Tesco's birthday cake sandwich is leaving shoppers divided
It comes just weeks after a similar "strange" strawberries and cream sandwich from M&S also made headlines.
The new Tesco cake is causing a divide, with some shoppers loving it, but others not so much.
A photo was shared of the new Tesco sandwich on the Money Saving Central Facebook group, which has already received hundreds of comments.
One person said: "Absolutely not, just when strawberries and cream couldn't get worse."
Another added: "Maybe if it was cake cut to look like a sandwich I'd have it but not if it's on bread. Yuck."
The sandwich has also been discussed on the Tesco page on Reddit.
One confused person said: "What am I actually looking at?"
Another described the sandwich as "utter filth", and another said it was "weird".
However, not everyone disagrees with the flavour, with some looking forward to trying it.
"This reminds me of when I tried sprinkles on buttered bread. Game changer," said one.
A second person said: "Is it just me who actually wants it."
Some shoppers also compared it to Fairy Bread, which is popular in Australia.
Often served at parties, it is sliced white bread spread with butter or margarine and covered with sprinkles.
The divide over Tesco's new sandwich comes after the M&S strawberries and cream sandwich made waves in the supermarket community.
The £2.80 'game-changing' limited edition Red Diamond Strawberry & Creme Sandwich was inspired by Japanese 'sweet sandos', or fruit sandwiches, M&S said.
It is filled with the fruit and light whipped cream cheese on fluffy, sweetened bread.
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Many described the product as "weird", but many others enjoyed the creation.
M&S Food first sold freshly made sandwiches in the 1920s, and expanded sales with pre-packed sandwiches in the 1980s.
The retailer's food halls have sold four billion sandwiches to date.
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Glasgow Times
4 hours ago
- Glasgow Times
I tried Tesco's new Birthday Cake sandwich
It comes just weeks after a similar "strange" strawberries and cream sandwich from M&S also made headlines. The new Tesco cake is causing a divide, with some shoppers loving it, but others not so much. So I thought I'd bite the birthday cake bullet and buy the new sarnie as part of my meal deal. Tesco's Birthday Cake sandwich (Image: Newsquest) READ MORE: Tesco's birthday cake sandwich is leaving shoppers divided READ MORE: Plaque 'reveals source' of Barr's Irn Bru and its 'unique' flavour The purple packaging let me know I was in for a treat, and I must say as I gazed through the window through to the jam and sprinkle infused filling - I felt like I was observing a weird new animal unveiled at the zoo. The brioche-esque bread featured on the packaging had me hopeful that the sandwich would be a melt-in-the-mouth, Victoria sponge-esque treat. As a hint to what I was in store for, the packaging alluded to a sandwich filled with "full fat soft cheese, seedless strawberry jam, multi-coloured edible sugar decorations and vanilla frosting in brioche style white bread." I tried Tesco's new Birthday Cake sandwich - my verdict (Image: Newsquest) READ MORE: Spider-Man wows crowds with stunts during blockbuster filming on city streets I opened the packet, expecting to be hit with a wave of smells that would transport me back to a time of party hats and balloons. There was a slight sugary-sweet aroma to the piece, and I decided it was time to dig into it. Biting into it was a weird experience; the bread was claggy with the jam and heavy with the filling of cheese and icing. I couldn't make heads or tails of it on first bite, to be honest. After eating some more of it, two more bites to be exact, my mind was made up - it was an absolute no from me. Call me a party pooper if you want, but this is one birthday cake that would ruin my celebration. At 515kcal for the sandwich, it packs a calorific punch, and to be honest, I'd rather use those on an actual cake - any actual cake. It just doesn't make sense, and it left me wondering one thing in particular. Why? Just, why?
The Guardian
5 hours ago
- The Guardian
Tesco's birthday cake sandwich launch divides opinion on social media
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The Independent
6 hours ago
- The Independent
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