India's Bhanushali Studios Taps Sony Veteran Neeraj Vyas for Top Job (EXCLUSIVE)
The executive brings 34 years of industry experience, including 29 years at Sony, with expertise spanning sales, content strategy, and programming across films, music, fiction, and non-fiction entertainment.
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The production house has made its mark with notable titles including 'Janhit Mein Jaari,' 'Sirf Ek Bandaa Kaafi Hai,' 'Main Atal Hoon' and 'Bhaiyya Ji.' The appointment comes as the studio seeks to accelerate growth amid evolving media landscape demands in content creation and distribution, focusing on platform selection, pricing, and audience engagement. Vyas will spearhead the company's expansion strategy across film business verticals while building industry partnerships.
'At Bhanushali Studios Ltd., we are committed to pushing creative boundaries,' said Vinod Bhanushali, founder and managing director. 'Our collaboration with Hansal Mehta to produce compelling stories is just one example of our vision for impactful cinema. With Neeraj at the helm, we are poised to elevate our content strategy, expand our storytelling reach, and enhance our industry presence. His deep understanding of the entertainment ecosystem will be invaluable in shaping the future of our studio.'
Vyas added: 'For me, this is the beginning of an exciting new chapter – one filled with new lessons, fresh ideas, and meaningful growth. At the heart of Bhanushali Studios Ltd. lies a powerful blend of creativity and sharp entrepreneurship, and I am eager to contribute to its continued success.'Best of Variety
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