Disney and Amazon (AMZN) Form a New Partnership to Improve Ad Targeting
Confident Investing Starts Here:
Interestingly, the deal was announced at the Cannes Lions advertising event, where both companies explained how this partnership brings together Amazon's shopping data with Disney's large streaming audience. For example, a pet food brand could target consumers who buy pet supplies on Amazon and watch pet-related shows on Disney platforms. Matt Barnes, VP of programmatic sales at Disney, highlighted how this partnership increases access to both inventory and viewer data, which ultimately helps advertisers drive better results.
The new ad tools are expected to launch in the third quarter of 2025 and will be available internationally. Advertisers using Amazon's DSP will also get access to Disney+ content in countries like the UK, Germany, France, Spain, and more. According to Kelly MacLean, VP of Amazon DSP, this partnership benefits everyone, as brands reach the right people, Disney makes better use of its ad space, and viewers receive ads that are actually relevant to them.
Which Stock Is the Better Buy?
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Bloomberg
19 minutes ago
- Bloomberg
Don't Be Seduced by Zero-Sum Thinking About the Economy
One idea unites the left and right lately: a zero-sum view of the world. Unfortunately, nice as it would be to hail a rare instance of ideological harmony, both sides are very much mistaken. The zero-sum view manifests itself in both rhetoric and policy, with the left aiming to redistribute from the rich to the poor, and the right from foreigners to natives. This is a strange preoccupation, since today's world economy is not zero sum. It is not without its problems — there are pockets of scarcity and widespread uncertainty — but real wages and wealth are increasing, as is our standard of living.
Axios
an hour ago
- Axios
Brands are trying to get to your door in 15 minutes or less
The dream of instant commerce is getting closer to reality — not necessarily because technology is improving, one company says, but simply by being nearer to more people for faster delivery. Why it matters: We're used to instant gratification in our entertainment and human interaction — but still have to wait for our stuff, unless we're willing to deal with the burden of getting up off the couch and getting it ourselves. That's changing. Driving the news: Last month Disney took the wraps off a partnership with delivery service GoPuff, offering custom mini-stores tied to its properties. An on-screen QR code takes viewers to the storefront, letting them purchase select items within 30 seconds for delivery in as little as 15 minutes, depending on their location. Zoom out: 25 years ago, the dream of both TV and Internet commerce was one-click shopping — hit a button on a remote and automatically buy what you saw on screen for immediate delivery. There was even an industry shorthand for the technological and commercial goal: "Rachel's sweater," as in, being able to click and immediately buy the clothes Jennifer Aniston's character wore on the then-smash hit "Friends." Society hasn't quite achieved that dream, yet, but it's closer. What they're saying: "I can go from seeing an advertisement to having it in your hand in literally 15, 20 minutes," GoPuff co-CEO Yakir Gola tells Axios. The company's hundreds of "micro-fulfillment centers" cover most major U.S. cities. They're positioned as a source for "everyday essentials," Gola says; top products include eggs, water and paper towels. Yes, but: Brands are starting to drive demand, too, either in the form of the Disney deal, or in white-label arrangements where GoPuff handles back-end fulfillment. Starbucks has even piloted a program where baristas it trains make drinks inside GoPuff fulfillment centers for rapid delivery. The intrigue: A number of retailers are piloting programs with drones and delivery robots, aiming to get products faster from store to door. GoPuff's Gola says the company's gone a different route, with internal development of software and AI tools to optimize how deliveries are batched and dispatched. Others have the same idea. Walmart — the world's largest retailer — says it is also using AI plans to speed up delivery times, and plans to bring 3-hour delivery to 95% of U.S. households by the end of 2025. The bottom line: We're getting closer to an era where it's faster for people to bring things to you than for you to go get it yourself.
Tom's Guide
an hour ago
- Tom's Guide
When is 'The Fantastic Four: First Steps' coming to streaming? Here's our best guess
"The Fantastic Four: First Steps" sees a new incarnation of Marvel's First Family making their big debut, and the MCU's final movie of 2025 seems to be another strong outing (after "Thunderbolts"). "The Fantastic Four: First Steps" takes us back in time to a retro-futuristic world, introducing us to the group — Reed Richards/Mister Fantastic (Pedro Pascal), Sue Storm/Invisible Woman (Vanessa Kirby), Johnny Storm/Human Torch (Joseph Quinn) and Ben Grimm/The Thing (Ebon Moss-Bachrach) — as they defend the Earth from a terrifying presence: Galactus (Ralph Ineson). The movie's already on its way to success: at the time of writing, it's bested James Gunn's "Superman," earning a higher Rotten Tomatoes score than the DCU summer blockbuster. And, given the amount of hype behind "Fantastic Four: First Steps," box office success seems bound to follow. If you can't make it to the movies to see the new "Fantastic Four" movie anytime soon, we don't currently have a "Fantastic Four: First Steps" streaming date just yet. That said, below I've made an educated guess at when the movie might be available to watch at home. At the time of writing, the only way to see "The Fantastic Four: First Steps" is by heading to your nearest movie theater. It only hit the big screen on July 25 (or July 24, in the U.K.), and that's likely where it'll stay for some time. And before it makes its streaming debut, the "Fantastic Four's" new adventure will first hit premium video-on-demand (PVOD) storefronts like Amazon or Apple. Like I mentioned, we do not yet have a streaming release date for "The Fantastic Four: First Steps," but I have an idea of when the movie might land on Disney Plus. Right now, I'm predicting "The Fantastic Four: First Steps" will come to Disney Plus in (or around) October 29, 2025. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. That's based on the average length of time we've waited for recent Disney releases to come to Disney's streaming services. For example, Rami Malek thriller "The Amateur" recently came to Hulu (and Disney Plus, outside the US) 98 days after it hit the big screen. "Snow White," meanwhile, came to Disney Plus 83 days after it premiered, whilst "Captain America: Brave New World" landed on May 28, 104 days after it first hit theaters. Looking further back, we waited 97 days to stream "Mufasa: The Lion King," and 106 for "Moana 2". So, if we assume we'll wait around 90-100 days to stream "The Fantastic Four: First Steps" on Disney Plus, we arrive at that potential Disney Plus release date of Wednesday, October 29, 2025 (hence my guess above). Nothing official has been confirmed by Disney, though, and if this new Marvel release approaches "Deadpool & Wolverine" levels of box office success, there's every chance Disney might keep it in theaters a little longer. As soon as we get any official news or a confirmed "The Fantastic Four: First Steps" streaming date, we'll be sure to update this article. If you're looking for something to keep you entertained in the meantime, check out our round-up of the best movies on Disney Plus for plenty more top streaming recommendations. Follow Tom's Guide on Google News to get our up-to-date news, how-tos, and reviews in your feeds. Make sure to click the Follow button.
