I test graphics cards all day, and these early Prime Day GPU deals are ripping you off — buy these instead
Ever since I started testing GPUs, I've been waiting for the moment to say my favorite graphics cards are on sale. I did start as a deals writer, so the high I'd feel to tell you that you could save money on an RTX 5060 Ti or RTX 5070 Ti would be significant.
But that's not happened, and frustratingly (given the fact Nvidia did say stock was getting back to normal), the problem is worse than its ever been. What do I mean? Well, there are so-called 'deals' popping up as we head towards Prime Day that are still astronomically overpriced.
Worst example? $1,000 for an RTX 5070 Ti! Well, I'm going to put my deals hat on for a little bit and point you to the best GPU prices you can get right now, so that you don't fall for these trash savings (that aren't actually savings).
I've checked for GPU stock over the course of this entire year, and one thing has become abundantly clear — scalping is not really a thing in Britain.
That's not to say it doesn't exist. There are still plenty of cards that are being sold for £30-50 more. But stocking issues don't seem to be plaguing the U.K. as much, and because of that, retailers will be selling some models at (or even below) recommended retail price (RRP).
This is for the model with 16GB of video memory (the right one to buy), and scalpers be damned you can get £82 off! This is also £2 less than Nvidia's own RRP.
A whole £30 below RRP, but you wouldn't know that looking at the retailer page! This is my favorite GPU of Nvidia's entire range, and at this price, it's a definite buy.
Unfortunately, that's where the Nvidia party ends for GPUs under RRP, as price quickly jumps up with RTX 5080 and 5090.
But enough showing off about the U.K. — let's try and find my friends in the States a little something. As I said, with a $1,000 RTX 5070 Ti being called a 'deal' is diabolical, but there are three tips I can give you if you're shopping around right now:
Get instant access to breaking news, the hottest reviews, great deals and helpful tips.
Got all that? Good! Rather than go immediately for the first thing you see a big red sale sticker on, go for these instead.
This falls into that $50 area of acceptable price increases, and you're getting a rather impressive GPU here with 16GB of video memory and all of AMD's upcoming FSR 4 tech that is really taking the fight to Nvidia's DLSS.
Well, well well! A 16GB version of the 5060 Ti at MSRP. This is going to get snapped up quick, so be speedy about grabbing this — definitely an encouraging sign of normalizing prices.
My main gripe with the RTX 5070 was the fact it was never available at retail price. Well, Best Buy has shocked me with this MSRP beast of a buy. Snag it while you can.
Anything further above this, and you're looking at some shocking price increases. That's why a pre-built PC could be the way forward here. To replicate the exact specs of this (AMD Ryzen 7 9800 X3D, 32GB DDR5 RAM, 1TB PCIe Gen 4 SSD, etc), you'd be spending $100 more for the parts individually.
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Tom's Guide
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This year's Prime Day kicks off July 8-11, and while Amazon is already teasing deals, some of the best discounts won't be available to everyone. Amazon's invitation-only deals are back, giving certain Prime members early access to the most significant savings before they go live for the general public. These aren't your typical Prime Day offers. Regular deals go live for everyone at the same time, but invitation-only deals require an advance sign-up. Amazon uses this system to manage demand for popular products while giving prepared shoppers a better shot at limited-time discounts. Getting an invitation doesn't guarantee you'll snag the deal, but it puts you in the running for Prime Day's most competitive offers. Here's how to sign up. A Prime membership is essential for accessing any Prime Day deals, including invitation-only offers. If you don't currently have Prime, you can start with a 30-day free trial, though you'll be charged $139 annually or $14.99 monthly if you don't cancel before the trial ends. Students and young adults between 18-24 can save money with a discounted Prime Student membership, which offers the same benefits at a reduced rate. Without an active Prime subscription, you won't be able to request invitations or access the deals even if you had previously signed up. Log into your Amazon account using the credentials linked to your Prime subscription, making sure you're using the correct account as invitations are tied to specific Prime memberships. You'll need to browse Amazon's site and watch for products displaying "Request Invite" buttons instead of standard "Add to Cart" options. These deals are often buried within regular product listings rather than featured prominently. When you find an invitation-only deal, click "Request Invite" for the Prime Day discount rather than purchasing at the current price. Amazon will send a confirmation email to your account's email address, and a pop-up will explain that you'll receive instructions when Prime Day begins. Invitation-only deals typically feature popular electronics, home appliances, and seasonal items with significant discounts. Past examples have included high-demand products like smart home devices, kitchen appliances, and tech gadgets that would otherwise sell out quickly during regular Prime Day. The invitation system doesn't guarantee you'll get the deal, it simply puts you in line when the discount goes live during Prime Day's official hours on July 8-11. Popular items may still sell out quickly even among invited users, so you'll need to act fast when the deals activate. Amazon uses this system to manage server load and prevent crashes that occurred in earlier Prime Day events. Start checking Amazon regularly now, as invitation-only deals can appear any time before Prime Day and Amazon often continues adding new opportunities right up until the event starts. Set up deal alerts if possible, and consider creating a wishlist of items you're hoping to find discounted. Since these deals are notoriously hard to find, don't rely on Amazon's homepage alone. Browse specific product categories you're interested in, as invitation opportunities often appear within regular product listings rather than in dedicated deal sections. Keep your payment information updated and shipping preferences current, as you'll want to complete purchases quickly when deals go live. If Prime Day arrives and you didn't request invitations for deals you wanted, you still have options. Regular Prime Day deals will offer significant savings on thousands of items without requiring advance signup, and Amazon often runs similar invitation-only deals throughout the year. Missing one invitation-only opportunity doesn't mean you've lost your only chance at that discount. The key is staying informed about future invitation opportunities and being ready to act when they appear. With Prime Day just over a week away, now is the time to start checking for these exclusive early-access deals. And that's it! You've now learned how to sign up for the invite-only Prime Day deals. We'll be adding more useful guides in the lead up to Prime Day.
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an hour ago
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Amazon's Biggest Prime Day Event Yet: An Extended 4 Days of Exceptional Savings and Deep Discounts from Top Brands
Prime members can shop millions of deals across more than 35 categories including apparel, beauty and home, with up to 50% off select products from Levi's, ELEMIS, and Shark; plus save up to 50% on select Amazon Devices, including Echo, Ring, Kindle, Fire TV, eero, Blink, and Fire tablet products Save on summer favorites including sandals starting at $5, up to 35% off travel essentials, and premium brands like Dyson and YETI; and discover deals on products trending on social including medicube skincare, CIDER apparel, SOJOS sunglasses, and grace & stella skincare Start the school year strong with back-to-school styles starting at $3; up to 40% off dorm room essentials; major tech deals including up to 40% off select Samsung Chromebooks; can't-miss deals on Beats headphones and Oura Ring 4 smart rings; and stackable savings exclusively for Prime for Young Adults members with up to 10% cash back during Prime Day SEATTLE, July 01, 2025--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced its biggest Prime Day event ever, offering members more days than ever to shop millions of deals worldwide starting July 8 at 12:01 a.m. PDT. This year's extended shopping event will offer some of the hottest deals of the summer across popular categories and top brands like Away, Breville, Bissell, Kiehl's, and Milk Makeup. New this year, Prime members can shop Today's Big Deals—daily deal drops featuring deep discounts across themes like Summer Savings and Premium Deals. During the drops, members can discover exciting deals from popular brands like Ninja, Sony, and Too Faced—while supplies last. Prime members can also access incredible summer deals including up to 30% off lawn and garden items, outdoor toys and games starting at $5, and pool and beach must-haves starting at $8; plus, stock up on grocery and household essentials with up to 30% off Frito-Lay snacks, Prime Hydration and Alani Nu sports drinks, Dawn Powerwash, and Tide evo. Fresh deals will appear as often as every 5 minutes during select periods, allowing Prime members to check back often and discover new offers. Join Prime today to access this 4-day shopping event, plus year-round perks including unlimited fast, free delivery, streaming entertainment, and exclusive member savings. Visit to begin your Prime journey with a 30-day free trial. "We're excited for Prime members to experience our biggest Prime Day yet, with more days than ever and millions of deals from brands customers are eager to shop this season–from trending products and newly discovered brands to tried and true favorites," said Carmen Nestares, vice president of North America Marketing and Prime Tech. "Prime members can shop with confidence knowing they're accessing some of our best deals of the summer from brands they love to products they need. This extended 4-day event showcases why Prime continues to be the best membership in retail, combining exceptional savings with the convenience of fast free delivery and exclusive benefits all in one membership." Find School Essentials and Savings from Kindergarten to Campus Prime members can get a head start on back-to-school shopping with exceptional deals on a wide selection of classroom and campus must-haves. Amazon's Back to School and Off to College Shops feature school supplies and dorm décor, with items organized by price point to fit every budget. Thousands of items on deal: Discover thousands of school and college deals at 30% off or more, with new offers added throughout the event. Deep discounts on tech must-haves: Shop deals on top-rated student laptops including up to 40% off select Samsung Chromebooks and up to 30% off select ASUS laptops; save up to 35% off select Samsung tablets; plus, shop special savings on Amazon device bundles like the Echo Dot Kids bundle with Echo Glow and Fire 7 Kids tablet bundle with 12 months of Kids+ and a backpack. Exclusive dorm savings: Get 20% off when you spend $100 or more on dorm room essentials from Amazon brands. Budget-friendly first-day styles: Make a great impression with back-to-school apparel starting at just $3, plus savings on fashion accessories and shoes including sandals from $5, and up to 30% off select JanSport backpacks. Young adult extra savings: Prime for Young Adults members can amplify Prime Day savings by stacking a total of 10% cash back on Prime Day deals within eligible categories. The introduction of cash back is part of a new, exclusive offer which enables young adult members to earn 5% cash back every day, with an additional 5% cash back bonus during Prime Day as part of a limited-time offer. Eligible young adults ages 18-24 can sign up for a six-month $0 trial by visiting More Days to Discover Deals With 4 full days to shop, Prime members have more time than ever to explore and save. Here's an early look at some of the exciting offers coming this Prime Day: Save up to 50% on select devices such as Echo Buds, Echo Pop, Echo Show 8, eero Max 7 mesh wifi system, Fire HD 10 tablet, Fire TV Stick 4K Max, Fire TV Omni Mini-LED, Kindle Colorsoft, and Ring Battery Doorbell Save 40% across all Amazon Haul products on day one of Prime Day, with deals continuing throughout the event; plus, enjoy Amazon Haul's everyday savings of 5% off orders over $50 and 10% off orders over $75 Save up to 50% on select Levi's apparel Save up to 50% on floorcare from Shark Save up to 50% on select Zappos styles from brands including Crocs, Steve Madden, and Merrell Save up to 50% on NCAA, NFL, NBA, NHL, and NASCAR officially licensed league gear Save up to 50% on pickleballs, footballs, and games from Franklin Save up to 45% on select floorcare and air purifiers from Dyson Save up to 40% on select TVs from Samsung, Sony, LG, and Hisense Save up to 40% on select oral care from Philips Sonicare and Waterpik Save up to 40% on select chargers and speakers from Anker Save up to 40% on select floorcare from Bissell, iRobot, Tineco, and Eufy Save up to 40% on select kitchen essentials from Vitamix, Our Place, and Bentgo Save up to 40% on select premium cosmetics from Tarte, Urban Decay, and IT Cosmetics Save up to 40% on select styles from Vans and CIDER; and shoes and apparel from Columbia Save up to 40% on Disney, Star Wars, and Marvel toys, apparel, and home goods Save up to 35% on Korean beauty favorites from medicube, Anua, and COSRX Save up to 35% on outdoor and lawn equipment from Greenworks Save up to 30% on select baby products from Owlet and Philips Avent Save up to 30% on premium skincare from Clinique, Kiehl's, and Sunday Riley; and haircare from Color Wow, Olaplex, and Living Proof Save up to 30% on toys from Barbie, Hasbro Gaming, Play-Doh, and Melissa & Doug Save up to 30% on premium fragrances from Armani Beauty, Viktor&Rolf, and Calvin Klein Save up to 30% on select products from Liquid I.V. and Vital Proteins; and supplements from Lemme, OLLY, and MaryRuth Organics Save up to 30% on pet supplies from Greenies, Pet Honesty, and Purina Save up to 30% on home furnishings from Ashley Furniture and mattresses from Zinus Save up to 30% on Nest security cameras from Google Save up to 25% on travel essentials from Away Save up to 25% on select beverages from poppi and CELSIUS Save up to 25% on select Shopbop styles from brands including Madewell, Lioness, and FRAME Save up to 25% on coffee must-haves from Nespresso Save up to 25% on select Ray-Ban and Oakley sunglasses Save up to 25% on select skincare from Youth To The People and La Roche-Posay Save up to 20% on Pampers products Save up to 20% on men's grooming products from Jack Black, Gillette, and Dove Save up to 20% on select skincare from Laneige, Paula's Choice, and Salt & Stone; and suncare from Supergoop!, EltaMD, and Sun Bum Save up to 20% on top beauty brands including Sol de Janeiro, Dyson, and CeraVe; and haircare from Oribe, Kerastase, and K18 Save up to 20% on preloved luxury deals from What Goes Around Comes Around and Rebag Shop Small on Prime Day More than 60% of sales in Amazon's store come from independent sellers—most of which are small and medium-sized businesses—this Prime Day new deals from small businesses are dropping all the time at Members in the U.S. can shop amazing small business deals, including up to 30% off select products from BeautyStat and Sweet July, 24% off select products from THE FRONTAL QUEEN, and 20% off select products from Donna's Recipe, Phlur, and The Lip Bar. Members can support and discover small businesses by looking out for the small business badge and visiting the small business storefront at "The beauty of Prime Day is in the anticipation and excitement it generates. Customers are actively seeking new brands to try, and as a small business, it has become a moment for customer acquisition. We begin planning for it at the start of each year," said Ron Robinson, Founder, BeautyStat Cosmetics. Unlock More Value as a Prime Member From necessities to entertainment, Prime members can find exclusive savings across Amazon's services and products. Check out these special Prime Day opportunities: Fill your cart this Prime Day at Amazon Fresh and Whole Foods Market: At Amazon Fresh, Prime members can stock up on fresh produce, dairy, meat, seafood, everyday pantry and household essentials, and all your favorite brands while enjoying exclusive discounts. Enjoy $20 off when you spend $75+ in-store. Prime members can stack these Prime Day offers with existing Prime benefits for even more value. Terms apply. At Whole Foods Market, Prime members receive an additional 10% off on hundreds of in-store sale items on top of always-on Prime-exclusive discounts on select popular products. Members can also get three months free of Amazon's grocery subscription service, offering unlimited free delivery and convenient pickup options on $35+ orders from Amazon Fresh, Whole Foods Market, and local grocery retailers on Access savings on healthcare with Amazon One Medical: Prime members can save $30 off their first year of One Medical membership, reducing the annual cost to just $69 (regularly $99 for Prime members). Membership covers 24/7 on-demand virtual care, including Urgent Video Chats, "Treat Me Now" messaging consultations for acute concerns, prescription management, and access to easily schedule same and next-day in-person or remote appointments through the One Medical app. Scheduled in-person and remote visits are billed to insurance (most major plans accepted) and not included in the cost of membership. Earn more with Prime Visa and Prime Store Card: Prime cardmembers earn 10% back or more on exclusive deals with Prime Card Bonus and unlimited 5% back year-round at Amazon Fresh, and Whole Foods Market with an eligible Prime membership (in-store code required for Prime Store Card at Whole Foods Market)—all with no annual credit-card fees. As an extra Prime Day perk, Prime cardmembers can earn a total of 7% back on eligible purchases from July 8 through 11 when they choose No-Rush Delivery. Eligible Prime membership required, subject to availability, see terms. Treat yourself with a Prime Day meal: During the Prime Day event, Prime members can use the code "PRIME50" to enjoy 50% off on a Grubhub+ delivery order of $25 or more to save up to $20. The code can be entered during checkout or automatically applied by clicking the promo banner when shopping Grubhub on the Amazon Shopping app, or the Grubhub app. More information can be found at Additional fees and terms apply. Discover additional Prime Day deals with Buy with Prime: Prime members can save big during Prime Day with discounts up to 40% on select products when they shop directly from participating brands' websites like Wyze, Steve Madden, bareMinerals, IZOD, JLab, and HeyDude, using Buy with Prime, which gives U.S.-based Prime members the option to use the convenient shopping benefits of Prime—like fast, free delivery, a trusted checkout experience, and easy returns—on participating brands' websites. Save big on select music merch with Amazon Music: During Prime Day, Prime members shopping for apparel, CDs, and vinyl can enjoy an additional 20% off select items on top of the already discounted Prime Day price when purchasing from the Amazon Music app. Claim free games and save on the Amazon Luna Controller with Prime Gaming: Starting July 8 at 12:01 a.m. PDT and available throughout the month, Prime members can claim Marvel's Midnight Suns, STAR WARS Jedi Knight: Dark Forces II, and Amnesia: The Dark Descent. Prime members can also claim Football Manager 2024 from July 8 at 12:01 a.m. PDT until 11:59 p.m. PDT on July 11. Plus, from July 8 through 11, customers can save 28-50% on the Amazon Luna controller and select Fire TV device and Luna controller bundles. See this blog post for full details. Book a great deal with Amazon travel deals: Save on summer vacation with up to 30% off base rates and earn 15% back in an gift card for customers who Reserve on Amazon from Avis, 20% off coach fares from Amtrak, up to 20% off select hotels and accommodations from Pure Michigan (Visit Michigan), save 20% off or more on select hotels from Visit Myrtle Beach, and save up to $1,200 per room on Carnival Cruise Line. Find out more about Prime Day Travel Deals here. Navigate Prime Day like a Pro Prime members can use Amazon's generative AI-powered shopping features to find great deals that match their needs and interests: There are millions of customers in the U.S. with Early Access to Alexa+. Just ask Alexa+ for deal recommendations tailored to you and to notify you about new deals on items in your cart or on your wish list. Ask Rufus questions like "What Prime Day deals should I shop?" to get immediate, personalized recommendations tailored to your shopping history. Set up your Interests today by selecting categories you're passionate about–from golfing to cooking to music–and instantly see relevant deal recommendations appear in your feed. Browse AI-powered Shopping Guides to quickly compare products across categories, read summarized reviews, and identify which upcoming deals to shop. Add items to your Lists to stay up to date when your saved products go on sale. Check your Buy Again section to spot items that you regularly purchase on deal. About Prime Prime is savings, convenience, entertainment, and shopping innovation all in one membership. More than 200 million paid Prime members around the world enjoy access to Amazon's enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of the most popular products available with Same Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at Additionally, young adults can try Prime for Young Adults with a six-month $0 trial at then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients and income-verified customers can get Prime Access for $6.99 per month at For more information about Prime, including discounted memberships, visit About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit and follow @AmazonNews. View source version on Contacts HotlineAmazon-pr@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
an hour ago
- Business Wire
Amazon's Biggest Prime Day Event Yet: An Extended 4 Days of Exceptional Savings and Deep Discounts from Top Brands
SEATTLE--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced its biggest Prime Day event ever, offering members more days than ever to shop millions of deals worldwide starting July 8 at 12:01 a.m. PDT. This year's extended shopping event will offer some of the hottest deals of the summer across popular categories and top brands like Away, Breville, Bissell, Kiehl's, and Milk Makeup. New this year, Prime members can shop Today's Big Deals—daily deal drops featuring deep discounts across themes like Summer Savings and Premium Deals. During the drops, members can discover exciting deals from popular brands like Ninja, Sony, and Too Faced—while supplies last. Prime members can also access incredible summer deals including up to 30% off lawn and garden items, outdoor toys and games starting at $5, and pool and beach must-haves starting at $8; plus, stock up on grocery and household essentials with up to 30% off Frito-Lay snacks, Prime Hydration and Alani Nu sports drinks, Dawn Powerwash, and Tide evo. Fresh deals will appear as often as every 5 minutes during select periods, allowing Prime members to check back often and discover new offers. Join Prime today to access this 4-day shopping event, plus year-round perks including unlimited fast, free delivery, streaming entertainment, and exclusive member savings. Visit to begin your Prime journey with a 30-day free trial. "We're excited for Prime members to experience our biggest Prime Day yet, with more days than ever and millions of deals from brands customers are eager to shop this season–from trending products and newly discovered brands to tried and true favorites,' said Carmen Nestares, vice president of North America Marketing and Prime Tech. "Prime members can shop with confidence knowing they're accessing some of our best deals of the summer from brands they love to products they need. This extended 4-day event showcases why Prime continues to be the best membership in retail, combining exceptional savings with the convenience of fast free delivery and exclusive benefits all in one membership.' Find School Essentials and Savings from Kindergarten to Campus Prime members can get a head start on back-to-school shopping with exceptional deals on a wide selection of classroom and campus must-haves. Amazon's Back to School and Off to College Shops feature school supplies and dorm décor, with items organized by price point to fit every budget. Thousands of items on deal: Discover thousands of school and college deals at 30% off or more, with new offers added throughout the event. Deep discounts on tech must-haves: Shop deals on top-rated student laptops including up to 40% off select Samsung Chromebooks and up to 30% off select ASUS laptops; save up to 35% off select Samsung tablets; plus, shop special savings on Amazon device bundles like the Echo Dot Kids bundle with Echo Glow and Fire 7 Kids tablet bundle with 12 months of Kids+ and a backpack. Exclusive dorm savings: Get 20% off when you spend $100 or more on dorm room essentials from Amazon brands. Budget-friendly first-day styles: Make a great impression with back-to-school apparel starting at just $3, plus savings on fashion accessories and shoes including sandals from $5, and up to 30% off select JanSport backpacks. Young adult extra savings: Prime for Young Adults members can amplify Prime Day savings by stacking a total of 10% cash back on Prime Day deals within eligible categories. The introduction of cash back is part of a new, exclusive offer which enables young adult members to earn 5% cash back every day, with an additional 5% cash back bonus during Prime Day as part of a limited-time offer. Eligible young adults ages 18-24 can sign up for a six-month $0 trial by visiting More Days to Discover Deals With 4 full days to shop, Prime members have more time than ever to explore and save. Here's an early look at some of the exciting offers coming this Prime Day: Save up to 50% on select devices such as Echo Buds, Echo Pop, Echo Show 8, eero Max 7 mesh wifi system, Fire HD 10 tablet, Fire TV Stick 4K Max, Fire TV Omni Mini-LED, Kindle Colorsoft, and Ring Battery Doorbell Save 40% across all Amazon Haul products on day one of Prime Day, with deals continuing throughout the event; plus, enjoy Amazon Haul's everyday savings of 5% off orders over $50 and 10% off orders over $75 Save up to 50% on select Levi's apparel Save up to 50% on floorcare from Shark Save up to 50% on select Zappos styles from brands including Crocs, Steve Madden, and Merrell Save up to 50% on NCAA, NFL, NBA, NHL, and NASCAR officially licensed league gear Save up to 50% on pickleballs, footballs, and games from Franklin Save up to 45% on select floorcare and air purifiers from Dyson Save up to 40% on select TVs from Samsung, Sony, LG, and Hisense Save up to 40% on select oral care from Philips Sonicare and Waterpik Save up to 40% on select chargers and speakers from Anker Save up to 40% on select floorcare from Bissell, iRobot, Tineco, and Eufy Save up to 40% on select kitchen essentials from Vitamix, Our Place, and Bentgo Save up to 40% on select premium cosmetics from Tarte, Urban Decay, and IT Cosmetics Save up to 40% on select styles from Vans and CIDER; and shoes and apparel from Columbia Save up to 40% on Disney, Star Wars, and Marvel toys, apparel, and home goods Save up to 35% on Korean beauty favorites from medicube, Anua, and COSRX Save up to 35% on outdoor and lawn equipment from Greenworks Save up to 30% on select baby products from Owlet and Philips Avent Save up to 30% on premium skincare from Clinique, Kiehl's, and Sunday Riley; and haircare from Color Wow, Olaplex, and Living Proof Save up to 30% on toys from Barbie, Hasbro Gaming, Play-Doh, and Melissa & Doug Save up to 30% on premium fragrances from Armani Beauty, Viktor&Rolf, and Calvin Klein Save up to 30% on select products from Liquid I.V. and Vital Proteins; and supplements from Lemme, OLLY, and MaryRuth Organics Save up to 30% on pet supplies from Greenies, Pet Honesty, and Purina Save up to 30% on home furnishings from Ashley Furniture and mattresses from Zinus Save up to 30% on Nest security cameras from Google Save up to 25% on travel essentials from Away Save up to 25% on select beverages from poppi and CELSIUS Save up to 25% on select Shopbop styles from brands including Madewell, Lioness, and FRAME Save up to 25% on coffee must-haves from Nespresso Save up to 25% on select Ray-Ban and Oakley sunglasses Save up to 25% on select skincare from Youth To The People and La Roche-Posay Save up to 20% on Pampers products Save up to 20% on men's grooming products from Jack Black, Gillette, and Dove Save up to 20% on select skincare from Laneige, Paula's Choice, and Salt & Stone; and suncare from Supergoop!, EltaMD, and Sun Bum Save up to 20% on top beauty brands including Sol de Janeiro, Dyson, and CeraVe; and haircare from Oribe, Kerastase, and K18 Save up to 20% on preloved luxury deals from What Goes Around Comes Around and Rebag Shop Small on Prime Day More than 60% of sales in Amazon's store come from independent sellers—most of which are small and medium-sized businesses—this Prime Day new deals from small businesses are dropping all the time at Members in the U.S. can shop amazing small business deals, including up to 30% off select products from BeautyStat and Sweet July, 24% off select products from THE FRONTAL QUEEN, and 20% off select products from Donna's Recipe, Phlur, and The Lip Bar. Members can support and discover small businesses by looking out for the small business badge and visiting the small business storefront at 'The beauty of Prime Day is in the anticipation and excitement it generates. Customers are actively seeking new brands to try, and as a small business, it has become a moment for customer acquisition. We begin planning for it at the start of each year," said Ron Robinson, Founder, BeautyStat Cosmetics. Unlock More Value as a Prime Member From necessities to entertainment, Prime members can find exclusive savings across Amazon's services and products. Check out these special Prime Day opportunities: Fill your cart this Prime Day at Amazon Fresh and Whole Foods Market: At Amazon Fresh, Prime members can stock up on fresh produce, dairy, meat, seafood, everyday pantry and household essentials, and all your favorite brands while enjoying exclusive discounts. Enjoy $20 off when you spend $75+ in-store. Prime members can stack these Prime Day offers with existing Prime benefits for even more value. Terms apply. At Whole Foods Market, Prime members receive an additional 10% off on hundreds of in-store sale items on top of always-on Prime-exclusive discounts on select popular products. Members can also get three months free of Amazon's grocery subscription service, offering unlimited free delivery and convenient pickup options on $35+ orders from Amazon Fresh, Whole Foods Market, and local grocery retailers on Access savings on healthcare with Amazon One Medical: Prime members can save $30 off their first year of One Medical membership, reducing the annual cost to just $69 (regularly $99 for Prime members). Membership covers 24/7 on-demand virtual care, including Urgent Video Chats, 'Treat Me Now' messaging consultations for acute concerns, prescription management, and access to easily schedule same and next-day in-person or remote appointments through the One Medical app. Scheduled in-person and remote visits are billed to insurance (most major plans accepted) and not included in the cost of membership. Earn more with Prime Visa and Prime Store Card: Prime cardmembers earn 10% back or more on exclusive deals with Prime Card Bonus and unlimited 5% back year-round at Amazon Fresh, and Whole Foods Market with an eligible Prime membership (in-store code required for Prime Store Card at Whole Foods Market)—all with no annual credit-card fees. As an extra Prime Day perk, Prime cardmembers can earn a total of 7% back on eligible purchases from July 8 through 11 when they choose No-Rush Delivery. Eligible Prime membership required, subject to availability, see terms. Treat yourself with a Prime Day meal: During the Prime Day event, Prime members can use the code 'PRIME50' to enjoy 50% off on a Grubhub+ delivery order of $25 or more to save up to $20. The code can be entered during checkout or automatically applied by clicking the promo banner when shopping Grubhub on the Amazon Shopping app, or the Grubhub app. More information can be found at Additional fees and terms apply. Discover additional Prime Day deals with Buy with Prime: Prime members can save big during Prime Day with discounts up to 40% on select products when they shop directly from participating brands' websites like Wyze, Steve Madden, bareMinerals, IZOD, JLab, and HeyDude, using Buy with Prime, which gives U.S.-based Prime members the option to use the convenient shopping benefits of Prime—like fast, free delivery, a trusted checkout experience, and easy returns—on participating brands' websites. Save big on select music merch with Amazon Music: During Prime Day, Prime members shopping for apparel, CDs, and vinyl can enjoy an additional 20% off select items on top of the already discounted Prime Day price when purchasing from the Amazon Music app. Claim free games and save on the Amazon Luna Controller with Prime Gaming: Starting July 8 at 12:01 a.m. PDT and available throughout the month, Prime members can claim Marvel's Midnight Suns, STAR WARS Jedi Knight: Dark Forces II, and Amnesia: The Dark Descent. Prime members can also claim Football Manager 2024 from July 8 at 12:01 a.m. PDT until 11:59 p.m. PDT on July 11. Plus, from July 8 through 11, customers can save 28-50% on the Amazon Luna controller and select Fire TV device and Luna controller bundles. See this blog post for full details. Book a great deal with Amazon travel deals: Save on summer vacation with up to 30% off base rates and earn 15% back in an gift card for customers who Reserve on Amazon from Avis, 20% off coach fares from Amtrak, up to 20% off select hotels and accommodations from Pure Michigan (Visit Michigan), save 20% off or more on select hotels from Visit Myrtle Beach, and save up to $1,200 per room on Carnival Cruise Line. Find out more about Prime Day Travel Deals here. Navigate Prime Day like a Pro Prime members can use Amazon's generative AI-powered shopping features to find great deals that match their needs and interests: There are millions of customers in the U.S. with Early Access to Alexa+. Just ask Alexa+ for deal recommendations tailored to you and to notify you about new deals on items in your cart or on your wish list. Ask Rufus questions like 'What Prime Day deals should I shop?' to get immediate, personalized recommendations tailored to your shopping history. Set up your Interests today by selecting categories you're passionate about–from golfing to cooking to music–and instantly see relevant deal recommendations appear in your feed. Browse AI-powered Shopping Guides to quickly compare products across categories, read summarized reviews, and identify which upcoming deals to shop. Add items to your Lists to stay up to date when your saved products go on sale. Check your Buy Again section to spot items that you regularly purchase on deal. About Prime Prime is savings, convenience, entertainment, and shopping innovation all in one membership. More than 200 million paid Prime members around the world enjoy access to Amazon's enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of the most popular products available with Same Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at Additionally, young adults can try Prime for Young Adults with a six-month $0 trial at then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients and income-verified customers can get Prime Access for $6.99 per month at For more information about Prime, including discounted memberships, visit Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit and follow @AmazonNews.
