Wit & Chai Group onboards Saurabh Sankpal as chief creative head

Time of India

24-04-2025

Wit & Chai Group, a
creative media agency
known for crafting culture-forward campaigns for new-age brands, has announced the appointment of
Saurabh Sankpal
as its new
chief creative head
.
With over 20 years of experience across global agencies and leading consumer brands, Sankpal steps into a pivotal role to steer the agency's creative direction and elevate its strategic storytelling capabilities.
Sankpal brings with him a rich tapestry of experience from leading agencies such as FCB, Saatchi & Saatchi, DDB, Publicis, and Redder Vietnam, where he led award-winning campaigns for marquee brands like Volkswagen, MTV, Chupa Chups, Set Max, and Virgin Mobile. He has also held leadership roles in-house at House of Anita Dongre and Nykaa, where he drove creative outcomes aligned with business growth. In addition, his consulting work with firms like Roland Berger and AlphaSights speaks to his diverse understanding of branding, fashion, and content strategy.
In his new role at Wit & Chai, Sankpal will lead the creative charge across all key accounts. He will work closely with the strategy and brand teams to shape narratives that are not only culturally relevant but also business-impactful that sharply align with business goals. From mentoring emerging talent to leading integrated campaigns, his role is central to shaping the agency's creative ambition.
'As a Chief
Creative Head
, I see Wit & Chai Group as more than just an agency—it's a sandbox for fearless thinkers,' said Sankpal. 'My vision is to turn up the volume on ideas that are disruptive yet deeply human. We're building brands that resonate in the real world—work that gets people talking, sharing and remembering.'
Sankpal plans to foster a creative culture that thrives on experimentation, agility, and bold thinking grounded in youth insights and real conversations. He aims to position the agency where creativity intersects with commerce, making Wit & Chai Group the go-to name for challenger brands, cultural & digital disruptors, and ambitious digital-first businesses with a focus on originality, scale, and meaningful market impact and noise in the market.
Speaking about the appointment, Nihar Kolapkar, co-founder and partner at Wit & Chai Group, shared, 'Saurabh's track record of
creative leadership
and disruptive storytelling brings incredible value to our team. His ability to merge bold creativity with strategic clarity is exactly what we need to push the boundaries of what we deliver for our clients. We're excited to see him shape a new era of work at Wit & Chai Group.'
With Sankpal's onboarding, Wit & Chai Group is set to sharpen its edge, expand its creative horizons and further cement its position as a trailblazer in the Indian and global creative landscape, the agency stated in a press release.