SCCC, Phoong discuss Malaysia (Sabah)-China Expo
KOTA KINABALU (July 6): A delegation from the Sabah China Chamber of Commerce led by deputy president Brett Chua, recently paid a courtesy visit to Industrial and Entrepreneur Development Minister Datuk Phoong Jin Zhe.
The meeting focused on deepening collaboration and refining preparations for the upcoming 2025 Malaysia (Sabah)-China Expo, scheduled to take place from November 21 to 23.
The Sabah China Chamber of Commerce, serving as a key co-organiser for this high-profile event, brings with it extensive experience in hosting large-scale trade exhibitions.
During the dialogue, the Chamber presented a comprehensive briefing on the expo's strategic layout.
Positioned as a major initiative by the Sabah State Government, the expo is expected to host over 100 exhibitors from China. Themed exhibition zones will showcase innovations and premium products from China's manufacturing, agriculture and cultural tourism sectors – creating a dynamic platform for China-Malaysia trade and cultural exchange.
Both parties held in-depth discussions on the implementation of several signature features of the expo:
Opening Ceremony with Cultural Performances: The event will kick off with a cultural showcase blending Malaysian and Chinese traditions, symbolising a harmonious start to bilateral collaboration.
Ganzhou Navel Orange Festival (Overseas Edition): For the first time, the renowned Chinese geographic-indication agricultural product will be highlighted through a tasting session and industry promotion, aimed at expanding its global market reach.
An interesting, playful and interactive performance is planned to infuse the expo with youthful energy and attract broader public engagement.
High-Level 'Invest in Sabah' Forum will include distinguished political and business leaders from China and Malaysia who will be invited to discuss cross-border investment and industrial cooperation opportunities.
Phoong expressed strong approval of the expo's planning and pledged full support from the State Government. He emphasized the expo's importance in strengthening China-Sabah economic cooperation and fostering deeper industrial alignment between the two regions.
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