Chinese automakers grab record hybrid market share in Europe
Manufacturers led by BYD and Saic Motor's MG surpassed 9 per cent share in both of those categories, based on figures from industry researcher Dataforce. Including combustion-engine models, European registrations of Chinese-branded cars topped 5 per cent for the first time.
The latest figures add to evidence that Chinese carmakers are largely succeeding in penetrating one of the world's biggest automotive markets. BYD executive Stella Li said in June that Europe is the Chinese EV leader's most important region.
The bulk of the growth in Europe has come in EVs and hybrids, where Chinese manufacturers can leverage their strengths in battery technology and software. Their EV sales are now back to mid-2024 levels, before the European Union introduced tariffs on Chinese-made electric cars. A probe by the bloc found that aid from Beijing had given its companies an unfair boost.
Hybrids, which are not affected by the EU duties, have seen even more dramatic growth. In May 2024, Chinese brands had barely 1 per cent of the market. A year later, they accounted for 12 per cent of plug-in hybrid sales and 7 per cent of mild hybrids.
MG, the British-origin sports car brand whose parent is a Chinese state-owned company, was hit with a 45 per cent EV tariff. It has leaned into hybrids while pulling back from sales of pure EVs, responding to the new environment 'by focusing on other electrified solutions', said Felipe Munoz, an analyst at automotive adviser Jato Dynamics.
'BYD continued to shine and increase its sales despite the tariffs,' he said.
The company is now targeting the most popular segments with the Dolphin Surf, an urban runabout, and the Atto 2, a compact sport utility vehicle.
'Instead of stopping them, the tariffs are forcing brands such as BYD to introduce more affordable models in the entry segments,' he added. BLOOMBERG
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