8 Video Marketing Trends You Need To Watch Out For (2025)
If your marketing strategy doesn't include video in 2025, you're already playing catch-up. From TikToks to livestreams to those 45-second explainers you barely blink at before clicking 'Add to cart,' video is everywhere — and it's not slowing down.
But here's the thing: what worked two years ago might now feel clunky or out of touch. The platforms have changed, the audiences are more selective, and the bar for engagement is sky-high. That's why it's crucial to stay on top of the latest video marketing trends — not just to 'keep up,' but to actually connect with people in a meaningful way.
Digital Video Marketing Trends to Watch in 2025
So, what's worth watching this year?
1. AI Isn't Just a Buzzword Anymore
Sure, AI video tools used to sound like sci-fi. Now? They're your assistant director. Such tools are helping creators script, generate, edit, subtitle, and even voiceover their content — often in minutes.
But no, it doesn't mean marketers are turning into robots. It means we can finally focus more on the creative side — the storytelling — while AI handles the repetitive bits.
And if you're tracking social media marketing trends, you'll notice most of them rely on short, smart, AI-assisted video content that performs well across platforms.
2. Welcome to Shoppable Video
Remember the days when we used to look up product reviews separately before buying? Now, you just tap on the lipstick someone's wearing in a video and add it to your cart.
Shoppable videos are blending storytelling with shopping in dangerously seamless ways. Beauty brands, fashion labels, and even tech companies are embedding interactive elements directly into videos, so viewers can buy without leaving the stream.
3. Vertical Is the New Default
Horizontal still has its place — especially for long-form YouTube content — but the reality is, we live in a vertical world now. Most people are watching on their phones, and the 9:16 aspect ratio is more than just a trend. It's the new normal.
What's really happening in 2025 is a shift in how stories are told in short-form. It's not just about trimming a long video. Creators are planning specifically for short, punchy content that hooks you in the first 3 seconds.
And if you're stitching multiple short videos into one for Instagram or Shorts, it's helpful to know how to merge videos in Windows 10 or macOS without pulling your hair out over compatibility or file size.
4. Livestreaming Got Smarter
In 2025, livestreams are slicker, more strategic, and often, way more engaging. Brands aren't just winging it anymore — they're planning real-time launches, interviews, and Q&As like full-on productions.
Livestream shopping events are especially hot, combining product demos with flash deals and real-time viewer questions. Think of it like QVC meets Twitch — but for literally any product or industry.
What's changed most is that the stream itself is now a content pillar, not just a marketing side project.
5. LinkedIn Is Quietly Becoming a Video Powerhouse
Yes, LinkedIn. The platform once known for awkward headshots and congratulating strangers on job changes is now one of the most effective places for B2B video content.
In 2025, more companies are using LinkedIn for quick thought leadership clips, behind-the-scenes content, and even video resumes. It's not flashy, but it's real. And when your CMO shares a 60-second video explaining your company's new direction, people actually stop to watch.
6. Mute Buttons Rule the World
Most people are watching videos with the sound off. On the bus. At work. In bed while pretending to sleep. So if your video relies on voiceover to make sense? That's a problem.
This year, marketers are focusing more on strong visuals, animated text overlays, and captions that don't look like an outdated karaoke screen. Sound-off viewing isn't an accessibility feature anymore — it's the default viewing mode.
So when creating content, ask yourself: 'Will this still make sense if I don't hear a word?' If the answer is no, time to rethink your format.
7. SEO for Video
We all know Google loves video. But what's new in 2025 is how much video content is directly tied to search results. Think featured snippets that play videos, question-based YouTube videos popping up in the 'People Also Ask' section, and even voice search pulling from transcripts.
If you're serious about video marketing, optimizing your videos for search engines is no longer optional. Use searchable titles, natural speech in your audio (so transcripts hit keywords), and embed content on your site.
8. Perfect Is Out. Authentic Is In.
Here's one of the best video trends: people are finally over perfect content. Yes, high production value still has its place — but audiences are craving authenticity.
The video of your team awkwardly unboxing a new prototype, or a founder ranting about a lesson they learned the hard way? That's the stuff people remember. It's raw. It's human. And honestly, it often performs better than the overproduced ad with a $20k budget.
Brands in 2025 are building trust by letting their guard down. Behind-the-scenes clips, outtakes, casual vlogs — it's all fair game now. In other words: keep it real.
Wrapping Up
Video marketing in 2025 is about showing up right. That means keeping pace with fast-moving platforms, experimenting with new formats, and — most importantly — staying human in how you connect.
You don't have to reinvent your entire strategy overnight. Start small. Try a new format, test interactive elements, or repurpose blog posts into videos. The important part is staying curious and paying attention to what actually resonates with your audience.
Like this:
Like
Related
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Scottish Sun
31 minutes ago
- Scottish Sun
Love Island star reveals he's getting a hair transplant as he shaves head after ‘struggling for years'
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) LOVE Island star Wil Anderson has revealed he's undergoing a hair transplant after 'struggling for years' with hair loss. The 24-year-old shared a picture of his shaven head as he prepares for surgery, heading to a specialist clinic in Kent for the procedure. Sign up for the Entertainment newsletter Sign up 5 Wil has shared he is undergoing a hair transplant Credit: Instagram 5 The 24-year-old Love Islander said he had been 'struggling for years' Credit: Instagram 5 Wil's decision was supported by girlfriend Uma Credit: Rex He also posed with his doctor at KSL Clinics, who previously did the hair transplant of radio DJ Dean McCullough before he entered the I'm a Celeb jungle last year. Sharing before and after photos, Wil explained that, despite his young age, he has been dealing with a receding hairline 'for years' and wanted a permanent solution. He wrote: "After many years of using various methods to help mask my hair loss, I've decided to go for a permanent solution. "Even though this is a permanent solution it still requires consistent use of hair care products to maximise results. 💆♂️" Promising he would "keep you guys posted on my journey", he thanked the clinic before declaring: "Now time to rest up and recover." Fellow 2024 Love Islander Ronnie Vint was first to send his support, writing: "Yes brother 👏" in the comments. His girlfriend, Uma Jammeh, also shared her celebration of the decision, simply writing: "Yay!!!!!" in the comments too. However, others were confused by the star's decision, with one writing: "i thought his hairline was sound tbf" Another added: "What is wrong with going bald?? 🤷🏼♀️ Some extremely attractive bald men" prompting another to add "he would have looked amazing bald." Wil's decision comes after he and Uma moved into their swanky new home in London – less than a year after getting together on Love Island. Love Island's Wil Anderson and Uma Jammeh reveal their incredible new London home with stunning city views and marble floor Uma entered the show as a bombshell but ended up quitting the show shortly after Reuben Collins tried to swipe her in a coupling up and Wil was dumped from the island. Rather than stay with Reuben, Uma instead announced that she would be leaving too, and they've been together ever since, The duo shared videos of their new pad in May, boasting panoramic views of the city and floor-to-ceiling windows. Uma has also become the face of a six-figure ad campaign for L'Oreal Paris, being branded their "Chief Gloss Officer". 5 Uma and Wil have been together for a year Credit: Rex
Scottish Sun
an hour ago
- Scottish Sun
I made money & partied every day until terrible decision during Covid made me change everything, reveals Rita Ora
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) SHE broke strict lockdown rules to host her boozy 30th bash, but four years on Rita Ora says her birthdays are a lonely affair. The singer reveals that the milestone birthday in November 2020 sparked a major U-turn that saw her overhaul her health and focus on work. And it seems to have paid off. 6 Rita Ora says she has calmed down since she hosted a controversial party to celebrate her birthday Credit: The Mega Agency 6 Rita's new approach has led to her overhauling her lifestyle for the sake of her happiness and her health Credit: Instagram 6 Rita has been married to Hollywood director Taika Waititi for the past three years Credit: Getty She has just released song Heat, filmed movie Voltron with Superman actor Henry Cavill and this week posed in a bikini from her successful Primark collection. Rita said: 'My work ethic, I'm proud of it. I think it's higher than other people's in a lot of different ways. 'I always want to break boundaries and inspire people, that's always been my goal. 'And I do sacrifice a lot of things to do that, like I don't see my family as much. "I have lonely birthdays. I miss Christmases. It's a lot of sacrifices to do this. 'I just came off this three-and-a- half-month shoot in Australia for a huge film called Voltron, which is a big-budget movie. 'It's not easy doing these things and then also making a record on the weekends, which is the only days I have off. 'If you're willing to do the work, nothing is impossible. I really do believe people can do it all.' Her new attitude to life is a far cry from in her twenties when the Hot Right Now singer admits she was dazzled by the fame and fortune she had created for herself. It is perhaps why she thought it was acceptable to splash out thousands of pounds on her party at Casa Cruz, in London's Notting Hill, for all her mates when the UK was in its second strict Covid lockdown. 6 Rita flouted lockdown rules to throw an expensive party and was forced to pay a fine Credit: Eroteme 'Confident in my choices' Not only had the venue been paid to flout the rules, the star's security team had ordered the CCTV cameras to be turned off. Rita ended up paying a £10,000 fine. Talking about her hellraising days, Rita, who grew up in West London after her family moved there from Kosovo when she was a baby, admitted: 'I made money, I didn't come from money, and I just really was living every day like it was my last, with no care about what was going to happen the next day. 'I regret not being a bit more considerate, I would say, with myself, my body, my mental health, but also others. !I was always respectful and appreciative of others, but I was like, 'This is what we are doing and that's that'. 'I never really understood, I guess, how much responsibility I had for other people, like my fans, how much I inspire people or, I guess, the pressures we have to keep people on the right path. 'I think a lot of people were looking up at me, looking for me to give them a lot of answers, and I didn't mentally digest that. 'I was just living, going and going and not stopping. 'But it's hard for me too. I think for anyone in my position to wake up one day and you're like, 'Oh, wow, I have all these people that are depending on me to really give them inspiration'. I'm also human. 'But now I feel like it's something that I take pride in.' I don't want to stop feeling good. That's the one thing I care about. Rita Ora The backlash over her bash, after which her father give her a ticking-off - was the catalyst for change. On the Reign With Josh Smith podcast, Rita explained she felt 'old' and decided to get her 'life in check'. She said: 'When I turned 30 a lot changed. My body was just not reacting the same and I was not eating healthily. "I was getting sick all the time. I couldn't do more than two, three shows in a row - and usually I could do a whole week of shows if I needed to. 'I was like, 'OK, I want to just try to simply eat a little healthier'. So I would do cauliflower rice instead of rice. I would change things a little bit. Rita's routine 'I don't want to become a health guru or anything, but during that time I was really seeing my body reacting differently. 'And then I was like, 'Oh, let me lift some weights'. And now I'm really obsessed with my weekly routine.' That routine involves 'exercise, ginger shots and supplements' and being 'mentally present'. Rita says her mum Vera, a psychiatrist, helped too. The singer explained: 'She never forced therapy on us, but there was always that essence of maybe you should speak to somebody. 'And I did. Now I've just got really cool, great tools and I just feel more confident in my choices. I do have the best relationship with myself than ever before, I really do. 'It's also made other relationships stand out that were not healthy. "And those people now are angry, but that is their problem and not mine. 'I find that when you have that relationship with yourself, everything changes, you know? 'You find things come to you that you're like, 'Whoa, how have I blocked that out?'. But it's taken me a while, and I'm still working on it. "I don't want to stop feeling good. That's the one thing I care about.' 6 Rita says she is confident in all the life decisions she has made in recent years Credit: Alamy Happily married Rita, who married Hollywood filmmaker Taika Waititi, 49, in 2022, has also slowed down — after a fortune teller, who only works with high- profile clients, suggested she do this. She told the podcast: 'She said to me, 'Your life is like a pile of sand in your palm and it can go through your fingers at any moment'. 'It's about how you protect your one pile of life in the palm of your hand and make sure you move slowly and steadily. 'That always stuck with me. I used to rush to things and be like, 'I want it now'. 'I'm trying to move a bit more steadily and not react so much because once you react impulsively, it's usually something you'll end up regretting, right? 'I try my best to just take a second before I respond to things. And that's helped me a lot.' 6 Rita is excited about making a pop music return for latest single Heat, pictured with Will Smith Credit: Splash After a few years away from the charts, Rita's new summer hit Heat makes a return to unadulterated pop after her last, very personal, album You & I charted her romance and marriage to Taika. She said: 'My last record was amazing, in my opinion, because it had depth and a storyline, and it was about love. "I got married and I really was inspired by my relationship, and it just was where I was at in my life. "And now I'm at a point where I love my partner, love my relationship.' Laughing, Rita added: 'But f*** that. I just want to be in the moment and have fun and think about what I want to feel like when I'm in Ibiza with my friends, drinking a Chardonnay with ice, having the sun beaming down, SPF making me sweat. 'How do I want to feel when I'm drunk in the day? 'And that was how Heat happened. I had the best time making this record. 'I love the idea of the fact I'm speaking, it's like sex on sight, it's intentional, it's direct, it's kind of cheeky, it's rude, it's iconic.' Kind of like Rita herself.
Scottish Sun
an hour ago
- Scottish Sun
I had 14 miscarriages before finding a couple who promised to change my life, but it fell apart after my baby was born
MUM'S HEARTACHE I had 14 miscarriages before finding a couple who promised to change my life, but it fell apart after my baby was born Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A WOMAN has bravely shared how her dream of becoming a mother after losing 14 babies was brutally snatched away. Kirby Hood, 36, said she was blindsided when the woman she trusted to be her surrogate mother kicked her out from the hospital after changing her mind at the last moment - and deciding to keep the newborn. Sign up for Scottish Sun newsletter Sign up 2 Kirby Hood, 36, has bravely opened up about her heartbreak after a surrogate couple turned her life upside down Credit: INSTAGRAM/diary_of_kirby 2 The photographer had battled infertility for more than a decade, enduring 14 miscarriages Credit: INSTAGRAM/diary_of_kirby Kirby, a photographer from Queensland, Australia, had battled infertility for more than a decade, enduring loss after loss, before the ''experienced surrogate'' offered her what she called ''the chance of a lifetime''. ''I trusted her, and she kept my baby after leading me on for nine months believing that the baby would be coming home with me,'' the devastated 36-year-old told Daily Mail Australia. ''My baby was born in February and I'm only just coming up for air. ''I have everything in writing - the card she gave me offering to be my surrogate, the paperwork from the lawyers, and all the texts.'' Kirby attended doctors' appointments regarding the pregnancy, and viewed ultrasounds - all with the encouragement of the surrogate - and covered all the medical costs throughout the process. Excited for the new chapter ahead, she threw a baby shower, held a gender reveal party and documented her journey to motherhood on social media. The birth mother even attended the gender reveal party and met all of Kirby's close friends and family who ''wanted to touch her tummy and fuss around her''. Kirby, a newborn photographer, first met the surrogate, who lived in her local area, in 2019. She was told that this would be the surrogate's "third and final child". In September 2021, the woman rebooked for some family photos, and in 2022 Kirby was booked again as the woman was entering her first surrogacy journey, and Kirby was hired as her photographer to capture the special moment. Katie Price reveals she's secured LOOKALIKE egg donors and American sperm donor in bid to have baby number six The Gold Coast photographer said that having witnessed the woman faithfully fulfil her surrogate role for someone else, she trusted her to do the same again. Meanwhile, Kirby continued with her own quest to become a mother and underwent an embryo transfer. Unfortunately, after meeting a family through an IVF group, she suffered a miscarriage in 2023. Uber Eats order that changed everything ''During the early days of my loss I made an Uber Eats order and the surrogate's sister was the Uber Eats driver. ''She said to her sister, 'Hey it's Kirby, your photographer friend - jump in the car and come for a run to drop this order off'.'' After opening the door, Kirby met the birth mum who had a package with chocolates, magazines, flowers and a card - and they hugged, as Kirby burst into tears. The card said: "When the time comes, you know I'm good for it. Love to be your surrogate.'' The two kept in touch about a potential surrogacy, but Kirby eventually came to the conclusion that she did not want to risk more potential heartbreak. However, a call out of the blue changed everything. Whilst at work, the photographer received a Facetime call from the surrogate - who announced she was having a baby. Confused, Kirby asked if the woman had transferred eggs without her knowing. She explained she had accidentally fallen pregnant with her partner, but they do not want another kid. ''At first I was cautious - how does this work? How does this happen? I'm pretty sure you can't just cook a baby for someone and just hand it over. ''Aren't there laws? I only knew of the laws of surrogacy [not adoption].'' In a state of shock, Kirby handed the phone to her mum who was at the photography studio at the time. ''Mum said: 'What does this mean?', and the surrogate said: 'It means Kirby is going to be a mama,' and I just bawled.'' What is surrogacy? Surrogacy is the name given for a type of pregnancy where a woman carries and gives birth to another person's baby. The surrogate mother is then expected to give up the baby at birth, so it can be raised by the couple who originally wanted the baby. Surrogacy is often an option for those unable to have children themselves, or for same sex couples. According to surrogacy charity Childlessness Overcome Through Surrogacy (COTS), there are two different types of surrogacy. Traditional surrogacy: When the surrogate uses her own egg fertilised with the intended father's sperm. Gestational surrogacy: The surrogate carries the intended parent's genetic child conceived through IVF, for which specialist doctors are needed. How are surrogate babies conceived? In traditional surrogacy procedures, the egg is artificially inseminated using a syringe. Gestational surrogacy is carried out through IVF. During this in vitro fertilisation process, the egg is removed from the woman's ovaries and fertilised with sperm in a laboratory. The embryo is then planted in the surrogate's womb to grow and develop. This procedure must be carried out by specialist doctors and the biological mother is required to still have working ovaries. The birth mother showed Kirby the living children on Facebook that she still followed and the families that were successful from her donations. However, given the situation had changed from a standard surrogacy to an agreement to hand over a baby that was both conceived and carried by the birthing mother, Kirby sought legal advice. Here, she was told that if the parents didn't want to keep the baby, the newborn had to go to foster care and would be assessed a fair order and placed with a registered family. Kirby then contacted the woman to pass on that disappointing news - but she already had an alternative plan. ''She told me that was rubbish and that I can be on the birth certificate as a same-sex couple, and so with a lawyer we drew up parentage orders,'' she said. As part of that, you can legally name [the baby] before birth so it's in the paperwork. Kirby decided to name her daughter-to-be Xanthe and the pair agreed she was going to be at the birth. Left all alone Then came another shock. Throughout the long process of trying to become a mum, Kirby's husband had been by her side, but just when it appeared imminent, he suddenly moved out. Up until then, he had been to the scans and even had the ultrasound photo made into a keyring he carried around. But he walked out the weekend after Father's Day. ''I have lost 14 babies and it was too much for him. ''He told me two IVF rounds before that he was done, but I didn't want to listen, I just wanted one more chance to try.'' Heartbroken Kirby called the surrogate and her partner to tell them her husband had left, but they said they had no issues with her being a single mum and assured her everything remained on course. Needing to generate enough money as a sole income earner to be able to support herself and a baby, Kirby threw herself into work. Things felt off Kirby Hood However, after she missed one of the scans as a birth shoot took 10 hours and overlapped with the appointment, the birth mother sent her a text questioning Kirby's priorities. Although she was feeling ''there were red flags'', Kirby ''didn't want to believe anything may be wrong''. A few weeks prior to the birth, Kirby was asked to meet the couple in a nearby park, where they told her that they no longer wanted her at the birth, explaining it was for minor medical reasons. It was at this point that she started to have serious doubts, wondering whether the couple had had a change of heart about handing the daughter over. On the birth day, she received a message that told her the baby had arrived, and she drove to the hospital - although, totally unsure what to expect when she got there. ''Things felt off, and I knew it wasn't happening,'' she admitted. Kirby asked for a social worker to be present, but was instead asked to leave. As if she ''was a danger'', the hospital went into lockdown and Kirby left before bawling in her car. Two days later, the birth mother called Kirby to notify her that Child Services were involved now and there's nothing she could do about it. Kirby spent long hours contacting authorities, trying to track the baby down so she could be considered as a legal parent. But it wasn't until weeks later that she found out the couple had not given the child up - and had instead made the decision to keep the little girl after all. ''Someone sent me a screenshot of the surrogate's Facebook where she had announced the birth of her little girl. ''I wasn't angry, just hurt. If they changed their minds, why didn't they just tell me? ''Of course, I would have been upset, but I would have understood. I know how hard it is to lose a baby. I would have understood.'' Kirby has not heard from the couple since March, and they have refused her requests that they refund the thousands of dollars she had forked out on medical costs and baby equipment. They said they they will her in court, Kirby told the publication. ''But I want people to know about it, about what happened and for legislation to be changed. ''I just don't want anyone else to ever feel like this.''
