Liva Insurance wins ‘Most Trusted Insurer' award at the Top Brands in Oman Awards 2025
This prestigious accolade follows a detailed nationwide survey conducted by Alam Al-Iktisaad magazine, in collaboration with the Arabian Research Bureau, to identify the brands that resonate most strongly with the Omani public, based on trust, brand recall, and consumer loyalty.
The Top Brands in Oman Awards celebrate brands across all sectors that have consistently earned the confidence of consumers and made a lasting impact on their respective industries. Liva Insurance's triumph as the 'Most Trusted Insurer' is a testament to the brand's dedication to providing innovative, customer-focused solutions in an ever-evolving insurance landscape. This recognition further reinforces its position as a leader in Oman's insurance sector, trusted by individuals, families, and businesses alike to safeguard their most valuable assets.
Expressing her gratitude for the award, CEO Hanaa Al Hinai, said: "Insurance is about more than policies and claims – it's about people placing their trust in us to protect what matters most to them. Whether it's securing their family's future, protecting their assets, or ensuring stability in uncertain times, we are honored that our customers turn to Liva Insurance with confidence.
'This award is not just a recognition of our work, but a reminder of the responsibility we carry every day. It reflects the dedication of our team, the integrity of our services, and most importantly, the trust our customers place in us. We are humbled by this recognition and remain committed to delivering peace of mind to every individual, every family, and every business we serve in Oman."
Beyond its role in the insurance industry, Liva Insurance is also a key contributor to In-Country Value (ICV) development, ensuring that its growth directly benefits Oman's economy and its people. The company actively supports local talent development, invests in cutting-edge insurance solutions, and collaborates with businesses to drive economic diversification. Through strategic initiatives, the brand aligns with the pillars of Oman Vision 2040, particularly in areas of economic leadership, human capital development, and sustainable growth.
By prioritizing digital transformation and workforce empowerment, Liva Insurance is shaping a resilient insurance sector that not only safeguards financial security but also fuels national progress. And as Oman continues its journey toward a diversified and knowledge-based economy, Liva Insurance remains steadfast in its mission to innovate, educate, and empower individuals and businesses with world-class insurance solutions.
About Liva Insurance:
Established in 2023 through the integration of Al Ahlia Insurance and National Life & General Insurance Company (NLGIC), Liva Insurance is the region's leading multi-line insurance company that provides Motor, Home, Travel, Health, Life and various business insurances serving the GCC region for over 80 years.
Liva Insurance is redefining insurance for today's realities, combining local knowledge, passion and presence with global expertise to go beyond premiums, products and policies, providing smart, quick and reliable solutions.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Sharjah 24
7 hours ago
- Sharjah 24
Al Dhaid Date Festival supports productive families
Supporting heritage and innovation through local participation Productive families are showcasing a diverse range of innovative, heritage-inspired products, celebrating Emirati culture and entrepreneurship. Their participation highlights the festival's commitment to empowering communities economically and socially, while promoting the cultural and commercial value of date palms. Traditional products attract visitors The productive families' pavilion has drawn significant visitor interest, offering items such as traditional palm-based crafts like woven baskets and heritage containers, Emirati dishes such as harees and machboos, and locally produced honey, Emirati spices, and Arabic coffee blends. SCCI reaffirms commitment to social responsibility His Excellency Mohammed Ahmed Amin Al Awadi, Director-General of SCCI, emphasized that the involvement of productive families aligns with the chamber's corporate social responsibility strategy and the broader goals of the 'Year of Community', fostering inclusivity and sustainable development. Showcasing generational craftsmanship Participant Khesbah Saeed Mohammed shared her enthusiasm for the festival, where she annually presents her handmade crafts like sarod and mahafat, passed down from her mother. Her work highlights the festival's role in preserving traditional palm-frond skills across generations. Bridging tradition and modernity Maryam Al Yamahi featured a collection of palm-related crafts such as makhareef and saf, blending modern design elements to appeal to contemporary consumers. She praised the festival for its role in market expansion, business growth, and entrepreneurial support. A rich cultural and commercial experience Running daily from 8:00 am to 10:00 pm, the Al Dhaid Date Festival offers a comprehensive visitor experience centered on dates and seasonal fruits, while continuing to serve as a strategic platform for supporting productive families and local artisans.
Zawya
3 days ago
- Zawya
TES eyes electric natural gas production in Oman
MUSCAT: Global clean energy specialist Tree Energy Solutions (TES) is actively exploring investment opportunities in large-scale production of renewable natural gas—also known as electric natural gas (e-NG)—in Oman. The initiative aims to support the country's energy transition while also creating an export platform for carbon-neutral fuels targeting international markets. TES CEO and Co-founder Marco Alverà recently visited Oman for high-level discussions with senior executives from key energy stakeholders engaged in advancing the Sultanate's green hydrogen ambitions and broader decarbonisation strategies. The visit marks the latest in a series of engagements between TES and Omani entities, viewed as potential long-term partners in the company's efforts to expand its global footprint into the Middle East. Headquartered in the Netherlands, TES is a pioneer in the production of e-NG—a synthetic methane derived by combining green hydrogen with biogenic or recycled CO₂. This carbon-neutral gas can be transported using existing natural gas infrastructure from pipelines to LNG vessels, offering a scalable clean-energy alternative to fossil natural gas. 'We had productive discussions on how e-NG can support both Oman's domestic decarbonisation goals and its ambitions to export clean fuels—especially to Europe and Asia, where demand is growing,' said Marco Alverà. 'Oman has a very ambitious green fuels strategy supported by the Ministry of Energy and Minerals, OQ Group (e.g. OQAE, OQGN), and Energy Development Oman (EDO) through Hydrom. At TES, we view Oman as a uniquely positioned country to lead in the global green gas trade, thanks to its world-class solar and wind resources and robust gas infrastructure,' he noted.. In mid-2024, TES signed a Joint Study Agreement with OQ Alternative Energy (OQAE)—the clean energy arm of OQ Group—to assess the feasibility of establishing an e-NG facility in Oman. 'This is a fundamental approach in the way we assess our global opportunities. It is a necessary step that could pave the way for TES to invest in green e-NG production in Oman,' said Alverà. 'By adding CO₂ to green hydrogen, you get a green product—e-NG—that behaves just like fossil natural gas but with a fraction of the emissions. What's more, it can be distributed through the current infrastructure with little or no modification, making the energy transition more cost-effective,' he said. 'Launching a few e-NG projects here would be like unlocking new gas reserves—millions of barrels of oil equivalent.' TES' modular e-NG production approach combines electrolysers, methanisers, and balance-of-plant systems, enabling efficient, scalable green gas generation which is being implemented across the most promising e-NG locations. TES is further supporting this in Germany, where it is developing a giga-scale import terminal at the Wilhelmshaven Green Energy Hub that will serve Germany and Europe with e-NG produced worldwide. TES is a founding member of the e-NG Coalition, alongside TotalEnergies, Engie, Sempra Infrastructure, Mitsubishi, Tokyo Gas, Osaka Gas and Toho Gas which aims to accelerate global e-NG adoption. Oman stands out as a priority destination. 'Beyond its transparent regulatory framework and existing infrastructure, Oman enjoys strong geopolitical positioning and is a trusted partner—qualities that matter immensely to markets like Japan,' said Alverà. He added that e-NG offers major advantages over green hydrogen, particularly for international trade. Unlike hydrogen, which still faces technical and economic barriers, e-NG can be easily shipped as LNG or transported via pipelines. It can be a drop-in fuel for green manufacturing, like steel and aluminium production, green shipping, and to support the international power and gas grids alike across Europe and Asia, making it a versatile and impactful solution in the global push for decarbonisation.
Hi Dubai
3 days ago
- Hi Dubai
Why Store Design and Product Placement Are Key to Retail Success in Dubai
Dubai's retail market is one of the most competitive in the world. With luxury malls, boutique pop-ups, and experiential concept stores all vying for attention, the pressure on retail businesses to stand out is higher than ever. And in this environment, first impressions do more than attract; they convert. Today's shoppers in the UAE expect speed, clarity, and experience. According to the 2024 Retail Experience Monitor, over 70% of UAE consumers use digital tools while shopping in-store, blending online convenience with physical engagement. That means your store layout isn't just about design, it's a strategic touchpoint that influences real-time decisions. At the same time, the TASC UAE Retail Outlook Report values Dubai's retail sector at over $100 billion, with strong growth expected through 2028. In a market of this scale, how your store looks, feels, and flows could be the difference between someone browsing and someone buying. So here's the question: Can store design and product placement actually impact what people buy and how much they spend? In this article, we explore how strategic store design and thoughtful product placement are shaping consumer behavior, boosting conversions, and redefining retail success in Dubai. Why Store Design Matters More Than Ever in Dubai In Dubai's fast-paced retail world, design plays a crucial role in shaping customer experience. With destination malls like Dubai Mall and Mall of the Emirates attracting millions of visitors, the standard for retail presentation is exceptionally high. Shoppers walk in expecting polished, well-thought-out environments that reflect the brand's identity from the first step inside. Every visual element—lighting, layout, shelving, signage—helps create a sense of trust and familiarity. In premium markets, especially, store design becomes part of the brand promise. The way a space is organized can influence how customers feel, how long they stay, and how likely they are to make a purchase. There's a clear connection between comfort and spending. When the atmosphere feels welcoming, people tend to slow down and explore more. According to retail studies, even a small increase in dwell time can lead to a noticeable lift in sales. This makes design a practical tool—not just a creative decision. Is your store layout encouraging people to stay longer and move with ease? Design preferences are also shifting. Many retailers are now adopting minimalist approaches that create space for products to stand out. Curated lighting, soft music, and scent branding are being used more deliberately to shape how people engage with the space. In Dubai, small design elements inspired by local culture—like warm neutral palettes, textured wood, or Arabic typography—can deepen the customer connection and make the experience feel more personal. The goal isn't to decorate—it's to create an environment that feels aligned, comfortable, and memorable. When done well, store design can enhance not only how a space looks, but how it performs. The Psychology of Product Placement Where you place a product in your store can have as much impact as the product itself. Customers are naturally drawn to items placed at eye level, which is why this space is often referred to as 'buy level.' It's the area that gets the most attention—so why not reserve it for your bestsellers or highest-margin items? If your top product isn't in the shopper's direct line of sight, are you missing out on easy conversions? But it's not just about shelf height. The way items are grouped can guide buying behavior just as effectively. Placing complementary products side by side—like handbags next to shoes, or coffee mugs near specialty blends—encourages people to buy in sets. When products feel connected, customers tend to see them as part of a complete experience. Have you looked around your store lately and asked: Which products naturally go together, and are they even close to each other? Layout also plays a big role in how people move, pause, and choose. Clear signage, logical flow, and open sightlines make the shopping journey easier. If a customer walks into your store and feels unsure of where to go next, chances are they'll either speed through or walk away. Does your current layout lead them toward the areas you want them to spend the most time in? Retailers who rethink their product zones often notice immediate shifts. For example, moving impulse buys closer to checkout or creating small themed sections—like a 'Gifting Corner' or 'Self-Care Shelf'—can subtly influence decision-making and increase average basket size. Could a simple rearrangement be all it takes to get people to pick up one more item? Product placement isn't random—it's a silent salesperson. Done right, it guides choices, triggers associations, and increases both satisfaction and spending. Common Mistakes Retailers Make Even the best products can get overlooked if the store layout and environment aren't working in your favor. Here are some of the most common design mistakes that can hurt customer experience—and sales. Overcrowded Displays Create Visual Fatigue Too many products crammed into one space can feel overwhelming. Instead of drawing customers in, cluttered displays often cause them to disengage. A clean, focused layout allows key items to shine and helps shoppers make quicker, more confident decisions. Could a little less actually lead to a lot more? Poor Zoning and Pathways Confuse Movement When customers walk into your store, their path should feel intuitive. Without clear zoning—like separating sections for new arrivals, promotions, or categories—people may feel lost or unsure of where to go next. That hesitation often translates into shorter visits and missed sales. Does your store gently guide people—or leave them guessing? Weak Lighting and Mirror Placement Miss the Mark Lighting isn't just functional—it's emotional. Poor lighting can make products look dull and change the way people feel in your space. In fashion retail, mirrors placed in dark or awkward corners can ruin the try-on experience. Good lighting highlights your products and helps customers feel more confident while browsing. Is your store lighting helping customers see your products—and themselves—at their best? Missing Sensory Anchors Lose Engagement Sound, scent, and even room temperature influence how people feel. A light fragrance, curated playlist, or comfortable atmosphere can turn a basic visit into a memorable experience. Without these elements, your store risks feeling flat and forgettable. What emotion does your store trigger when someone steps inside? Misplaced High-Value Items Reduce Visibility Placing premium or high-margin products in low-traffic corners is a missed opportunity. These items deserve prime positions—spots with high visibility and natural footfall. If customers aren't seeing them, they're not buying them. Are your most profitable products in the path of most people? Getting the basics right—space, flow, lighting, and sensory impact—can dramatically change how customers interact with your store. A few adjustments in the right areas can go a long way toward boosting engagement and increasing basket size. Location-Based Strategy Retail in Dubai doesn't follow a one-size-fits-all model. With malls, souks, pop-ups, and high-street stores all playing a role in the city's shopping landscape, design strategies need to be adapted to the environment around them. Stores inside major malls like Dubai Mall or Mall of the Emirates operate within large, structured environments where footfall is high but attention is limited. These locations require striking visuals, strong window displays, and layouts that invite customers to pause and explore. Shoppers in malls are often there for a full experience—not just a transaction—so how well does your space hold their interest within the first few seconds? By contrast, retail inside traditional souks like the Gold or Textile Souk calls for a different approach. These areas are more intimate, atmospheric, and culturally rooted. Shoppers here expect a slower pace, a touch of nostalgia, and a stronger emphasis on personal interaction. Would your design still feel appropriate if it were placed in an environment that values tradition over trend? Street-facing stores and standalone retail outlets benefit from direct visibility but face challenges like heat, traffic, and varied shopper intent. These spaces need strong signage, shade-conscious layouts, and quick-entry setups that accommodate both casual walkers and purposeful buyers. Is your entrance inviting enough for someone passing by to step in without hesitation? Then there are pop-ups—short-term, high-impact spaces often found during festivals, seasonal events, or in popular outdoor districts. Here, simplicity and storytelling matter most. With limited time and space, design must be compact yet memorable. Are you telling a clear brand story in the first few steps of your space? Across all formats, one thing remains essential: bilingual signage and wayfinding. Dubai's customer base is incredibly diverse, and clear Arabic and English communication builds trust and improves navigation. If a new visitor entered your store today, would they immediately know where to go and how to engage? Understanding where your store lives—and who it serves—helps guide every design decision that follows. In Dubai, success often depends on how well your physical space speaks the language of its location. Technology Integration in Store Layout Technology is reshaping how retail works—especially in Dubai—where the line between physical and digital is increasingly blurred. Smart mirrors and AR displays can become powerful experience enhancers. They help shoppers visualize products—like trying on makeup or seeing outfits on themselves—without hands-on effort. One beauty retailer using AR mirrors saw average dwell times increase by over four minutes; that extra attention translated into more upsells and higher cart totals. Is your current layout inviting shoppers to explore with technology—or just showing off screens? Interactive displays and guided digital paths can influence where customers go and how long they stay. Those screens can highlight trending items, redirect shoppers to promotions, or tell a curated brand story. When placed with purpose, they drive both movement and emotional connection. Could a screen or sensor act as a subtle guide in your space? On the backend, RFID tags and modern footfall counters are quietly fueling smarter decisions. These tools track which products are handled most and which zones attract attention, helping you rearrange for maximum impact. Retailers analyzing foot traffic data often reshuffle displays to promote best-selling items or reduce congestion, improving sales and experience. Are you tracking movement—and acting on what the data shows? Dubai shoppers expect tech-savvy retail experiences. But success comes from integration, not gimmicks. Tech works best when it feels helpful, informative, and aligned with your brand atmosphere. Tips for Small and Mid‑Sized Retailers You don't need a massive budget to create a store that feels fresh, inviting, and profitable. Small design choices, done consistently, can have a big impact on how customers move, browse, and buy. Smart Upgrades That Don't Break the Bank Lighting is one of the easiest and most effective changes you can make. Good lighting doesn't just brighten the space—it draws attention to the right products and sets the tone. Even switching to warmer bulbs or adding spotlights to feature displays can elevate the overall experience. Clear, bold signage is another low-cost tool that delivers value. Whether it's guiding customers to bestsellers or highlighting promotions, well-placed signs help reduce hesitation and improve flow. Ask yourself—are your customers walking through the store confidently, or stopping because they're unsure where to go? Use Flexible Fixtures to Stay Agile Modular shelving gives you the freedom to shift things around without major disruption. Whether you're showcasing new arrivals or testing bundle offers, movable units let you adapt quickly to what's working. A flexible setup encourages experimentation—and gives your space a dynamic, evolving feel. If you had the freedom to refresh your displays weekly, how much more attention could you attract? Rotate Displays to Stay Fresh Seasonal re-merchandising keeps your store feeling alive. Updating displays around local holidays, weather changes, or trends gives regular customers a reason to come back and explore. Even small touches—like a color shift or themed corner—can refresh the vibe and make your products feel more relevant. Have you planned your next visual refresh, or are you waiting for things to slow down? Know When to Get Outside Help Many small retailers manage design in-house—and often do it well. But as your store grows, a second opinion can make a difference. Hiring a designer for a layout consultation or visual audit doesn't have to be a long-term expense. Even a short engagement can help identify missed opportunities or improve your space's impact. Is there an area in your store you've walked past a hundred times—but never really optimized? The most effective upgrades don't always cost much—they simply come from seeing your space the way your customers do. With the right changes, even a small store can feel like a curated experience worth revisiting. A well-designed store does more than look good—it works hard behind the scenes. From guiding movement to sparking impulse decisions, every element of your layout plays a role in how customers engage with your brand. When space is used with intention, it becomes an active part of the sales process. Design and placement are not one-time decisions. They evolve as your products change, as seasons shift, and as your customers respond. The most successful retailers don't wait for problems to appear—they walk their space regularly, test new ideas, and adjust what isn't working. It's a cycle of attention, not perfection. So here's a final question worth asking: When's the last time you walked through your store—not as the owner, but as a first-time customer? What did you see, feel, or miss? In a market like Dubai, where every detail shapes perception, design is far more than a backdrop. It's one of your strongest tools for growth. Use it wisely—and keep it working. Also read: The Future of Retail Is Here: How Dubai is Leading the E-Commerce Charge From world-class logistics and futuristic payment solutions to immersive shopping experiences, the city has positioned itself as a global hub for e-commerce and retail innovation. Take a closer look at the factors driving this transformation and how Dubai is redefining the future of retail. The Psychology of Luxury: Why We Love High-End Living in Dubai Discover why Dubai is the ultimate luxury hub, attracting millionaires with tax-free living, high-end real estate, and exclusive experiences. How Local Business Collaborations Are Fueling Growth in Dubai Discover why brand collaboration in Dubai is the key to growth, engagement, and trust in today's competitive business market.
