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Houston-Based Agency Jeremy McGilvrey Launches AI-Driven Conversion Optimization Service for Businesses

Houston-Based Agency Jeremy McGilvrey Launches AI-Driven Conversion Optimization Service for Businesses

Globe and Mail16-05-2025

Houston, Texas--(Newsfile Corp. - May 15, 2025) - The Houston-based digital marketing and web design agency Jeremy McGilvrey has announced the launch of an AI-powered conversion optimization service. The new offering uses machine learning and behavioral analytics to help businesses improve website and funnel performance through data-informed decision-making and real-time user behavior tracking.
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Developed over several years of applied work in web strategy and UX optimization, the service is built to help companies identify user drop-off points, bottlenecks, and missed engagement opportunities across their digital ecosystems. Unlike traditional split testing or standard analytics platforms, the system continuously monitors user behavior and provides adaptive performance recommendations as data evolves.
"Most businesses don't have a traffic problem, they have a conversion problem," said Jeremy McGilvrey, founder and CEO of the agency. "This new service goes far beyond standard testing. It gives clients a dynamic system that learns, adapts, and improves, without relying on guesswork."
Applied Behavioral Data Meets Automated Decision Support
The conversion optimization service leverages AI and predictive modeling to analyze how users move through websites and funnels. With real-time insights into engagement patterns, load times, and form drop-off points, clients are able to pinpoint exactly where user experience is breaking down, and how to fix it.
This approach enables updates to:
Page structure and visual hierarchy
Headline clarity and call-to-action performance
Checkout and form flow design
Device responsiveness and mobile optimization
Personalized user targeting based on live segmentation
The agency reports that clients using the service have seen improved on-site retention, increased lead quality, and measurable lifts in average order value, without expanding ad budgets.
Tailored for Growth-Focused Businesses
Jeremy McGilvrey's conversion optimization service is designed for companies generating traffic but experiencing underperformance in key conversion areas. The program is particularly suited to e-commerce brands, consultants, SaaS firms, and education platforms focused on scaling their digital performance.
Included in the service are:
Full-funnel performance audits and diagnostics
Clickstream heat mapping and behavior analysis
Machine learning-powered optimization roadmaps
Real-time A/B testing support
Monthly reporting tied to revenue outcomes
Clients may choose between advisory implementation or full-service execution delivered by the agency's internal optimization team.
Agency Expertise in Strategic, Conversion-Focused Design
Jeremy McGilvrey agency has worked with over 1,000 businesses worldwide across multiple verticals, combining high-level strategy with data-driven execution. The firm's reputation is built on user-first design, digital trust architecture, and a commitment to marketing systems that convert without gimmicks.
The launch of the AI-powered service is part of the agency's broader initiative to combine psychology, automation, and performance data into scalable infrastructure that helps businesses grow smarter, not louder.
About Jeremy McGilvrey (Agency)
Jeremy McGilvrey is a Houston-based digital marketing and web strategy agency specializing in high-conversion website design, sales funnel development, and behavioral optimization. The firm's work has been featured in Forbes, Entrepreneur, Business Insider, and NBC. Led by founder and CEO Jeremy McGilvrey, the agency supports clients through ethical, system-based solutions to long-term growth.

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Golden Triangle Ventures Restructures Over $7M in Legacy Debt, Secures Strategic Investor to Strengthen Capital Table and Accelerate Growth
Golden Triangle Ventures Restructures Over $7M in Legacy Debt, Secures Strategic Investor to Strengthen Capital Table and Accelerate Growth

Globe and Mail

time12 minutes ago

  • Globe and Mail

Golden Triangle Ventures Restructures Over $7M in Legacy Debt, Secures Strategic Investor to Strengthen Capital Table and Accelerate Growth

LAS VEGAS, July 01, 2025 (GLOBE NEWSWIRE) -- via IBN -- Golden Triangle Ventures, Inc. (OTC PINK: GTVH) ("GTV" or the "Company") is pleased to announce the completion of a significant restructuring of its legacy debt obligations and capital structure. The Company has now executed a definitive agreement with a third-party investor who has acquired all outstanding notes previously held by its largest creditor, T&K Zarro, LLC. This strategic investor has expressed strong alignment with the Company's long-term vision and is committed to supporting its continued growth. As part of the transaction, Golden Triangle Ventures and T&K Zarro, LLC have executed and closed an agreement transferring five outstanding debt instruments—representing more than $7 million in total obligations—to the new private investor. The closing was subject to several corporate actions, including an increase in the Company's authorized share capital. 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Golden Triangle Ventures offers its sincere appreciation to T&K Zarro, LLC for its years of financial support. The Company remains focused on transparency, financial responsibility, and delivering sustainable long-term value to its shareholders. Investors are encouraged to refer to the Company's official filings and press releases for all material developments. About Golden Triangle Ventures, Inc. Golden Triangle Ventures, Inc. or 'GTV' is a multifaceted consulting company, which operates as the parent business pursuing ventures in the health, entertainment and technology sectors, along with others that provide synergistic value to these three core divisions. The Company aims to purchase, acquire, and/or joint venture with established entities within these areas of business. The goods and services represented are driven by innovators who have passion and commitment in these marketplaces. 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Elon Musk and Donald Trump are fighting again
Elon Musk and Donald Trump are fighting again

CTV News

time17 minutes ago

  • CTV News

Elon Musk and Donald Trump are fighting again

Elon Musk listens as President Donald Trump speaks to reporters in the Oval Office of the White House earlier this year. (via CNN Newsource) The truce between Elon Musk and U.S. President Donald Trump didn't even last a month. After the Senate narrowly passed a procedural vote to debate Trump's 'Big, Beautiful Bill' over the weekend, Musk on Monday said he would use his vast resources to launch primary campaigns against Republicans in Congress who voted for the massive domestic policy agenda. Musk spent much of Monday and early Tuesday morning posting and re-posting messages that criticize the tax cut and spending bill — particularly for its sky-high cost. Trump late Monday night fought back, suggesting his administration may investigate Musk's companies' massive government subsidies. So far, the feud hasn't grown as personal or as vicious as their public blow-up last month when Musk, without providing evidence, accused Trump of withholding information about disgraced financier and convicted pedophile Jeffrey Epstein, and claiming that Trump's name was included in the government's so-called Epstein files. A week after the peak of that feud, Musk said he regretted some of his posts about Trump. Musk deleted some of his most inflammatory X posts, including the one relating to Epstein and another agreeing with the suggestion that Trump should be impeached. Musk had since softened his tone about Trump and the bill, largely shifting his focus on social media and in interviews to his companies. That shifted dramatically Monday when Musk began posting nonstop about his opposition to Trump's signature legislation. But this time around — at least so far — Musk hasn't mentioned Trump's name in his dozens of posts about the bill. Still, the fight is costing Musk where it counts: Tesla's (TSLA) stock tumbled nearly five per cent in premarket trading Tuesday after losing two per cent on Monday, missing out on the broader stock market gains that sent the S&P 500 and Nasdaq to record highs. Much of Musk's wealth is tied up in Tesla's publicly traded stock. Tesla shareholders have been very sensitive to the Musk-Trump spat, nervous that Trump may make good on his threat to dissolve contracts with SpaceX or Tesla. The stock lost about 14 per cent on June 4, the day when Musk and Trump's feud over the spending bill erupted into the public. 'This BFF situation has now turned into a soap opera that remains an overhang on Tesla's stock with investors fearing that the Trump Administration will be more hawkish and show scrutiny around Musk-related U.S. government spending,' said Dan Ives, analyst at Wedbush Securities, in a note to investors Tuesday. 'Tesla investors want Musk to focus on driving Tesla and stop this political angle.' Musk goes off Musk's renewed attacks on the bill started Monday afternoon, when he threatened members of Congress who voted for the legislation. He said the bill would undermine his efforts at the U.S. Department of Government Efficiency, which sought fiscal responsibility by eliminating what he and others viewed as wasteful spending. But the Senate bill would add nearly US$3.3 trillion to the deficit over the next decade, according to a Congressional Budget Office estimate released Sunday. The Senate legislation costs more than the House-approved bill, which would add $2.4 trillion to the deficit over the next decade. The White House has argued the bill 'slashes deficits' and the debt, while 'unleashing economic growth.' Musk wasn't having it. 'Every member of Congress who campaigned on reducing government spending and then immediately voted for the biggest debt increase in history should hang their head in shame! And they will lose their primary next year if it is the last thing I do on this Earth,' he wrote on X. He later shared a campaign poster with 'LIAR' written across Pinocchio's face above the text 'Voted to increase America's debt by $5,000,000,000,000.' 'Anyone who campaigned on the PROMISE of REDUCING SPENDING, but continues to vote on the BIGGEST DEBT ceiling increase in HISTORY will see their face on this poster in the primary next year,' Musk wrote. Musk wrote several posts about creating a third party called 'the America Party,' which would serve as a populist alternative to the Republican and Democratic parties. 'If this insane spending bill passes, the America Party will be formed the next day,' Musk said. He also posted that he would contribute to the re-election campaign for Kentucky Rep. Thomas Massie, who has been one of the few Republican voices in Congress to take a stand against the bill. Trump has publicly scolded Massie for his opposition. Trump enters the chat Trump early Tuesday morning responded with a threat: He could use DOGE, which Musk once led, to probe the government contracts and subsidies Musk's companies receive. 'Elon may get more subsidy than any human being in history, by far, and without subsidies, Elon would probably have to close up shop and head back home to South Africa,' Trump wrote on Truth Social. 'No more Rocket launches, Satellites, or Electric Car Production, and our Country would save a FORTUNE. Perhaps we should have DOGE take a good, hard, look at this? BIG MONEY TO BE SAVED!!!' Trump made a similar suggestion last month. Although it's not clear that Trump would follow through, Musk's companies are reliant on the federal government as a major source of revenue. And Tesla, SpaceX and Musk's other companies, including social media platform X, artificial intelligence company xAI and brain-computer interface company Neuralink all face regulation from the federal government. Unlike SpaceX, which makes the bulk of its money from the government, Tesla has relatively few government contracts. But numerous federal policies directly affect Tesla's finances, including a $7,500 tax credit for electric vehicle buyers that allows Tesla and other automakers to raise prices. The tax credit has also has helped boost EV sales. That was likely worth billions to Tesla last year alone. Tesla also reported more than $8 billion in sales over six years of regulatory credits to other automakers to help them comply with federal and state emission standards. Trump is in favor of rolling back those standards and stripping states of the power to set their own emissions rules, which would destroy the market for those credit sales. The loss of the EV tax credit could cost Tesla $1.2 billion a year and the loss of regulatory credit sales another $2 billion, according to JPMorgan. 'At the end of the day being on Trump's bad side will not turn out well, and Musk knows this,' Ives wrote. Trump has argued that Musk's primary opposition to the Big, Beautiful Bill is the loss of EV tax credits. Musk denies that, retweeting a post Monday that said, 'Elon's opposition to the 'One Big Beautiful Bill' has never been about its removal of EV tax credits or the EV mandate, it's simply about his passionate opposition to rising government debt.' 'All I'm asking is that we don't bankrupt America,' Musk posted. What happens next? It's unclear whether Musk's threats will kill the bill's chances. Trump has mounted a massive pressure campaign on holdouts, putting members of Congress in a difficult position of choosing Musk and his war chest of cash over Trump and his bully pulpit. Musk spent more than $275 million to support Trump and other Republican candidates in the 2024 election. According to Federal Election Commission filings, Musk's political action committee, America PAC, last gave money in March to support two Republican candidates running in special elections in Florida — Randy Fine and Jimmy Patronis. In late May he said in an interview he was planning to cut back on political spending, saying he has 'done enough.' But Musk has the resources to make good on his promises to support a slate of alternate candidates if he chooses. That doesn't guarantee he'll succeed: Musk spent considerable time and resources in a losing effort to elect a Republican to Wisconsin's supreme court earlier this year. His popularity remains low, and, ultimately, Donald Trump is president, and Musk is not. David Goldman and Hadas Gold, CNN

LevelBlue to Acquire Trustwave, Becoming Largest Pure-Play Managed Security Services Provider
LevelBlue to Acquire Trustwave, Becoming Largest Pure-Play Managed Security Services Provider

National Post

time26 minutes ago

  • National Post

LevelBlue to Acquire Trustwave, Becoming Largest Pure-Play Managed Security Services Provider

Article content LevelBlue Strengthens Market-Leading Managed Detection and Response Services with Advanced AI Capabilities, While Adding Prestigious FedRAMP and StateRAMP Authorizations Article content DALLAS — LevelBlue, a global leader in cloud-based, AI-driven managed security services (MSS), has signed a definitive agreement to acquire Trustwave, a global provider of cybersecurity and managed detection and response (MDR) services from the MC 2 Security Fund (MC 2), a private equity fund sponsored by The Chertoff Group, an internationally recognized security and growth advisory firm. This strategic acquisition complements LevelBlue's recent agreement to acquire Aon's cybersecurity consulting business, formerly known as Stroz Friedberg, and further strengthens the company's market leadership, uniting two leading Managed Security Service Providers (MSSPs) to deliver unparalleled cybersecurity outcomes through a comprehensive and expanded suite of services designed to stay ahead of the rapidly evolving threat landscape. The acquisition will create the largest pure-play MSSP in the industry. Article content Article content The acquisition will integrate LevelBlue's extensive expertise in strategic risk management and cybersecurity infrastructure with Trustwave's Fusion Platform and cloud-native MDR service that provides 24/7 cybersecurity protection for organizations worldwide. The merged capabilities provide enterprises with unprecedented visibility and control over how security resources are provisioned, monitored, and managed across any environment, strengthening overall cyber resilience. The combined portfolios will also establish a strategically unified cybersecurity managed defense platform, supported by LevelBlue's AI threat detection platform and elite SpiderLabs' threat research and intelligence capabilities, safeguarding critical assets across cloud, hybrid, and on-premises environments. Article content Earlier this year, Trustwave became the first pure-play MDR service provider to attain full authorized status by the Federal Risk and Authorization Management Program (FedRAMP). This prestigious achievement, along with Trustwave's StateRAMP authorization, positions LevelBlue to meet the Department of Defense's stringent 'US eyes only' requirement for the Defense Industrial Base and Cybersecurity Maturity Model Certification (CMMC) for MDR services across federal, state, and local government markets. Article content 'The acquisition of Trustwave represents a pivotal moment for LevelBlue and the cybersecurity industry,' said Robert McCullen, Chairman and CEO of LevelBlue. 'Trustwave's extensive expertise in managed detection and response services, combined with its unparalleled threat intelligence from SpiderLabs and mission-critical FedRAMP and StateRAMP authorizations, perfectly aligns with our vision to deliver simplified and powerful cybersecurity protection to organizations. This strategic move reflects our commitment to delivering better cybersecurity outcomes to our customers and enhances our global go-to-market capabilities, as well as in the U.S. federal, state, and local government markets.' Article content 'We're thrilled to partner with LevelBlue to drive our next phase of growth and unlock even greater cyber value for our clients,' said Trustwave CEO Eric Harmon. 'The threat landscape continues to evolve at an increasingly rapid pace. This announcement reinforces Trustwave's market leadership, and together with LevelBlue, positions us to further strengthen our combined leadership position, bolster our offensive and defensive security portfolio, and drive additional innovation to further safeguard and fortify our clients against disruptive and damaging cyber threats.' Article content Based in Chicago, IL with worldwide operations, Trustwave is comprised of more than 1,000 security-focused professionals and is an analyst-recognized leader in managed detection and response, managed security services, cybersecurity advisory services, penetration testing, database security, and email security. The elite Trustwave SpiderLabs team delivers industry-leading threat research, intelligence, and threat hunting, all of which are integrated into Trustwave's services and products to enhance cyber resilience in an era of unavoidable cyberattacks. Article content 'Two longtime leaders in MSS and MDR coming together signals market maturation and industry consolidation, but also a powerhouse opportunity,' said Christina Richmond, Principal Analyst at Richmond Advisory Group. 'Trustwave's SpiderLabs team and Fusion platform integrated with LevelBlue's threat intelligence and machine learning capabilities, backed by the Open Threat Exchange (OTX), will enhance threat detection and response on a cloud-based platform. Add in the recently announced acquisition of Aon's Cybersecurity and Intellectual Property Litigation consulting groups, and the potential for a full-service global cybersecurity and risk management firm is apparent.' Article content 'Joining forces with LevelBlue marks an exciting new chapter for Trustwave and our clients,' said Chad Sweet, Chairman of Trustwave and Co-Founder of The Chertoff Group / MC 2. 'The combination of LevelBlue's AI threat detection and Trustwave's FedRAMP and StateRAMP authorized Fusion Intelligent Security Operations Platform enables leading-edge cybersecurity protection for enterprises and government clients.' Article content This acquisition is a critical part of LevelBlue's broader strategy to merge the best organizations with its capabilities, providing superior outcomes for clients. This portfolio consolidation is strategically designed to address the increasing demand for more comprehensive and integrated managed cybersecurity solutions, which positions LevelBlue to become the largest independent, pure-play MSSP globally. Article content 'FedRAMP and StateRAMP certified managed detection and response capabilities are an exciting expansion to LevelBlue's managed security services,' added Shawn Hakl, Head of AT&T Business Products. 'This business combination positions LevelBlue as a strategic provider of cybersecurity services in AT&T's portfolio, especially to our valued federal customers.' Article content Santander is serving as financial advisor and Kirkland & Ellis LLP is serving as legal advisor to LevelBlue. Guggenheim Securities is serving as financial advisor and Pillsbury Winthrop Shaw Pittman is serving as legal advisor to Trustwave. The Chertoff Group will partner with LevelBlue to provide strategic insight to further accelerate growth across the MDR market segment. Financial terms were not disclosed, and the acquisition is subject to customary closing conditions. Article content About LevelBlue Article content We simplify cybersecurity through award-winning managed services, experienced strategic consulting, threat intelligence, and renowned research. Our team is a seamless extension of yours, providing transparency and visibility into security posture and continuously working to strengthen it. Article content We harness security data from numerous sources and enrich it with artificial intelligence to deliver real-time threat intelligence; this enables more accurate and precise decision making. With a large, always-on global presence, LevelBlue sets the standard for cybersecurity today and tomorrow. We easily and effectively manage risk, so you can focus on your business. Article content About Trustwave Article content Trustwave is a globally recognized cybersecurity leader that reduces cyber risk and fortifies organizations against disruptive and damaging cyber threats. Trustwave's comprehensive offensive and defensive cybersecurity portfolio detects what others cannot, responds with greater speed and effectiveness, optimizes clients' cyber investments, and improves security resilience. Trusted by thousands of organizations worldwide, Trustwave leverages its world-class team of security consultants, threat hunters, researchers, and market-leading security operations platform to decrease the likelihood of attacks and minimize potential impact. Article content Trustwave is an analyst-recognized leader in managed detection and response (MDR), managed security services (MSS), cyber advisory, penetration testing, database security, and email security. The elite Trustwave SpiderLabs team provides industry-defining threat research, intelligence, and threat hunting, all of which are infused into Trustwave services and products to fortify cyber resilience in the age of inevitable cyber-attacks. Article content Article content Article content Article content Article content Article content Article content

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