From being Captain Cool to owning it: Dhoni applies to trademark nickname
There's a lot of chatter around M S Dhoni, who recently filed to trademark 'Captain Cool' as a possible business venture.
Dhoni's legendary zen-like aura in the face of the most intense pressure on the cricketing field earned him this loving moniker which, let's admit, has a pretty high recall value.
While it is unclear in what shape or form Captain Cool will sit on a shop shelf, the move has sparked a wave of interest in how celebrities transform their monikers and aliases into lucrative brands. Here's a sampler:
Cristiano Ronaldo - CR7:
Combining his initials and jersey number, Ronaldo under 'CR7' sells everything from underwear to hotels. A smart way to leverage Ronaldo's global football dominance and charisma
LeBron James - King James:
LeBron's basketball reign, embodying his court dominance and larger-than-life aura powers his trademark. From sports gear to media ventures – this is all about slam-dunk commercial force
Michael Jordan - Air Jordan:
'Air Jordan' captures Jordan's gravity-defying basketball prowess, legendary stuff. His collaboration with Nike has earned a permanent slot in the pop culture hall of fame
Usain Bolt - Lightning Bolt:
'Lightning Bolt' captures Bolt's legendary blazing speed and iconic victory pose, electrifying track and field journey. Bolt's trademark covers everything from sports to lifestyle
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