Unilever's Woes in Indonesia Carry a Warning for Its New CEO
Consider what he's up against: At Aeon supermarket on the outskirts of Jakarta, Unilever's Rinso detergent was recently priced at 75,500 rupiah ($4.60) against a discounted 29,800 rupiah for local rival Wings Group's SoKlin. The capital's food stalls that use sweet soy sauce — a staple of dishes from chicken satay to 'nasi goreng' — buy Wings' Kecap Sedaap label that's 3,000 rupiah cheaper than Unilever's Bango brand. Some of the corner stores sprouting across the country say they can't directly stock Unilever goods because the company doesn't take small orders.
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One in three Americans pays for a specialist streaming or subscription service
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