech synergy Lithuania is intensifying its efforts to deepen economic ties with South Korea, positioning itself both as a gateway to European markets and as a partner in advanced industries ranging from high-tech innovation to clean energy. In an exclusive interview with The Korea Herald, Lithuanian Vice Minister of Economy and Innovation Marius Stasiukaitis outlined a strategic vision for bilateral cooperation focused on innovation-driven industries and streamlined investment processes. 'Korea and Lithuania share many parallels,' Stasiukaitis said. 'We're both relatively small nations that value democracy, technological advancement and resilience. These shared values form a solid foundation for a long-term partnership.' Central to Lithuania's pitch is its 'investment highway' -- a government-led initiative designed to significantly reduce red tape for foreign businesses seeking a European foothold. 'Large-scale investments, especially in sectors like defense, semiconductors and data centers, can expect regulatory timelines up to ten times faster than the European average,' Stasiukaitis said, emphasizing the country's ambition to become the fastest entry point into Europe, with incentives such as zero corporate tax for up to 20 years. 'Lithuania is not just offering incentives -- we're building an ecosystem,' he added. 'Our talent pool, regulatory flexibility and innovation infrastructure make us an ideal launch pad for Korean firms looking to expand across Europe.' He identified five key sectors where Korea and Lithuania have the greatest potential for collaboration: lasers, life sciences, clean technologies, financial technologies and the space industry. Lithuania is already a global leader in laser technology, with over 90 percent of its laser exports serving top-tier research institutions. However, the focus is now shifting toward industrial applications, where Korea's prowess in semiconductors, electronics and biotechnology offers a natural complement. 'We see enormous potential for collaboration in transitioning our laser technologies into high-impact industrial uses. Korean firms are leaders in those sectors and are ideal partners for joint innovation,' he said. In life sciences, Lithuania aims to generate 5 percent of its GDP from the sector and is already collaborating with its Korean counterparts to establish a co-funded research and development fund. On the fintech front, Lithuania leads the EU in per-capita fintech licensing, with Korean startups already engaged with the Lithuanian central bank to enter the European market. Lithuania is also betting big on clean technologies. The country has committed to producing 100 percent of its electricity from renewable sources by 2028. 'We're working with companies like SK E&S on LNG infrastructure, carbon capture and hydrogen projects. There's a strong appetite for joint development,' the vice minister noted. Despite its modest population of just 3 million people, Lithuania boasts one of the fastest-growing startup ecosystems in Europe, with the highest per-capita unicorn count in the EU, according to Stasiukaitis. Companies such as Vinted and NordVPN exemplify the country's entrepreneurial momentum. 'Korean startups looking to expand into Europe will find Lithuania to be fertile ground,' he said. 'Our government provides one of the most innovation-friendly environments in Europe, from regulatory sandboxes to generous R&D grants.' Still, the vice minister admitted that Korea-Lithuania cooperation is in the early stages. 'We need more high-profile success stories -- big-name Korean firms investing in Lithuania or joint R&D breakthroughs that show the world what's possible,' he said. Asked whether cultural or labor-related challenges might hinder Korean firms entering Lithuania, he dismissed the concern. 'What surprises many is how similar our work culture and priorities are,' the vice minister said. 'We both emphasize engineering excellence, long-term vision and technological leadership.' While Lithuania may not yet be a household name for Korean companies, Stasiukaitis is confident that the value fit is strong. 'Lithuania has already become a known investment destination for global leaders like Continental and Rheinmetall. Now it's Korea's turn to discover the opportunities here.' With embassies now established in both countries and bilateral interest growing in strategic sectors, the stage appears set for a deeper, more resilient partnership. 'Our message to Korean companies is simple,' he concluded. 'Lithuania is open, ready and eager to grow with you.'
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Korea Herald
2 days ago
- Korea Herald
[Shang-Jin Wei] Can Asia, Europe save world economy?
Countries around the world are confronting the same confluence of shocks. The continued breakdown of the global trading system, owing to a volatile US tariff policy, is now accompanied by the risk of disruptions to trade routes and oil production from military conflicts in the Middle East. Moreover, concerns about the safety of dollar-denominated assets are growing, because US President Donald Trump's 'big, beautiful' spending bill is expected to erode America's already-weak fiscal position. At the same time, the broad, geopolitically induced reshuffling of global supply chains continues, and the risk of climate and environmental breakdown has increased, especially now that the United States has withdrawn from the Paris climate agreement again. Given that everyone will suffer from these shocks, cooperation to ameliorate them should be a priority, especially for Asia and Europe. Both regions are heavily integrated into the global trading system, and both could be affected by the loss of US fiscal credibility. Many Asian countries' foreign-exchange reserves are heavily weighted toward dollar assets, and most of their external trade is invoiced in dollars. Similarly, climate change poses a major threat to all countries, but Europe, especially, has staked its future on the clean-energy transition. Simply put, the recent shocks threaten the foundation on which Asian and European countries have built their economic models: open trade, which itself is based on a rules-based system. The US has gone from being a rule-setter to becoming a rule-breaker. For example, Trump's misleadingly labeled 'reciprocal tariffs' explicitly violate the most-favored-nation principle, which prohibits any World Trade Organization member from maintaining different trade barriers for different countries except under a formal free-trade agreement. Trump has also violated the US commitment not to raise its tariff rates beyond WTO 'bound rates' — another cornerstone of the global system. Similarly, the US is undermining the dollar-centric system that Asian and European countries have long relied on for liquidity, trade financing, and financial risk management. The expected erosion of the US fiscal position, combined with Trump's capricious tariff policy, has cast doubt on the dollar's reliability. According to the non-partisan Congressional Budget Office, the budget bill that Trump wants Congress to pass will add an estimated $2.4 trillion to the $36 trillion of existing US debt (some 100 percent of US GDP in 2024). And with congressional Republicans poised to raise the debt limit by another $5 trillion, US federal government debt could reach 134 percent of GDP by the time Trump leaves office. Ernest Hemingway famously wrote that bankruptcy happens 'gradually and then suddenly.' Because the US has never technically defaulted, the recent rise in risk premia on government bonds can be said to fall within the 'gradually' phase. But investors must now consider the possibility of 'suddenly' coming sooner than previously thought. Rather than looking for separate hedging strategies, Asia and Europe would benefit more from collaboration. On the trade front, an enhanced framework between the European Union and the two big Asian trading blocs, the Regional Comprehensive Economic Partnership (RCEP) and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), would establish trading rules for almost the whole world — regardless of what the US does. The key to a successful framework would be to keep all the WTO rules that have proven effective in driving trade and prosperity for the past seven decades, including the most favoored nation principle. But Asian and European leaders should also seek to improve upon the WTO rules that are deficient, including those governing subsidies and the conduct of state-owned firms. They also would need to resuscitate the WTO dispute-settlement mechanism, perhaps tripling the number of Appellate Body judges. On the climate front, the danger now is that other countries (such as Argentina) may follow the US in exiting the Paris agreement. To head off that possibility, Asia and Europe should pursue a common carbon-tariff framework. If the world's two largest trading regions impose the same penalties on carbon-intensive imports, they will create a powerful incentive to stay the course on decarbonization. On international finance, the two regions can work toward a system that is more resilient to irresponsible behavior on the part of any single country. The goal is not to displace the US dollar as the dominant global currency, but to offer more instruments for risk management and diversification. For example, a new stablecoin could be pegged to the euro or one of the major Asian currencies. Central banks could form a network of currency-swap agreements that are independent of the US dollar. And countries could work toward a more robust multilateral debt-relief framework for low-income countries, building on cooperation among the European Investment Bank, the Asian Development Bank, the Asian Infrastructure Investment Bank, the African Development Bank, and the Paris Club of sovereign creditors. None of these solutions will be easy to achieve, of course, given the tensions between countries within each regional bloc regarding a variety of issues. Cooperation would require compartmentalization, with governments focusing squarely on providing global public goods. As challenging as this might seem, the alternative will be far costlier to Asia and Europe — and to the rest of the world. Shang-Jin Wei, a former chief economist at the Asian Development Bank, is a professor of finance and economics at Columbia Business School and Columbia University's School of International and Public Affairs. The views expressed here are the writer's own. — Ed.

Korea Herald
2 days ago
- Korea Herald
Heaven Gifts Releases Latest Sustainability Report
LONDON, June 30, 2025 /PRNewswire/ -- Heaven Gifts, a global vaping industry leader, releases its 2024 Sustainability Report, showcasing significant progress across five focuses during the past year — Sustainable Business and Ethical Governance, Product Safety and User Satisfaction, Climate Action, Employee Wellbeing, and Community Engagement. In the Report, Heaven Gifts announces a sustainability milestone that in its first-ever assessment by EcoVadis in December 2024, the company was scored 70 — outperforming 90% of all evaluated companies worldwide. Heaven Gifts owns and operates two of the world's leading vape brands ELFBAR and LOST MARY, and EcoVadis is a globally recognized sustainability ratings platform. Committed to compliance and self-regulation Heaven Gifts prioritizes integrity in its global expansion and advocates for the industry's self-regulation. In October 2024, the company's UK Advisory Board was established, bringing together experts from various sectors to provide strategic guidance for its compliant and sustainable development. Heaven Gifts was also the industry's first to sign the IBVTA (Independent British Vape Trade Association) Code of Conduct, reinforcing its dedication to accurate flavor descriptors and minimizing its appeal to unintended user groups. With responsible marketing and sales principles at the core, the company introduced a retail licensing system, which is now considered for legislation in the UK. It has also called for packaging and flavor standardization to stay ahead of the changing regulatory landscape. The brands' recycling programme "GreenAwareness" for discarded vapes has seen an outcome. As of December 2024, it had collected nearly 240,000 used vapes in the UK alone, weighing 7 tons. Consistently upholding product safety In 2024, Heaven Gifts invested RMB 40 million in its Innovation Lab, which now covers 3,000 square meters, and is equipped with over 350 sets of facilities, and staffed by some 100 experts. The lab is capable of conducting tests in line with global safety standards, including HPHCs (Harmful and Potentially Harmful Constituents), RoHS (Restriction of Hazardous Substances in Electrical and Electronic Equipment Directive), and REACH (Registration, Evaluation, Authorization and Restriction of Chemicals). The company and its flagship brands, ELFBAR and LOST MARY, have remained at the forefront of the industry by continuously adopting safer e-liquid ingredients and exploring more reliable materials to enhance product quality. Their R&D efforts span the entire product lifecycle and are supported by a systematic safety evaluation procedure. This procedure now covers 281 tests, including 142 on e-liquids, 22 on aerosols, 86 on device materials, and 31 on product reliability parameters. In product design, the company has taken a circular economy-oriented approach. ELFBAR 600V2 features an upgraded modular design that further simplifies automatic disassembly for easier recycling, while LOST MARY has reduced plastic usage by an average of 10 grams per mid-sized carton. Full product lifecycle carbon footprint verified Heaven Gifts' pursuit to become a better corporate citizen started in 2024 from its White Paper on Climate Action, outlining a clear roadmap guided by the Science-Based Targets initiative (SBTi). In the White Paper, the company is committed to achieving carbon-neutral operations by 2035 (Scopes 1 & 2) and net-zero emissions across the value chain by 2050 (Scopes 1, 2 & 3). In line with ISO 14067, Heaven Gifts applied Life Cycle Assessment (LCA) to quantify the full carbon footprint of five core products, helping identify carbon reduction opportunities in each phase — from raw material sourcing and manufacturing to transportation, consumption, and disposal — and providing solid data support for low-carbon designs. Notably, ELFBAR ELFA became the industry's first prefilled pod kit certified by ISO 14067. Heaven Gifts also spearheads the industry with a new functional unit — "puff count across full lifecycle" — to standardize emissions benchmarking. Attracting global talents and taking more social responsibility Under its "Tomorrow's Miracles" Guardian Program, Heaven Gifts has blended social influence into business operations. The company has carried out a range of initiatives, including environmental protection, community development, and all-staff volunteer activities. From 2022 to 2024, the company invested nearly 8 million RMB in public welfare, of which 5.96 million in improving community infrastructure and 2 million in ecological protection and restoration. The company's approximately 1,000 employees have contributed 772.5 hours to volunteering in environmental protection, community welfare, and support for underprivileged demographic groups. About Heaven Gifts Heaven Gifts, originated in 2007, was among the world's first brand owners and manufacturers of vaping products with atomizing solutions at its core. Between 2018 and 2021, the company leveraged its trading expertise to strategically transition from a trading platform to a brand owner, introducing leading global vape brands such as ELFBAR and LOST MARY. To date, Heaven Gifts and its harm reduction products are present in some 100 markets worldwide, serving over 50 million adult users in their smoking cessation journeys. Its flagship brands, ELFBAR and LOST MARY, hold leading market shares in major global regions.