Qualtrics & Ipsos Lead AI-Driven HR Innovation at HR Tech MENA Summit in Dubai
As the MENA region accelerates its digital transformation, the HR Tech MENA Summit is bringing together top HR leaders to explore the future of work – powered by AI, trust, and strategic innovation. Qualtrics, in partnership with Ipsos, takes center stage as the Platinum Sponsor, unveiling cutting-edge AI-powered solutions designed to redefine employee experience, retention, and leadership in 2025.
Qualtrics is making a powerful statement on the evolving role of technology in human resources. With AI transforming workplace dynamics, the summit serves as a vital platform for fostering visionary leadership, wellbeing, and the strategic blending of technology and human touch—the 'digital handshake.' Qualtrics' presence at the event is a clear signal of the brand's commitment to empowering organizations with data-driven tools that support long-term workforce success.
Rohan Sinha, Vice President of Sales at Qualtrics Middle East, emphasized the significance of the HRTech MENA Summit, citing the reasons they attend every year, ' It serves as a fantastic platform for connecting with HR leaders, innovators, and industry experts who are shaping the future of work in the region. The summit provides great opportunities to share insights on the latest trends in HR technology, particularly around the integration of AI and data analytics, which are crucial for enhancing employee experience and driving organizational success.'
Qualtrics' collaboration with Ipsos strengthens this mission. As a global leader in market and social research, Ipsos brings critical depth and context to the quantitative insights delivered by Qualtrics. Together, the partnership provides a richer picture of employee needs, behaviors, and aspirations—making it easier for companies to respond with agility and empathy.
As the Platinum Sponsor of HR Tech MENA Summit, Qualtrics is not only showcasing advanced technology but also championing a vision of the future where trust, wellbeing, and strategic innovation coexist. The event will bring together senior HR leaders, decision-makers, and digital transformation experts from across the region to share best practices, discuss challenges, and explore solutions that will define the workplace of tomorrow.
Qualtrics identify three key trends and challenges in the MENA region that they offer solutions for. Firstly, there is widespread curiosity and apprehension around AI adoption, particularly regarding its influence on employee trust and job security.
Secondly, with attrition rates rising across industries, data-driven strategies for retention are no longer optional—they're essential.
Finally, building organizational trust through transparency, authenticity, and consistent leadership has become a top priority in the face of shifting employee expectations.
At the HR Tech MENA Summit, Qualtrics and Ipsos will support a keynote session delivered by James Tarbit, Global Head of Employee Experience, Ipsos titled 'The 3T's of the Workforce World: Trust, Talent & Technology.' The keynote is scheduled on Day 1 from 10:00–10:15 AM and is expected to set the tone for discussions around trust-building in a tech-first workplace. The presentation will offer insights into how employers in the MENA region can lead with empathy while leveraging analytics for better decision-making.
According to Qualtrics, the 'digital handshake' is more than a metaphor—it's a mandate. As organizations integrate smart technology into HR processes, it is imperative to maintain the human element, ensuring that employees feel heard, valued, and supported. Solutions from Qualtrics enable companies to monitor employee sentiment in real time, identify at-risk segments, and take proactive steps toward cultivating a resilient, purpose-driven workplace culture.
The countdown has begun, and Qualtrics, in partnership with Ipsos, invites attendees to experience the future of HR technology at the HR Tech MENA Summit in Dubai. Don't miss the chance to see how the region's top solution providers are transforming employee experience through innovation, insight, and intentional leadership.
Prev Post
QE2 Unveils Midweek Staycation for UAE Residents
Comments are closed.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
20-05-2025
- Zawya
Building the future: Priorities for construction sector in Gulf region
Gulf construction firms are at a pivotal moment, driven by the scale, speed, and complexity of growth across the region. As the Gulf races to deliver over $1.5 trillion in transformative projects, firms are being called on to build faster, smarter, and more sustainably than ever before. A new white paper from Versatile International, 'Construction in 2025: Paving the Way to 2030 and Beyond,' offers a strategic roadmap for the future - defining four clear priorities that construction firms must embrace to remain competitive and future-ready. The white paper draws on insights from Versatile's inaugural Construction Pulse Survey, conducted by Ipsos, which engaged senior construction professionals across the UAE and Saudi Arabia. While the data highlights key pressures and expectations, the paper's core focus is on actionable strategies to help the sector lead the next phase of growth. 'There's huge ambition in the Gulf right now and the construction sector is right at the centre of it,' said Marco Fahd, Chairman and CEO of Versatile International. 'However, the way we build needs to catch up. The good news is, we're already seeing some of the most ambitious and forward-thinking projects in the world taking shape right here in the Gulf - and that momentum is only growing.' The four strategic priorities outlined in the white paper are: 1. Embracing AI and automation as essential enablers of efficiency. According to the report, 57% of construction professionals in the UAE and KSA see AI and automation as the most significant trends influencing the sector. In the UAE, this rises to 61%, reflecting a more advanced digital transformation journey. Already, 60% of firms are integrating AI-powered tools into project management processes - though barriers such as inconsistent adoption and high upfront investment remain. 2. Embedding sustainability at every stage of delivery. In the UAE, 72% of surveyed professionals already rank sustainability as a top priority, with 31% doing so in Saudi Arabia - an emerging but rapidly growing focus. More than half of the respondents are prioritising local sourcing to improve supply chain resilience. At the same time, 64% of UAE-based professionals cited regulatory changes as a pressure point as firms work to align with national decarbonisation goals. 3. Reimagining supply chain models for resilience. The report finds that 55% of professionals now prioritise regional supply chains, while nearly half still value international procurement for specialist materials. This trend reflects a move toward hybrid models that balance reliability, quality, and cost. 4. Building future talent pipelines and reducing inefficiency. Rework is now the leading cause of project cost inflation, cited by 57% of respondents. This is often linked to gaps in planning, training, and workforce capabilities. Meanwhile, 42% of firms say they allocate 5–10% of their budgets to rework contingencies. Labor shortages - especially in skilled trades - are a growing concern, with 56% anticipating continued challenges over the next decade. Firms are increasingly turning to automation and skills development to close the gap. These priorities offer a blueprint for a sector under transformation. They reflect not just challenges to overcome, but opportunities to lead - with data from the Construction Pulse Survey providing the rationale behind each focus area. The white paper also brings together a diverse range of voices - including developers, architects, engineers, contractors, and consultants - to provide a multi-dimensional view of where the industry stands, and where it's headed. Versatile International is the Middle East's first fully integrated project management consultancy, specialising in destination-scale real estate development projects. With offices in Dubai and Riyadh, the company provides asset developers with supply chain certainty, risk mitigation, and procurement excellence. Versatile International is part of the Versatile Group, Australia's leading end-to-end real estate development and construction company. – TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
Hi Dubai
13-05-2025
- Hi Dubai
HR Tech MENA Summit 2025 Opens in Dubai with Focus on Future-Ready Workplaces
The HR Tech MENA Summit 2025 launched in Dubai with a powerful opening, uniting regional HR and tech leaders to shape the future of work through innovation, collaboration, and digital transformation. Hosted by QnA International, the summit brought together CHROs, CTOs, CIOs, and digital strategy experts from across the MENA region. Over two days, the event will explore emerging technologies, evolving workforce needs, and the critical role of human leadership in a tech-driven era. Sidh NC, Director of QnA International, emphasized the event's decade-long impact, calling it 'the region's most premier and prestigious platform' for HR leaders. He noted that with AI adoption now at 76% in the region, focus must shift to strategic workforce planning, digital upskilling, and enhancing employee experience. Leadership expert Dr. Oleg Konovalov delivered the keynote address, urging HR leaders to rise as visionaries, not just managers. 'AI cannot replace leaders,' he said, stressing that true leadership looks beyond data and focuses on future potential. James Tarbit, Global Head of Employee Experience at Ipsos, reinforced this message in his talk on the '3Ts' of future workplaces: trust, talent, and technology . He described them as foundational pillars, not trends, for building high-performing organizations. As digital disruption accelerates, the summit serves as a timely platform for leaders to reimagine the workplace, blending technology with human insight to stay ahead in a rapidly shifting world. News Source: Emirates News Agency
Zawya
12-05-2025
- Zawya
Qualtrics & Ipsos Lead AI-Driven HR Innovation at HR Tech MENA Summit in Dubai
Dubai, UAE: As the MENA region accelerates its digital transformation, the HR Tech MENA Summit is bringing together top HR leaders to explore the future of work - powered by AI, trust, and strategic innovation. Qualtrics, in partnership with Ipsos, takes center stage as the Platinum Sponsor, unveiling cutting-edge AI-powered solutions designed to redefine employee experience, retention, and leadership in 2025. Qualtrics is making a powerful statement on the evolving role of technology in human resources. With AI transforming workplace dynamics, the summit serves as a vital platform for fostering visionary leadership, wellbeing, and the strategic blending of technology and human touch—the 'digital handshake.' Qualtrics' presence at the event is a clear signal of the brand's commitment to empowering organizations with data-driven tools that support long-term workforce success. Rohan Sinha, Vice President of Sales at Qualtrics Middle East, emphasized the significance of the HRTech MENA Summit, citing the reasons they attend every year, 'It serves as a fantastic platform for connecting with HR leaders, innovators, and industry experts who are shaping the future of work in the region. The summit provides great opportunities to share insights on the latest trends in HR technology, particularly around the integration of AI and data analytics, which are crucial for enhancing employee experience and driving organizational success.' Qualtrics' collaboration with Ipsos strengthens this mission. As a global leader in market and social research, Ipsos brings critical depth and context to the quantitative insights delivered by Qualtrics. Together, the partnership provides a richer picture of employee needs, behaviors, and aspirations—making it easier for companies to respond with agility and empathy. As the Platinum Sponsor of HR Tech MENA Summit, Qualtrics is not only showcasing advanced technology but also championing a vision of the future where trust, wellbeing, and strategic innovation coexist. The event will bring together senior HR leaders, decision-makers, and digital transformation experts from across the region to share best practices, discuss challenges, and explore solutions that will define the workplace of tomorrow. Qualtrics identify three key trends and challenges in the MENA region that they offer solutions for. Firstly, there is widespread curiosity and apprehension around AI adoption, particularly regarding its influence on employee trust and job security. Secondly, with attrition rates rising across industries, data-driven strategies for retention are no longer optional—they're essential. Finally, building organizational trust through transparency, authenticity, and consistent leadership has become a top priority in the face of shifting employee expectations. At the HR Tech MENA Summit, Qualtrics and Ipsos will support a keynote session delivered by James Tarbit, Global Head of Employee Experience, Ipsos titled 'The 3T's of the Workforce World: Trust, Talent & Technology.' The keynote is scheduled on Day 1 from 10:00–10:15 AM and is expected to set the tone for discussions around trust-building in a tech-first workplace. The presentation will offer insights into how employers in the MENA region can lead with empathy while leveraging analytics for better decision-making. According to Qualtrics, the 'digital handshake' is more than a metaphor—it's a mandate. As organizations integrate smart technology into HR processes, it is imperative to maintain the human element, ensuring that employees feel heard, valued, and supported. Solutions from Qualtrics enable companies to monitor employee sentiment in real time, identify at-risk segments, and take proactive steps toward cultivating a resilient, purpose-driven workplace culture. The countdown has begun, and Qualtrics, in partnership with Ipsos, invites attendees to experience the future of HR technology at the HR Tech MENA Summit in Dubai. Don't miss the chance to see how the region's top solution providers are transforming employee experience through innovation, insight, and intentional leadership. Rohan Sinha, Vice President of Sales at Qualtrics Middle East About QnA International QnA International LLC is a leading global B2B event organizer, continuously innovating the knowledge and events business for more than a decade. With a growing portfolio of conferences, summits, and training—ranging from Trade Finance to Travel & Tourism, Technology, Supply Chain Finance, Destination Weddings, and Human Resources—QnA International caters to a wide range of industries in correlation with the present and future demands of the global economy. Headquartered in Dubai, UAE, the company organizes B2B events around the world, including expertise in delivering world-class events in destinations like the UAE, Saudi Arabia, Qatar, Mexico, India, Greece, Thailand, Georgia, and Indonesia.
