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Is being a ‘996' workaholic essential for start-up success?

Is being a ‘996' workaholic essential for start-up success?

Timesa day ago
C an you build a successful business without giving up your life? The trope of the tireless entrepreneur is deeply embedded in our culture. We've all heard the stories: Steve Jobs sleeping under his desk at Apple, Elon Musk working 120-hour weeks — founders sacrificing everything to turn a pipe dream into a multibillion-dollar empire.
These stories feed a seemingly incontrovertible belief: that to build something truly successful, you must go 'all in' — pulling all-nighters in the office, cancelling family holidays, ditching weekend plans and putting relationships on indefinite hold. But is that really the only path? Or is it possible to build a thriving business without sacrificing everything else?
It's a question that divides opinion and sparks fierce debate on social media. In one corner are the '996' believers — advocates of a 9am to 9pm, six-days-a-week grind — who argue that success is impossible without extreme commitment. In the other are work-life balance advocates, who say the best businesses are built not just through relentless hustle but by living smarter, more sustainable lives, with time to rest and recharge.
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Unlock the Secret Claude Code AI Workflow That Slashes Costs by 90%
Unlock the Secret Claude Code AI Workflow That Slashes Costs by 90%

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Unlock the Secret Claude Code AI Workflow That Slashes Costs by 90%

What if the secret to transforming your AI workflows was hiding in plain sight—buried beneath layers of proprietary systems and corporate restrictions? Imagine unlocking a hidden playbook that not only boosts your AI's performance but also slashes costs by up to 90%, all while sidestepping the limitations imposed by Anthropic's tightly controlled ecosystem. Bold claim? Perhaps. But the truth is, there's a growing movement of developers and organizations quietly using Claude Code in ways its creators never intended, breaking free from the confines of conventional AI usage. This isn't just about optimization—it's about taking control of your tools and redefining what's possible. In this deep dive, AI Oriented Dev explores the secret workflow strategies that are shaking up the AI landscape. From integrating Claude Code with alternative platforms like Kimi K2 and Open Router, to harnessing high-speed systems like Groq, you'll discover how to unlock unprecedented flexibility and efficiency in your projects. Whether you're looking to cut costs, improve performance, or customize your AI for specialized tasks, these advanced techniques will empower you to break free from the status quo. But this isn't just a guide—it's a challenge to rethink how you approach AI integration. Are you ready to unlock the full potential of your systems? Optimizing Claude Code AI Workflows Kimi K2: A Cost-Effective Alternative to Claude 4 For those seeking a powerful yet affordable AI model, Kimi K2 offers an excellent alternative to Claude 4. This open source solution delivers performance that is comparable to or even exceeds Claude 4, all while being up to 90% cheaper to operate. 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Open Router supports automatic switching between providers to optimize performance and includes fallback mechanisms to maintain reliability during disruptions. Groq Platform: Renowned for its high-speed inference capabilities, Groq is ideal for tasks that demand rapid processing. Although it supports fewer models than other platforms, its speed advantage makes it a valuable addition to workflows requiring fast execution. SuperClaude vs Claude Code Watch this video on YouTube. Take a look at other insightful guides from our broad collection that might expand your interest in Claude Code. Streamlining Configuration Optimizing your system configuration can save time and enhance efficiency. Automating repetitive tasks, such as setting up environment variables, can be achieved by editing shell files like `.bashrc` or `.zshrc`. This eliminates the need for manual adjustments during each session. 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Jaguar unveils NEW Range Rover logo months after backlash over ‘woke' rebrand
Jaguar unveils NEW Range Rover logo months after backlash over ‘woke' rebrand

Scottish Sun

time26 minutes ago

  • Scottish Sun

Jaguar unveils NEW Range Rover logo months after backlash over ‘woke' rebrand

The new badge is said to complement the traditional design of the vehicle NEW DIRECTION Jaguar unveils NEW Range Rover logo months after backlash over 'woke' rebrand Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) JAGUAR Land Rover have revealed a new Range Rover logo just months after backlash over their "woke" rebrand. The new emblem features a pair of Rs in the brand's trademark minimalist, wide-set font and is the first designed for Range Rover since it launched its original car in 1970. Sign up for Scottish Sun newsletter Sign up 2 Jaguar Land Rover has unveiled a new Range Rover logo Credit: JLR 2 The new badge is said to complement the traditional design of the vehicle Credit: Alamy Jaguar Land Rover made the announcement as part of the wider rollout of the highly anticipated electric Range Rover in the coming months. However, the new badge will not replace the "Range Rover" lettering on the vehicle itself, and will complement the traditional design of the vehicle. A spokesperson for Jaguar Land Rover told Autocar that the Range Rover motif has been altered to be present when the familiar lettering does not fit. This could be on a label, as part of a repeating pattern or at event spaces, when an emblem is "more appropriate", the spokesperson added. The classic "Range Rover" spelling on the popular vehicles has been a staple for drivers since they were introduced in 1970. As part of the brand's overarching House of Brands strategy, Range Rover is now a sub-brand of JLR, alongside Jaguar, Discovery and Defender. It comes after the iconic British car manufacturer sparked outrage in November when it launched a glossy ad campaign with bright colours and catwalk models. Soon after, it unveiled the bizarre Type 00 concept car - a large, pink grand tourer - as well as a much-maligned new logo and badge. The controversial ad excluded any images of its sleek sports cars as it touted its transition to a fully electric, ultra-luxury company. And the scrapping of the well-known big cat badge in favour of a geometric 'J' design also drew fierce criticism. The likes of Nigel Farage and even Elon Musk led the critics, with Farage describing it as "woke" and warned the automaker risked "going bust" due to its new design choice. Musk turned the knife on X, simply asking Jaguar "Do you sell cars?" Earlier this month it was revealed that Jaguar sales in Europe have plunged 97.5 per cent following the botched rebrand. The luxury British automaker registered just 49 vehicles in Europe in April, compared with 1,961 vehicles in the same month last year, according to data from the European Automobile Manufacturers' Association. Meanwhile, Jaguar sales between January and April plummeted 75.1 per cent, with just 2,665 cars sold across the continent.

Shares steady, yen up as markets unfazed by Japanese politics
Shares steady, yen up as markets unfazed by Japanese politics

Reuters

time27 minutes ago

  • Reuters

Shares steady, yen up as markets unfazed by Japanese politics

SYDNEY/LONDON, July 21 (Reuters) - European shares held steady and the yen firmed on Monday, as markets shrugged off the Japanese ruling coalition's defeat in upper house weekend elections and turned to focus on this week's U.S. tech earnings and European Central Bank policy meeting. Investors were also hoping for some progress in trade talks ahead of U.S. President Donald Trump's August 1 tariff deadline, with U.S. Commerce Secretary Howard Lutnick still confident a deal could be reached with the European Union. There were reports Trump and Chinese leader Xi Jinping were closer to arranging a meeting, though likely not until October at the earliest. European Commission President Ursula von der Leyen will meet Xi on Thursday. The pan-European benchmark STOXX 600 (.STOXX), opens new tab index was flat, while the UK's blue-chip FTSE 100 (.FTSE), opens new tab was up 0.1%. The euro was 0.1% higher at $1.163950 . Market focus was on weekend news out of Japan, where the ruling coalition lost control of the upper house in an election on Sunday, further weakening Prime Minister Shigeru Ishiba's grip on power as a tariff deadline looms. Ishiba vowed to stay on, which along with a market holiday, limited the reaction. The yen was 0.5% firmer at 148.065 to the dollar and up 0.3% against the euro . "The loss was within the range of expectations, and actually the outlook was even more pessimistic," said Nissay Research Institute chief economist Tsuyoshi Ueno. "In terms of negotiations with the U.S., it is easy to doubt whether a government with such a weak foundation is reliable as a negotiating partner," he added. "For the Bank of Japan, if there is political instability, it will be difficult to raise interest rates, and pressure on the yen will continue." The BOJ still has a bias to raise rates further, but markets imply little chance of a move until late October. While the Nikkei (.N225), opens new tab was shut, futures traded at 39,885, up on the cash close of 39,819. S&P 500 futures edged 0.2% higher, while Nasdaq futures were up 0.3%. U.S. indexes are already around record highs in anticipation of more solid quarterly earnings reports. Markets are gearing up for a host of big tech company results this week, including Google owner Alphabet (GOOGL.O), opens new tab, Tesla (TSLA.O), opens new tab and IBM (IBM.N), opens new tab. "They are going to be key for sentiment because frankly there's not a lot else to drive things," said Michael Brown, senior research strategist at Pepperstone. "We saw the banks deliver decent results last week, so you'd certainly be looking for the big tech names to keep up with that to reinforce the bull case (for equities)," he said. Investors also expect upbeat news for defence groups RTX (RTX.N), opens new tab, Lockheed Martin (LMT.N), opens new tab and General Dynamics (GD.N), opens new tab. Higher government spending around the globe has seen the S&P 500 aerospace and defence sector rise 30% this year, while defence stocks in Europe have also hit record highs (.SXPARO), opens new tab. In tech news, Microsoft (MSFT.O), opens new tab issued an alert about "active attacks" on server software used by government agencies and businesses, urging customers to download security updates. Elsewhere, euro zone government bond yields eased ahead of euro zone PMI data and the European Central Bank meeting later this week, at which it is expected to leave rates at 2% following a string of cuts. "The press conference will likely keep highlighting uncertainty and need to wait for tariff negotiations to conclude before deciding the next step," said analysts at TD Securities in a note. "Similarly, its 'meeting-by-meeting' language would be retained in the release." The euro dipped 0.5% last week, moving off a recent near-four-year top of $1.1830. The dollar index was a fraction lower at 98.306 . U.S. Treasury yields fell, leaving the yield on the benchmark 10-year note down 4.5 basis points at 4.286%. Bonds got a boost late last week after Federal Reserve Governor Christopher Waller repeated his call for a rate cut this month. Most of his colleagues, including Chair Jerome Powell, have argued a pause is warranted to judge the inflationary impact of tariffs and markets imply almost no chance of a move in July. A September cut is put at 61%, rising to 80% for October. Powell's reticence on rates has drawn the ire of Trump who threatened to fire the Fed chief, before backing down. The spectre of a potential political appointee who would seek to ease policy sharply has investors on edge. In commodity markets, gold firmed 0.5% to $3,365 an ounce , with all the recent action in platinum , which last week hit its highest since August 2014. Oil prices were caught between the prospect of increased supply from OPEC+ and the risk European Union sanctions against Russia over its war in Ukraine could curb its exports. Brent edged up 0.1% to $69.32 a barrel.

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