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38 Things That'll Help You Enjoy Your Beach Vacation

38 Things That'll Help You Enjoy Your Beach Vacation

Buzz Feed4 days ago

Lanolips SPF 30 lip balm for a nice, light, pineapple-y treat so you don't end up with fried lips. Your lips needs sunscreen too! But with this, it doesn't taste like you're wearing sunscreen.
A set of sunscreen reminder stickers to pair with your body sunscreen so there's someone besides you and your pal who're wading in the waves to remind you that, uh, yes, you do need to reapply! Oh and they last for 12 hours. Once a sticker turns colors, it's time to reapply.
Solarcaine Aloe Sunburn Relief Spray for anyone who's fallen victim to a scorching sunburn and has felt hot to the touch because of it. (Been there, majorly regretted that.) This soothing lidocaine formula also acts fast or irritating scrapes and bug bites, so it's sure to come in handy all summer long.
Coppertone Glow with Shimmer Sunscreen Spray in SPF 30 can give you that been-outside-all-summer glow — even if the most light you've basked in has been the light of your phone three mere inches from your face as you scroll through TikTok at 3 a.m.
Or a "boardwalk"-scented spray SPF 30 in case you find yourself on an actual boardwalk during a go-with-the-flow beach day. Oh, and it's in a vegan, water-resistant formula made to protect you for 80 minutes.
A SPF 50 Airy Sunstick Smoothing Bar for a K-beauty sun fix you can safely throw in your bag and then reapply on the go. It has a slightly curved bar for easier application (like in the GIF!) and matte effect, and won't leave a white cast in its wake.
A set of cooling patches will work some soothing magic for a variety of uses including (perhaps most importantly), sunburn. But it'll also help with itchiness from bug bites and poison ivy. And! They're TSA friendly. So you can probably leave your aloe vera gel at home for your next vacation.
A sweat-friendly, wide-brim ponytail cap to help get your hair up and off your neck while also giving you some serious face shade. And unlike other ponytail caps where you have to pull your ponytail through an opening, this one has a snag-free closure that's thick hair–friendly.
La Roche-Posay Anthelios SPF 40 Tinted Sunscreen in case you feel straight-up naked without foundation at the beach. This is tinted enough (while blending beautifully!) to give you coverage on both fronts. I've used this in several spots, including during a July vacation in Grand Cayman when it stayed PUT even though I all but ate and slept in the saltwater pool.
A TomboyX solar mesh tank that'll help keep you cool and dry thanks to its breathable UPF 50 protection material. So it'll work super well as a swim cover-up, workout top, or just a nice layer to keep you from pouring sweat while just being outside of your hotel room!
A reviewer-beloved, spacious beach tent with UPF 50+ protection (the maximum sun protective rating achievable for fabrics) to give you ALL the shade at the beach because the beach CAN be great. You just gotta be prepared!
Or a beach sun tent if you love the beach (same) but need some breaks from the sun and wind (same same) without obscuring your view of the ocean (same same same).
A UPF 50 quick-dry long-sleeve swim top that'll cover your poor shoulders that always ALWAYS get fried on beach vacations. Pull on this cute top and it won't be an issue!
And if you prefer a little more coverage, some UPF 50+ swim capris built to help you jump some waves and engage in some serious seashell-hunting activities.
A *solid* Neutrogena SPF 50 sunscreen that really sticks to your skin on your tropical (or just plain sweaty) vacation. Oh, and because it's a solid, it's carry-on–friendly! (I love to keep this in my purse all the time.)
Or Kopari Sun Shield On-The-Glow Sheer Sunscreen Stick packs SPF 40 for a verrrrrrry glittery effect on your skin while keeping it from sizzling in the sun. I just used this at a Las Vegas music festival and got away (mostly) unscathed. (I got a little lazy at the end and missed a few little spots on one shoulder.)
Burt's Bees after-sun soothing lotion because sometimes you get sunburned even when you think you're being great about reapplying sunblock. Or maybe you just recruited your laziest friend to help you reapply on your back. Both are highly possible!
A fancy umbrella that reviewers love for their patio but *also* take along to the beach. But if you're landlocked, you still have lots of shady backyard ops to use it.
A sturdy beach umbrella that reviewers say withstands the wind in case you're sick of renting an *essential* shady umbrella for every last beach day.
A retro-look swim dress that, tbh, has no business being this cute. And! It has full shorts underneath so you don't have to worry about anything riding up at the least convenient time. If you wanna look beach-y without putting every last inch of your skin in the sun (bc sunburns), then this is a great bet.
A packable floppy hat with a wide brim that'll provide some extra shade on your beach strolls!
A set of sunscreen reminder stickers to pair with your body sunscreen so there's someone besides you and your pal who're wading in the waves to remind you that, uh, yes, you do need to reapply! Oh and they last for 12 hours. Once a sticker turns colors, it's time to reapply.
A zip-up one-piece with cute cap sleeves and a fun print if you can't stand on the beach 20 minutes without getting sunburned on your chest. Or, you just wanna get versatile with the amount of cleavage you show.
A refillable sunscreen sponge applicator with a rollerball inside that'll make reapplication SO much easier. Even for your family members who always complain later after they avoided reapplication OR "reapplied" but somehow still have an extremely sunburnt stomach.
Black Girl Sunscreen Broad Spectrum SPF 30 beloved by reviewers with melanated skin for good reason. It rubs in (like, actually rubs in) and doesn't leave any ashy white effect.
A reversible bucket hat because, well, EVERYONE looks great in a bucket hat. You just haven't found one that suits you yet. WELP, I just found it for you. Keeping the sun outta your face has never looked so cute.
Coppertone Sport Sunscreen Spray SPF 50 comes in a two-pack so you can know you'll be covered without FEELING like you're covered in greasy sun protection.
Milani Make It Last Sunscreen Setting Spray / Primer with SPF 30 to help you combine three beauty products into one...and make your makeup waterproof for up to 16 hours. After all, if you're going to bother putting on makeup during the blistering heat of summer, you might as well make sure it stays PUT.
If you're feeling splurgey, Kopari Sun Shield Body Glow Gel SPF 45 delivers on some major glitz while blocking the sun's harmful rays. In case you've always thought, "I love how people look all glowy while oiled up!" but have gone for traditional SPF for obvious reasons, here's your sign to try this.
A reusable, family-friendly sand eraser that'll help you brush off the scratchy stuff when it's time to reapply your sunscreen. Exfoliation scrubbing is happening LATER in the shower, not in between SPF layers on the beach, OK? Also, it'll be fab when it's time to the leave the beach and you don't want to track a bucket's worth of sand into your car.
Supergoop! Shimmershade eyeshadow, an easy-to-use SPF 30 sunscreen, makes for a super easy summertime (or any time) routine. People often forget their eyelids for SPF application!
Sun Bum SPF 30 Scalp and Hair Mist to make sure that your precious hair part doesn't get burned while you're doing whatever you're doing outdoors. This also doesn't turn your roots or scalp a different color!
An ultra-lightweight UPF 50+ umbrella that'll slip into your beach bag and pull out for a stroll down the beach. You might get some stares but 99% of those will be pure jealousy because you're a genius.
A sun hat with a wide brim can shield your face as you ride a boat through breathtaking scenery — or just walking to your all-inclusive buffet.
A cooling towel you simply soak in water and wring out to bring some chill to your days standing outside.
A *universal* drink handle you can slip onto whatever water bottle keeps water the coldest for longest. THAT's the one that deserves a spot in your suitcase!
A portable handheld fan that's also a power bank *and* flashlight. So you'll be sure to find all sorts of uses for it, even when you're outside of the confines of deliciously chilly AC.
And finally a utility wagon that'll contain all that stuff you're taking to the beach. I see families on the subway in NYC with this all the time on the way home from a beach day. Now *that's* how you do the beach without a car. But! It'll also come in handy for folks that can drive to the beach.

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30 High-Five-Worthy Amazon "Internet Famous" Products
30 High-Five-Worthy Amazon "Internet Famous" Products

Buzz Feed

time2 hours ago

  • Buzz Feed

30 High-Five-Worthy Amazon "Internet Famous" Products

Fun fact: Amazon has an "Internet Famous" section curated with TikTok-viral products. Here are a few of the current ones so beloved by reviewers that they are *definitely* worth the hype: Jergens Natural Glow Firming Self Tanner Body Lotion that'll give you the bronzed glow of a spray tan without paying an expensive monthly fee at your local spray tanning salon. Just swipe this on like you would any body lotion, and you should start to see results within a few days. (Most reviewers see results after the third or fourth application.) It's also formulated with elastin, collagen, and green tea extracts to help firm and hydrate your skin while you get your glow on. A racerback workout top made with ribbed fabric so soft, it'll probably become your go-to on days when working out isn't even near the itinerary. No matter when you wear it, the racerback design will keep things cool and breezy all day. The iconic and wildly viral Clinique tinted lip balm in Black Honey, which is designed to give you a natural "your lips, but better" look thanks to its blend of blue, red, and yellow pigments. Don't let the super deep color in the tube scare you — it goes on super sheer and applies more like a lip balm than a lipstick. A hummingbird projection lantern that'll make you feel like you stepped into an enchanted forest every time you go outside. With 8–10 hours of charging via the solar panel, this whimsical beauty will light up for up to 10 hours. Unfortunately, fairies are not included. A popular foot exfoliant treatment — the results are equal parts disgusting and oh-so-satisfying. Just pop these plastic booties on your feet, then kick back for 60 minutes. Within one to two weeks, the dead skin on your feet will literally start to peel off (gross!) and reveal the supremely soft skin that was hiding underneath. (Satisfying!) Skala's Mais Cacho Hair 2-in-1 Conditioning Treatment that's truly a multitasking marvel. You can use it as an in-shower conditioner by applying it to clean hair and rinsing out after three minutes, or you can apply it as a leave-in treatment for all-day moisture that won't weigh your curls down. A waterproof, super lightweight JBL Go 3 speaker — now you'll have the perfect way to blast your ☀️⛵️😎 Summer Vibezzzz ☀️⛵️😎 playlist, because let's be honest, your iPhone's speaker simply isn't cutting it. You'll get five hours of playtime on a single charge, so your pool day will probably already be over by the time "low battery, please charge" interrupts "Walking On Sunshine." A set of easy-to-build Lego daffodils so you can enjoy all the perks of being a plant parent (staring at your beautiful babies and basking in the immaculate vibes they provide) without all of the cons of being a plant parent (having to water them, ensure they have sunshine, fungus gnats, etc). Or a set of ridiculously realistic-looking faux fern plants — you can fool your neighbors into thinking you've suddenly developed a green thumb overnight. If you choose overnight shipping, they're technically not wrong! These are made of fade-resistant silk and plastic, and the wires in the middle of each frond allow you to bend them for a custom look. Sol de Janeiro Cheirosa 59 Hair & Body Perfume Mist, a delicious blend of sugared violet, vanilla orchid, and sandalwood that basically smells like frolicking in a field of flowers while catching fireflies. Reviewers say it lasts for a long time, so you won't have to worry about carrying this around for touchups all day. A pack of the Mighty Patch Pimple Spot Treatment — they're made of a wound-healing gel called hydrocolloid that can drain fluids from any open pimples and cover any that are already on the surface. Many reviewers say they're practically undetectable and adhere much better to the skin than other brands. Plus, your derm will be very relieved that you aren't popping it! A cruelty-free lengthening Essence mascara with a whopping 253,000 5-star ratings and some seriously impressive before and after photos. Oh, did I mention it's UNDER $5?! Some reviewers even compare it to expensive brands like Tarte 👀. Unlike other mascaras at previous price points, reviewers say this one doesn't easily clump or smudge throughout the day and is suitable for sensitive eyes. A bottle of Lottabody's super fluffy mousse, which gives you the same curls and bounce of an expensive heat tool in a $4 bottle of magic. Just scrunch some of this through your towel-dried hair and let the blend of coconut oil and shea butter add some extra moisture and bounce to your curls. Reviewers say it's super lightweight and never leaves behind a greasy or sticky residue. A L'Oreal Infallible setting spray that takes just three seconds to apply to your whole face (thanks to wide-spraying microfine mist) and claims to help your makeup last for up to a whopping 36 hours. If you don't feel like parting with $32 dollars for the super viral One Size On 'Til Dawn setting spray, reviewers say this might just work even better. A super convenient D'alba Piedmont spray-on serum to help you get that dewy ~glass skin~ glow in just a few spritzes — so it's perfect for all my fellow lazy skincare lovers. The secret is the Italian white truffle extract, which is meant to help hydrate and brighten. It's also formulated with niacinamide to help even out skin tone and hyaluronic acid for extra moisture. A heat-activated ColorWow anti-frizz treatment that will become a must-have if humidity is your hair's archnemesis. It's designed to provide a protective coating on your strands that helps repel moisture and leaves behind a glass-like shine. Just apply it before you blow-dry, and the glossy results will last for up to three shampoos! A pair of high-waisted biker shorts for those of you who just can't give up the comfort of leggings but don't want to trap in extra heat. These give you the same comfort level while allowing your legs to breathe. This particular pair is loved since the waistband stays put all day long and for the spacious pockets! E.l.f.'s Holy Hydration! Thirst Burst Drops, which might just convince you to save some cash and hold off on trying those Glow Recipe Watermelon Glow Dew Drops you've been eyeing. This super lightweight serum is meant to provide an instant ✨glow✨ to the skin, whether you wear it on its own, under foundation, or mixed into your foundation for a radiant finish. Prepare for the onslaught of compliments coming your way. A Moroccanoil treatment that's the absolute definition of a multitasker. Its blend of argan oil and linseed extract can help tame flyaways, detangle, and add some shine. Just apply it to your damp or dry hair from mid-length to ends and let it work its magic. A bottle of Bio-Oil Multiuse Skincare Oil to help moisturize and reduce the appearance of scars thanks to a special blend of vitamin A, chamomile, sunflower, lavender, and vitamin E oils. A cropped tank top-style sports bra that has rave reviews for providing support without skimping on comfort. It features removable cups for a more customized feel and the sweat-wicking material makes it perfect for intense workouts. La Roche-Posay's foaming cleanser for anyone whose skin can't seem to decide if it's oily or dry. (I feel your pain.) It provides enough foaming action to break down excess oil and dirt but is still gentle enough to not irritate your dry spots, thanks to the soothing prebiotic thermal water and restoring niacinamide. A wire-free bra that's earned a jaw-dropping 32,000+ rave ratings from reviewers who say it's super lightweight (like, you might forget you even have it on) while still feeling supportive. Oh — and the straps don't flip and get contorted throughout the day! Imagine not daydreaming about going home so you can finally take your bra off!!! An SPF 46 EltaMD face sunscreen, which reviewers say is a game-changer for acne-prone and sensitive skin since it absorbs super quickly without any residue. The inclusion of niacinamide helps reduce redness and irritation, and it's also a perfect base for makeup, thanks to its fast-absorbing formula. Or an Abib Airy SPF 50+ Sunstick Smoothing Bar — this popular K-beauty pick has a unique curved design that practically hugs your cheekbones as you glide it on. It's also perfect for precisely gliding along your hairline or the sides of your nose, and the semi-matte formula will keep you glowy without looking like a disco ball. The iconic Laneige Lip Sleeping Mask, which will have you waking up saying "new lips, who dis?" It's packed with murumuru seed and shea butter to make your lips feel silky smooth and vitamin C to protect your pout. It's racked up over 35,000 rave ratings so far, with many reviewers saying it takes care of flaky, dry skin overnight. Laura Geller's Baked Balance-n-Brighten Color Correcting Powder Foundation — swirling your brush in this compact will feel like whipping up an invisibility spell for uneven skin tone. It's racked up over 31,000 rave ratings, with many reviewers saying it feels super lightweight on the skin and doesn't settle in fine lines. The wildly popular Topicals Faded Serum, which helps to fade dark spots in as little as two weeks, if that's something you'd like to do. It's formulated with kojic acid to help brighten any discoloration, while niacinamide adds an extra glow and protects the skin barrier. Just spread a thin layer on after cleansing but before moisturizing — reviewers say the results take time, but it's so worth it. Nyx's extreme hold eyebrow gel to keep your brows in place for a whopping 16 hours. Unlike the other countless brow gels collecting dust in your makeup drawer, this one is designed to dry down without a sticky finish — and it won't flake throughout the day!

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

time7 hours ago

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

PARIS -- If any force dominated the global fashion industry this season — eclipsing fabric, form and even the wildest silhouettes — it was the spectacle of celebrity. In a year marked by global anxiety and a hunger for fantasy, star power flooded Paris Fashion Week, turning runways into gladiator arenas where A-list icons, K-pop idols and digital megastars became the main event. Beyoncé and Jay-Z didn't just attend Louis Vuitton's blockbuster show — they became the show. As they swept into the Pompidou Center, cameras flashed and phones shot skyward. Before the first look even hit the runway, images of the couple ricocheted across the globe. K-pop idols like J-Hope and Jackson Wang livestreamed their arrival to millions, while crowds outside flooded social feeds with every glimpse of a star. As the industry's spring season wraps up Sunday, it's clear: Fashion's global audience is focused less on what's worn and more on who's wearing it. This interplay between celebrity and fashion is hardly new, but in 2025, the desire for escapism and star-driven spectacle is peaking like never before. 'It's about celebrity clickbait, and it's at a tipping point now. Celebrities have replaced the designers and stylists as the tastemakers,' said Anna Barr, a fashion magazine editor who attended shows. Beyoncé's appearance this week encapsulated a truth that every major brand — from Louis Vuitton to Dior, Hermès to Saint Laurent — now understands: The real front row isn't in Paris, but on Instagram, TikTok and Weibo. And nothing sells quite like a star. The pop star's head-to-toe denim — custom Louis Vuitton by Pharrell Williams — wasn't just viral. Within 24 hours, clips of her arrival amassed millions of views on TikTok, outpacing even Louis Vuitton's own campaign content. When Williams presented her with a Speedy bag straight from the runway in the Paris dusk, the moment went viral — underlining that Beyoncé isn't just an attendee, but a face of Louis Vuitton's creative vision. But even as Beyoncé's look became the week's most shared image, her presence in Paris also sparked debate: a Buffalo Soldiers T-shirt she wore during her 'Cowboy Carter' tour ignited criticism from some Indigenous and Mexican communities, reminding the industry that every viral moment can be a flash point. This is the new dynamic of luxury: The most coveted runway seat is now in your hand, and what matters most isn't just what you see, but who you see wearing it. What once was a private preview for buyers and editors is now a worldwide entertainment event. Designers don't just stage shows — they produce spectacles. Williams, Louis Vuitton's showman-in-chief, turned his runway into a snakes-and-ladders fantasy with a guest list to match: Beyoncé, Jay-Z, K-pop royalty J-Hope and Jackson Wang, reggaeton star Karol G, and Hollywood names like Bradley Cooper and Mason Thames. Each arrival triggered waves of posts and stories — making the crowd as newsworthy as the collection itself. The modern runway has become a stage for celebrity, where the applause is measured in views and viral moments, and the line between performer and spectator disappears. No other force is shifting menswear trends faster than K-pop. This season, stars like J-Hope, Jackson Wang, GOT7's Bambam, and NCT's Yuta were everywhere, livestreaming shows and igniting fashion frenzies from Seoul to Sao Paulo. These idols are both tastemakers and trend translators, instantly transmitting what they see in Paris to millions of fans. Their attendance has become a commercial event in itself, driving the adoption of new styles on a global scale. Even the clothes themselves now chase celebrity. Beyoncé's ' Cowboy Carter ' moment and Louis Vuitton's nod to Western style sent cowboy hats, flared denim, and rhinestone shirts trending worldwide. Brands scramble to turn these viral moments into wearable trends — knowing that what Queen Bey wears in Paris will be copied in malls and on apps within weeks. 'We make fashion, but we're a house of travel,' Williams told reporters. In truth, it's the celebrity's journey through fashion that matters most. The old fashion cycle is gone. It's been said before. Where trends once took months to trickle down, now a celebrity-worn look can reach the high street soon after the show lights dim. TikTok and fast fashion brands move at the speed of the repost. At Hermès, even the discreet luxury of woven leather tees and wide trousers took on new meaning as athletes and music stars documented their attendance. Their posts quickly turn exclusive details into mass-market 'must-haves.' Shein and Temu, the global fast-fashion juggernauts, have weaponized the viral moment — turning celebrity sightings into shoppable trends worldwide, sometimes in a matter of hours. The result: What debuts on the Paris catwalk can show up in online shopping carts from Atlanta to Addis Ababa almost instantly. Beneath the celebrity glow, classic trends endure. Streetwear is still king, with oversized silhouettes, soft tailoring and activewear influences everywhere from Dior to Dolce & Gabbana. The Hermès 'cool city guy' and Dolce's pajama dressing — rumpled but rich — are direct answers to how men want to live and move now. But even these trends go mainstream through star power, not just design. The models might debut the look, but it's the front-row faces who make it stick. The celebrity ascendancy isn't just a front-row phenomenon — it's woven into the industry itself. When LVMH 's Bernard Arnault tapped Williams, a global pop icon, to lead Louis Vuitton menswear in 2023, it wasn't just a creative risk. It was a declaration that celebrity now runs the show. All this spectacle reflects a bigger shift. Fashion isn't just about what's in — it's about who's in the room, and who's watching. At Armani in Milan, at Saint Laurent in Paris, at every show, a galaxy of K-pop, Hollywood, and music stars now drive the narrative. For Gen Z and Alpha, the runway is no longer about aspiration — it's about participation, sharing, and living in the moment. The 'show' has become the product. In 2025, the hottest look in men's fashion isn't a garment — it's the spectacle. In the world's most-watched runway season, celebrity is the new couture, and every scroll puts you in the front row.

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend
Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

The Hill

time20 hours ago

  • The Hill

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

PARIS (AP) — If any force dominated the global fashion industry this season — eclipsing fabric, form and even the wildest silhouettes — it was the spectacle of celebrity. In a year marked by global anxiety and a hunger for fantasy, star power flooded Paris Fashion Week, turning runways into gladiator arenas where A-list icons, K-pop idols and digital megastars became the main event. Beyoncé and Jay-Z didn't just attend Louis Vuitton's blockbuster show — they became the show. As they swept into the Pompidou Center, cameras flashed and phones shot skyward. Before the first look even hit the runway, images of the couple ricocheted across the globe. K-pop idols like J-Hope and Jackson Wang livestreamed their arrival to millions, while crowds outside flooded social feeds with every glimpse of a star. As the industry's spring season wraps up Sunday, it's clear: Fashion's global audience is focused less on what's worn and more on who's wearing it. This interplay between celebrity and fashion is hardly new, but in 2025, the desire for escapism and star-driven spectacle is peaking like never before. 'It's about celebrity clickbait, and it's at a tipping point now. Celebrities have replaced the designers and stylists as the tastemakers,' said Anna Barr, a fashion magazine editor who attended shows. Beyoncé's appearance this week encapsulated a truth that every major brand — from Louis Vuitton to Dior, Hermès to Saint Laurent — now understands: The real front row isn't in Paris, but on Instagram, TikTok and Weibo. And nothing sells quite like a star. The pop star's head-to-toe denim — custom Louis Vuitton by Pharrell Williams — wasn't just viral. Within 24 hours, clips of her arrival amassed millions of views on TikTok, outpacing even Louis Vuitton's own campaign content. When Williams presented her with a Speedy bag straight from the runway in the Paris dusk, the moment went viral — underlining that Beyoncé isn't just an attendee, but a face of Louis Vuitton's creative vision. But even as Beyoncé's look became the week's most shared image, her presence in Paris also sparked debate: a Buffalo Soldiers T-shirt she wore during her 'Cowboy Carter' tour ignited criticism from some Indigenous and Mexican communities, reminding the industry that every viral moment can be a flash point. This is the new dynamic of luxury: The most coveted runway seat is now in your hand, and what matters most isn't just what you see, but who you see wearing it. What once was a private preview for buyers and editors is now a worldwide entertainment event. Designers don't just stage shows — they produce spectacles. Williams, Louis Vuitton's showman-in-chief, turned his runway into a snakes-and-ladders fantasy with a guest list to match: Beyoncé, Jay-Z, K-pop royalty J-Hope and Jackson Wang, reggaeton star Karol G, and Hollywood names like Bradley Cooper and Mason Thames. Each arrival triggered waves of posts and stories — making the crowd as newsworthy as the collection itself. The modern runway has become a stage for celebrity, where the applause is measured in views and viral moments, and the line between performer and spectator disappears. No other force is shifting menswear trends faster than K-pop. This season, stars like J-Hope, Jackson Wang, GOT7's Bambam, and NCT's Yuta were everywhere, livestreaming shows and igniting fashion frenzies from Seoul to Sao Paulo. These idols are both tastemakers and trend translators, instantly transmitting what they see in Paris to millions of fans. Their attendance has become a commercial event in itself, driving the adoption of new styles on a global scale. Even the clothes themselves now chase celebrity. Beyoncé's ' Cowboy Carter ' moment and Louis Vuitton's nod to Western style sent cowboy hats, flared denim, and rhinestone shirts trending worldwide. Brands scramble to turn these viral moments into wearable trends — knowing that what Queen Bey wears in Paris will be copied in malls and on apps within weeks. 'We make fashion, but we're a house of travel,' Williams told reporters. In truth, it's the celebrity's journey through fashion that matters most. The old fashion cycle is gone. It's been said before. Where trends once took months to trickle down, now a celebrity-worn look can reach the high street soon after the show lights dim. TikTok and fast fashion brands move at the speed of the repost. At Hermès, even the discreet luxury of woven leather tees and wide trousers took on new meaning as athletes and music stars documented their attendance. Their posts quickly turn exclusive details into mass-market 'must-haves.' Shein and Temu, the global fast-fashion juggernauts, have weaponized the viral moment — turning celebrity sightings into shoppable trends worldwide, sometimes in a matter of hours. The result: What debuts on the Paris catwalk can show up in online shopping carts from Atlanta to Addis Ababa almost instantly. Beneath the celebrity glow, classic trends endure. Streetwear is still king, with oversized silhouettes, soft tailoring and activewear influences everywhere from Dior to Dolce & Gabbana. The Hermès 'cool city guy' and Dolce's pajama dressing — rumpled but rich — are direct answers to how men want to live and move now. But even these trends go mainstream through star power, not just design. The models might debut the look, but it's the front-row faces who make it stick. The celebrity ascendancy isn't just a front-row phenomenon — it's woven into the industry itself. When LVMH 's Bernard Arnault tapped Williams, a global pop icon, to lead Louis Vuitton menswear in 2023, it wasn't just a creative risk. It was a declaration that celebrity now runs the show. All this spectacle reflects a bigger shift. Fashion isn't just about what's in — it's about who's in the room, and who's watching. At Armani in Milan, at Saint Laurent in Paris, at every show, a galaxy of K-pop, Hollywood, and music stars now drive the narrative. For Gen Z and Alpha, the runway is no longer about aspiration — it's about participation, sharing, and living in the moment. The 'show' has become the product. In 2025, the hottest look in men's fashion isn't a garment — it's the spectacle. In the world's most-watched runway season, celebrity is the new couture, and every scroll puts you in the front row.

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