Minister of Tourism and Antiquities Chairs Board Meeting of the National Museum of Egyptian Civilization
Today, Mr. Sherif Fathy, Minister of Tourism and Antiquities, chaired the meeting of the Board of Directors of the National Museum of Egyptian Civilization (NMEC) at the museum's headquarters in Fustat. The meeting was attended by Dr. Rania Al-Mashat, Minister of Planning, Economic Development, and International Cooperation.
The Minister began the session by welcoming the new board members, expressing his appreciation for their participation and confidence in their valuable contributions to the council's goals through their expertise and forward-looking ideas.
During the meeting, the minutes of the previous session were approved. Dr. El-Tayeb Abbas, CEO of the NMEC Authority, delivered a brief presentation on the museum's recent accomplishments, highlighting major events and activities hosted or organized by the museum in cooperation with various governmental and private entities. These included cultural, artistic, scientific, and heritage events, temporary archaeological exhibitions, as well as educational and artistic workshops and training programs.
The presentation also covered the museum's performance, revenue growth, and visitor statistics from its inauguration in April 2021 until June 2025. It was noted that the museum has achieved a 28% increase in revenue during this period.
Additionally, an overview of the museum's cash flow for the fiscal year 2024/2025 was presented.
The meeting featured extensive discussions on strategies to maximize the museum's revenues and attract more local and international visitors, particularly by enhancing the visitor experience. Proposals included upgrading the museum's exhibition layout, improving visitor services, introducing new halls or artifacts, and exploring innovative visit formats, such as interactive display rooms.
The board also reviewed the importance of a comprehensive marketing strategy for the museum, incorporating both short-term and long-term plans. This would involve collaboration with a specialized marketing firm.
In this context, Minister Fathy emphasized the need for innovative and appealing promotion of the museum as part of the new marketing plan. He stressed leveraging modern marketing tools, especially social media platforms, to promote the museum and its events more effectively. He called for the swift finalization of the marketing plan and related procedures.
The board also approved a reduction in the maximum age eligibility for student-priced tickets and permits for archaeological sites and museums to 24 years, effective January 1, 2026.
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