TDAP charts export roadmap for olive sector
Delivering the keynote address, Zain-ul-Abideen, National Product Officer (Olives), TDAP, presented a detailed trade analysis showing that Pakistan's olive exports have grown over 600% in five years, increasing from 15 tons in 2020 to 160 tons in 2024.
He emphasized that while this growth is promising, Pakistan must shift from low-value bulk exports to branded, certified premium olive oils to unlock its fair share in the $14 billion global olive oil market.
He identified strategic markets in Bangladesh, Indonesia, Malaysia, and the Middle East, where rising demand for extra virgin olive oil offers immense opportunities.
The session concluded with a unified call for scaling up certification, processing capacity, and branding efforts. Stakeholders emphasized that with TDAP's continued leadership and inter-agency coordination, Loralai can emerge as Pakistan's leading olive oil export zone, contributing to national trade growth and rural economic transformation.
Copyright Business Recorder, 2025
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