Cruise giant offers cash incentive to address overtourism
The programme aims to immerse visitors in the everyday life of three coastal villages: Træna, Bessaker, and Sæbø.
Hurtigruten will contribute 250 Norwegian Krone, approximately £18, per guest directly to each community visited.
These excursions are available on the company's smaller Signature Line Voyages during the summer period between May and September.
The initiative seeks to provide a more meaningful travel experience while supporting local businesses and residents in small communities.
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